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🌟 The Power of Creator Commerce: A Game-Changer for E-Commerce 🌟 In today’s rapidly evolving digital landscape, the rise of Creator Commerce is transforming how consumers shop and interact with brands. Platforms like LTK (formerly LikeToKnowIt) have pioneered this movement, empowering creators to monetize their influence by directly connecting with their audience. With over $4.1 billion in annual retail sales driven by LTK creators, the potential of this model is undeniable. But this trend isn’t limited to the West. Here in India, Redesyn is leading the charge by bringing the power of Creator Commerce to our diverse and dynamic market. Just like LTK, Redesyn empowers local creators to design, promote, and sell their products, bridging the gap between content creation and consumer purchasing. What makes Redesyn stand out is its focus on culturally relevant, localized content. As India’s digital economy continues to grow, platforms like Redesyn are perfectly positioned to capture the unique preferences of Indian consumers, while also giving creators the tools they need to succeed. The future of e-commerce is creator-driven, and with platforms like LTK and Redesyn at the forefront, we’re witnessing a new era where shopping is not just about transactions, but about inspiration, personalization, and community. Let’s embrace this revolution in commerce and support the creators who are driving it! 🚀 #CreatorEconomy #Ecommerce #LTK #Redesyn #DigitalInnovation #InfluencerMarketing #India

How Blinkit is Revolutionizing Quick Commerce in India ⚡🛒 Blinkit's meteoric rise in the quick commerce space is a fascinating story of strategic pivots and user-centric innovation. In this post, we break down how they're doing it: 1️⃣ The evolution from Grofers to Blinkit, coupled with the expansion beyond groceries into electronics, cosmetics, and more, has been a game-changer, significantly boosting their Average Order Value (AOV). 2️⃣ By partnering with premium brands like boAt Lifestyle, PS5, and Lenskart.com, Blinkit is attracting customers with higher spending power, similar to the strategies of major e-commerce players. 3️⃣ Blinkit's blend of broad campaigns like TV and print, targeted tactics such as influencer collaborations, and a combined approach, ensures maximum reach and impact. 4️⃣ Their witty and engaging social media presence helps build a strong community and makes their brand more relatable. 5️⃣ With an average of 18 different items purchased per user each month, Blinkit ensures a wide variety to cater to diverse needs. 6️⃣ 15 million+ monthly active users and a 50% weekly retention rate are impressive figures that underscore Blinkit's ability to keep users coming back. 7️⃣ Their 40% app open-to-order-through rate demonstrates that they're not just attracting users but successfully converting them into buyers. Blinkit's success is a testament to the power of understanding your customers and adapting quickly to their evolving needs. What do you think the future holds for quick commerce in India? Neetu Sharma Yashvardhan Naudiyal Zishan Farooqi Garima Singhal Vaidehi Mishra Karina Singhal Barun Kumar Jha Mariya Neethu Rohit Joshi Ameesha Kuttan #Blinkit #QuickCommerce #India #Retail #Ecommerce #Marketing #Nuvoretail

Live Commerce in India: A Different Perspective Yesterday I read Arjun Vaidya’s post on live commerce and this topic has been something I’ve been discussing in my work circle, in many conversations though quite a few folks did share points that agree to that of Arjun’s , I’ve slightly different take - The potential of live commerce in India is undeniable, but a focus solely on replicating China's success might miss the mark. Here's a different perspective on the topic: Cultural Nuances Matter: 1. Value for Money: Indian consumers are budget-conscious. Live commerce needs to go beyond entertainment and highlight deals, discounts, and product quality. 2. Building Trust Differently: Indians may not resonate with celebrity endorsements as readily as China. Micro-influencers with strong community connections could be a better fit. 3. Focus on Vernacular Content: Reaching a wider audience requires content in regional languages, catering to the diverse Indian market. Logistics and Infrastructure: 1. Cash on Delivery (COD) is King: A large portion of Indian consumers prefer COD. Integrating COD seamlessly into live commerce is crucial. 2. Delivery Network Optimization: Efficient and affordable last-mile delivery is essential for a positive customer experience. The Power of "Phygital": 1. Live Commerce from Stores: Brick-and-mortar stores can leverage live streams to showcase products, staff expertise, and in-store atmosphere. 2. Hyperlocal Focus: Live commerce can promote local businesses and connect them with their communities. The Future is Collaborative: 1. Partnerships: Ecommerce platforms, social media giants, and logistics companies can collaborate to create a robust live commerce ecosystem. 2. Focus on Discovery: Develop AI-powered recommendation engines to connect viewers with relevant live streams based on their interests. Live commerce in India has immense potential, but its success requires a nuanced approach that considers cultural preferences, infrastructure realities, and a focus on building trust through community and value. By working together, brands, creators, and platforms can create a unique live commerce experience that resonates with Indian audiences. What are your thoughts on how to make live commerce thrive in India?

