You know that increasing AOV (average order value) is a great way to boost revenue. But do you have clear strategies for how to do it? Turns out Shipping is a major influence on higher AOV. We recently contributed to a guide on how to increase AOV, complete with tactics, case studies and (most importantly) results. Hint: Accurate delivery promises are a must-have in 2025. Get your copy: https://lnkd.in/g2YFyiVB
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Stop trying to decrease your CAC, it's your AOV holding you back. Specifically, if your AOV is under $50, you're in for a constant uphill battle. Those razor-thin margins mean every single metric has to be PERFECT. There's zero room to breathe and no room to experiment - It's tough and I have personally dealt with this. So let's look at what happens when we focus on INCREASING AOV instead of decreasing CAC... - Click-through rates can now be lower. - Conversion rates can now be lower. - The CAC targets can now be HIGHER. - And, there is more room to test! Seriously, I have seen accounts with a 0.5% CTR constantly hitting +8 ROAS simply due to their high AOV. And I get it – AOV isn't easy to increase. Typically you need to price test, create new bundles, or even create a new product altogether. But if you're constantly feeling like every month is reinventing the wheel just to break even...this is your wake-up call. Fix the underlying problem, and things will get much easier. Let me know if you'd like help strategizing on ways to increase your AOV – that's where the real fun starts!
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“A Converts Better But B Has a Higher Average Order Value. What to Do?” This is a standard question I get. The answer is: Look at Revenue per visitor (RPV). Sometimes, the drop in AOV won’t justify the improvements in conversion rate. You always want to look at RPV to make decisions. Because AOV and CVR both make the RPV metric, so you need to keep them both balanced or ideally growing.
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Helping 8 Figure companies with their growth marketing | Google Ads | Meta Ads | $10M profitable spend
How I increased AOV 27% with one simple change. Here’s what I did: ↳ Create 1x, 2x, 3x and 4x bundle ↳ Made 3x obviously best deal. Before: ↳ Product costs $49.99 ↳ Most of users buy 1 unit. ↳ No one bought 2 or 3 After: ↳ 1x costs $49.99 ↳ 2x cost $99.99 ↳ 3x cost $112.48 ↳ 4x cost $159.99 Most users still buy 1x. But surprisingly 26% take the 3x option. As it looks like a steal. Sure, profit per unit sold went down. But it costs the same to bring in a buyer with paid traffic. Handling, packaging costs almost the same. Bottom line, more profit is left. Have you tried aggressive bundle pricing?
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Here's your reminder that AOV is a fully blended metric. It's in the name, "average" order value. As an analyst I'm a bit alergic to averages since they often hide a lot of useful information. The way to better understand an average is to break it up into smaller parts. The report below is a great example of breaking up AOV into smaller pieces. The columns represent order value buckets while the rows represent the order creation date. We can now see the distribution of orders by order size and track changes over time. This allows us to a) better understand AOV, b) easily track our ability to change it, and c) quickly raise an alarm if the percentages move to the left (often as a result of over discounting).
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Using a single call-to-action (CTA) leads to more decisive action. Overloading readers with multiple options can scatter their attention and weaken the impact. Stick to one CTA for the highest click-through rates.
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AOV and CAC: Increase your AOV, and your CAC might go up. Lower your AOV, and your CAC might go down. The key is to find the sweet spot where you can acquire customers profitably on the first order and at scale.
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Using a single call-to-action (CTA) leads to more decisive action. Overloading readers with multiple options can scatter their attention and weaken the impact. Stick to one CTA for the highest click-through rates.
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3 Ways to Increase AOV ☝️ Upsell, upsell, upsell! ✌️ Product Bundles 👌 Offer Free Shipping when order value is slightly over AOV
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"When should I send the abandoned checkout email?" Depends on your AOV - <$50 = Send in 30 min - $50 -$100 = Between 1–2 Hours - >$100 = Between 3–4 Hours Low AOV relies on impulse, whereas a high AOV requires a bigger decision that usually needs to get discussed with others
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I've got a dead-simple tactic that will move the needle on your AOV big time: Strategic free shipping thresholds. I know you’re probably already doing free shipping thresholds but hear me out: First, always make free shipping the very first threshold. This is table stakes these days - customers expect it. But don't stop there. Add 3-4 additional tiers with higher spending requirements to unlock the next level of free shipping. The key is to make sure the items featured in these bundles are super desirable. This not only opens up new product categories for customers to explore, but it also gives them a taste of the value. They'll be hooked, and you'll see them coming back to hit that next free shipping tier. And don't forget to show customers exactly how much more they need to spend to reach the next level. A little bit of well-placed social proof goes a long way.
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