Shipt’s Post

Looking forward to sharing the stage with Harman Sodhi next week at Path to Purchase Institute's Retail Media Summit! Looking forward to digging in on the importance of measurement, and how to find insight into the holistic impact of your retail media activities. #retailmedia #shipt #shiptmeda #criteo #data

📈 Why retailers are becoming ad platforms: By 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with $820 billion of that captured by retailers (McKinsey). It’s simply a growth opportunity that can't be missed. Harvard Business Review breaks down the top types of retail media, three of their strategic challenges, plus guidance for managing those challenges>> https://lnkd.in/eqG4MMYE #RetailMedia #RetailInnovation #MarketTrends #Retail

What's new in the world of #retailmedia? As it turns out, quite a lot. We've compiled our research from the past year into one comprehensive report. You can now read Merkle's 2023 Retail Media Research Report here:

🚨 The Great Debate on Retail Media is nearly here! 🗓️ 30th October | 12:00 CET - [Register now!] Get ready to dive deep into the virtual H2 2024 edition of The Great Debate on Retail Media. 📊 Industry leaders will unpack the current landscape of Retail Media in Europe and explore how Retail Media Networks (RMNs) are evolving to stay ahead. Kicking things off: industry analysts Andrew Lipsman and Daniel Knapp, with a keynote session tracing the journey from early digital strategies to "Retail Media 3.0"—a game-changing blend of online and in-store experiences. Don't miss it: https://lnkd.in/ebuMUMVS

Our latest blog touches on the fascinating evolution of how we've seen retail media transform throughout the years. There's no doubt that now, businesses are exploring the opportunity to attain additional revenue streams through different avenues of retail media. Read more on our insights page and stay tuned for our continued discussion on this topic: https://lnkd.in/g8Tpkyhy #RetailMedia #AdditionalRevenue #DigitalAdvertising2024

The Rise and Rise of Retail Media with Kristi Argyilan and Brian Gleason Listen to hear the deep dive into what's now and what's next. https://lnkd.in/exXudaHj Recap In a lively exchange, Christine Russo, host of What Just Happened, Kristi Argyilan SVP Retail Media Albertsons, and Brian Gleason CRO Criteo discuss the evolution and potential of retail media networks. Kristi, with a background in media strategy and experience at Target and Albertsons, highlights the transformative impact of recognizing the value of retailer-owned assets, particularly first-party data. She emphasizes the shift towards proving outcomes rather than just impressions. Brian, drawing from his diverse career spanning publishing, technology, and agencies, underscores key moments that illuminated the growing significance of retail media, such as the revelation of Amazon's ad revenue and Walmart's projected profits from retail media surpassing those from physical goods. The discussion delves into the challenges and opportunities of integrating digital experiences seamlessly into physical stores, emphasizing the importance of enhancing customer experience while balancing monetization efforts. Both Kristi and Brian stress the necessity of maintaining trust and alignment with customer expectations in navigating the expansion of retail media networks. They also touch upon the role of platforms like Criteo in facilitating this evolution, offering scalable solutions for both established retailers and emerging networks, thus contributing to the ongoing rise of retail media.

"Is #RetailMedia 🛒 as Perfect as It Seems? 🚨" Before we let the frenzy blind us, let's ask the tough questions. Is your retail media strategy truly future-proof? ❓🛒 Are we overlooking the #fragmentation, lack of standardization, and inconsistent measurement that plague this space? ❓🛒 Are retailers simply #grading their homework, while advertisers take the data at face value? ❓🛒 Can we ignore the #datasilos and fragmented customer journeys that make cross-channel marketing a nightmare? ❓🛒 How do you ensure your retail media spend is contributing to long-term #brandequity rather than just short-term conversions? ❓🛒 Are you able to get a unified, #cross-retailer view of your customer journey, or are you basing strategies on fragmented, incomplete data? In my latest article, I dive deep into the unspoken #challenges threatening to undermine retail media’s growth—from the #walledgardens that silo data to the talent crunch making it difficult to scale.

Our Industry Developments & Insights director, Marie-Clare Puffett Puffet sheds light on a critical issue in in-store Retail Media: the need for standardisation. Despite rapid growth in Retail Media Networks (RMNs), buyers face a fragmented ecosystem lacking cohesive measurement frameworks. Standardisation is key to unlocking the full potential of in-store advertising. From digital screens to shelf displays, in-store Retail Media places brands right at the point of purchase—but without clear, unified metrics, media buyers can’t invest confidently. Read more: https://lnkd.in/e-_W54wA

Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

Measurement is the driving force of growth in retail media… and other trends (The Drum): 6 experts on what’s changing in retail media. Jack Johnson (head of supplier services, Ocado Retail ltd): “For me, the driving force behind the interest and growth in retail media has always been around measurement. If you take a look at any of the retail media trends at the moment, you see measurement at the […] #DOOH #digitalbillboards #digitalsignage