The Open Network For Digital Commerce (ONDC) network is live in over 500 towns and cities across the country – and is poised to generate a whopping $250-300 Bn in ecommerce GMV by 2030. Let's take a look at some notable players that have joined the ONDC bandwagon👇 ONDC is an initiative of DPIIT to create a facilitative model that intends to revolutionise digital commerce, giving greater thrust to penetration of retail e-commerce in India. Since its launch in September 2021, ONDC has come leaps and bounds ahead of where it was a year ago: 🔸 Mumbai-based cloud kitchen giant Rebel Foods was the latest to join ONDC in a bid to step up its direct-to-consumer (D2C) offerings across the country. 🔸 In December 2023, Meta and ONDC announced a partnership to enable and educate small businesses to build conversational buyer and seller experiences on WhatsApp. 🔸 It also launched the ONDC Official Guide App to help and support the user community like sellers, buyers, logistics providers and network participants. #ondc #ecommerce #india

Unleashing a New Era of E-commerce in India: ONDC 🇮🇳 The Open Network for Digital Commerce (ONDC) is revolutionizing the e-commerce landscape in India by creating an open network that empowers all sellers, big and small, to connect directly with consumers. This game-changer breaks down silos and fosters a more inclusive digital marketplace, promoting local businesses and fostering a spirit of Vocal for Local. Here's what makes ONDC a disruptive force: Level playing field: ONDC removes barriers for sellers, allowing them to participate in the e-commerce ecosystem without relying on large platforms. Increased buyer choice: Consumers get access to a wider variety of sellers and products, supporting local businesses and potentially benefiting from competitive pricing. Transparency and fairness: The open network promotes transparency in pricing and eliminates preferential treatment, ensuring a fair market environment. ONDC is not just a platform; it's a paradigm shift. It's about empowering local businesses, fostering innovation, and ensuring a more equitable and prosperous digital commerce ecosystem in India. Are you ready to be a part of this exciting journey What's app link ----- Message ABR Catalog on WhatsApp. https://wa.me/919944169280 Please contact me at 9944169280 or DM me Open Network For Digital Commerce (ONDC) #ondc #ondcnetwork #ondcapp #india

Have you heard about New-Age Commerce? We all would have used Quick Commerce - one of the formats of New Age Commerce. However, what is equally fascinating is Social Commerce (another format of New Age Commerce) and which is expected to grow 11 times (US $5 Bn to US $55 Bn) by 2030, much faster than most of the formats of commerce. However, Social Commerce as a space is very much broken today. What do you think it would take for India to reach to this level by 2030?

Defining "Bharat" through e-commerce spending (Part -1) ➡️ Total Addressable Market: India has 82cr active internet users ➡️ Serviceable Available Market: Approximately 30% of these active users are online shoppers, translating to 25-35cr individuals ➡️ Serviceable Obtainable Market : Of these online shoppers, 70% reside in tier 2+ cities, narrowing down the focus to 12-15cr people This 12-15cr population typically falls within the middle-income range, earning between INR 6 – 15 lakh per annum which we call “Bharat”. Comment your thoughts—how do you define this segment? Let’s discuss and refine our understanding together. #BuildingBharat #digitaladoption #digitalspendinghabits #consumerpreferances #Bharatusers Kulmani Rana Preksha Razdan Rohit Rawat Ridhi Khurana Anchal Suryavanshi Vatsal Sarawgi Hardik Vaibhav

Read this well-researched piece to learn not just about the idea of #ONDC and the long road ahead but also about the way of thinking that India is bringing into play time and again. This audacious idea (not actually, if you know how the internet works) is to formalise its expansive economy and offer an open playground for all. India's long tail of digitally excluded commerce will have a new way of embracing digital, and we are making sure there is a new way of digital that can embrace commerce better with an open protocol, the Beckn Protocol.

Excellent deep dive on ONDC by Tigerfeathers. Democratization and digitalisation of India's large and fragmented commerce industry is a large undertaking; and ONDC is a significant step toward this goal. Like this article mentions, it seems like ONDC is currently at the MVP (Minimum Viable Product) stage with a lot to be solved around customer acquisition & support, reliability, logistics efficiency, convenience, quality assurance and much more. It will, to say the least, be challenging to compete with the established competitors with large market share. That being said, ONDC holds a lot of promise to take India's growth story to the next level. Looking forward to seeing how this unfolds. https://lnkd.in/gRXrh3tq

"If all goes to plan, it has the potential to add another engine to our economic machine and lift the curtain on the next great epoch of India’s digital story...no biggie." This past Friday on Tigerfeathers, we published a beast of an essay on the Open Network For Digital Commerce (ONDC) - India’s revolutionary new protocol for e-commerce. It is the outcome of more than four months of research and almost a hundred conversations with market participants from every corner of the ONDC ecosystem. For the uninitiated, ONDC is an audacious attempt to reimagine how we buy and sell things online in India. It would seem almost too ambitious, if not for India’s track record of sticking the landing on moonshot bets over the past decade. Built on top of the equally pathbreaking Beckn Protocol, ONDC is based on the idea that "we need to lay out an entirely new and diverse set of welcome mats to usher in the next generation of online buyers and sellers in India". The bull case is that it exponentially increases the depth and breadth of our digital economy in the years to come. Similar to UPI, the potential scale of ONDC's impact makes it a topic worth understanding today. So although this is a (typically) long essay, it should help bring you up to speed with how things have progressed over the past 18 months, and how you can get involved as a buyer or seller on ONDC. A big thank you to several individuals who were kind enough to share their time and insights for this piece, including Akhil Jp, Susmit Patodia, Rajan Mehra, sujith nair, Anvita Khosla, Hrushikesh Mehta, Girish Pai, Puranika Narayana Bhatta, Shayak Mazumder, Pradeep Kp, Rahul Mathur, Dilip Vamanan, Mandeep Julka, CFA, Himanshu Dikshit, Raj Desai, Aarti Nyayadhish, Manoj Gupta, Snehith Budime, Anirudh Ganesh, Faiz Mohammed, Rahul Handa, Vivek Lohcheb, Sooryah Pokkali, Sumit Duggal, Kapish Kaushal, Nilesh Vasita, Rishi Talwar, Sangeet Paul Choudary, and many others who were key to helping piece together the ONDC puzzle. And finally a shoutout to the team at Antler India for supporting our efforts (cc: Neha Reddy, Ishavasyam Dash, Nitin Sharma) 🙏 https://lnkd.in/dXE4pwtw