Shorty Awards’ Post

As scripted content regains its prominence, the demand for unscripted, quick-turnaround programming is shrinking. But don’t freak out—reality TV isn’t going anywhere. The entertainment landscape is ever evolving, and we’re sure to see a surge in unscripted content again in the future (I mean, I need my 'The Challenge' fix!). However, as networks are tightening budgets and producers are increasingly looking to brands to co-fund productions. The days of networks fully bankrolling reality TV are fading, making brand partnerships more essential than ever. At BENlabs, we take pride in creating placements that not only fulfill brand marketing objectives but also help our content partners bring their creative visions to life. This evolving landscape is exciting, and we're proud to be part of a future where brand integration plays a key role in content creation. Our goal is to ensure both brands and content creators succeed in delivering entertainment that captivates audiences. #ProductPlacement #BrandPartnerships #EntertainmentTrends #ContentCreation #MarketingInnovation https://lnkd.in/d2XFKUDF

While attending the BrandStorytelling conference at the Sundance Film Festival, the #1 topic of conversation was: distribution During the festival, a diverse range of brand funded films were showcased, but it’s become evident that podcasts hold an 'unfair advantage' in brand-supported content, especially in terms of distribution and accessibility. Traditional film distribution for brand content often follows a linear path: from film festivals to platforms like YouTube and Roku. This model, while effective, has its limitations in reach and accessibility. Podcasts, on the other hand, break these boundaries with their multifaceted distribution channels. They are not just confined to podcast platforms but extend to cross-promotion through other podcasts, paid buys, festivals, awards, and more including lots and lots of word of mouth. This expansive network offers a wider and more diverse audience reach. For brands looking to leverage this advantage in their content strategy, agencies like us at JAR offer these specialized services - and we are already doing this sooooo well! We focus on producing and marketing brand stories through podcasts, ensuring the content not only resonates with the audience but also capitalizes on the diverse distribution channels available for podcasts. This approach enhances brand visibility and engagement, making podcasts a powerful tool in a brand’s content arsenal. As marketing leaders explore new avenues for brand storytelling, understanding the distribution dynamics of different mediums is crucial. They see that podcasts offer a unique blend of engagement, brand love and versatility, making them an increasingly preferred choice for brand narratives. The shift towards podcasts in brand storytelling is well past the “trend” delineation (and JAR is leading our field) but we’ll keep highlight the distribution advantages to keep pushing higher. So watch this space.

I'm a fan of both this podcast and Avril Speaks. And not just because Kinema got a shout out :-) Check it out: "Is there a completely different way to approach distribution now? How can we begin the distribution process earlier, make it less risky and more data-driven? ...Can we reimagine this vital part of the ecosystem? Our panelists; innovators and pioneers from different territories and perspectives, will be sharing their ideas, experiences and perspectives in how they are are approaching distribution in transformative new ways." - usheru https://lnkd.in/exxZTWMK

Attention #Atlanta businesses looking to start a brand podcast!! No need to invest in equipment or learn how to edit when there’s a podcast studio near you! There are 2 new podcast studios now serving Metro Atlanta!! 👇🎙️🎧 Be sure to #follow Follow Up Media (pun intended) to be alerted for more service offerings coming soon! #podcaststudio #atlanta #alpharetta #eastcobb #marietta #contentmarketing #smallbusiness

🌊  Weekend Waves – Your Friday dose of the latest trends in entertainment, TV, and beyond! This week's Highlights include: 🧱 Pharrell Williams Gets the Lego Treatment: Pharrell’s story is told through LEGOs in a fresh documentary. What can TV producers learn? Playful, unconventional storytelling resonates with audiences and breaks the mold! 🎙️ 7 vs. Wild Launches a Podcast: A new spin-off podcast takes fans behind the scenes. Podcasts can deepen fan engagement and become a goldmine for brand partnerships. 🎮 Noice Turns Streamers into Stakeholders: Gamified interaction keeps viewers engaged. A key lesson: interactive content drives loyalty and retention. 🌟 Wondery’s Toy Line for Podcasts is transforming the way we think about brand extensions: From merch to live experiences, Wondery shows TV producers how to expand content beyond the screen and create immersive, multi-platform stories. 🚀 Plus, a sneak peek into the future of streaming—bundling! Subscribe now for deeper insights every week! 🌊 #WeekendWaves #Entertainment #TV #Storytelling #Wondery #Streaming

Innovative storytelling requires innovative storytellers. That’s why Sonoro is proud to be recognized as one of Fast Company's Best Workplaces for Innovators in 2024. Our team is producing content catered to the new mainstream audience: multicultural consumers, especially the Latino population which has comprised 90% of the US’ population growth since 2020. At a time when audiences can swipe between limitless libraries of content in just a few taps, our team develops and delivers content that consumers actually engage with. It’s what allowed us to become the 3rd largest global podcast network, and develop IP that platforms like Netflix, Amazon, and Spotify crave.    Innovation never ends. To learn about what we’re working on next, learn more here:  https://lnkd.in/g_dY2VHV

Grand Pacific Entertainment & Advisory is here! Learn more about Francis Coady's latest project on Mediaweek. #Mediaweek #GrandPacific #ContentAdvisory #Mediaweek #GrandPacific #ContentAdvisory #content #entertainment

**Apple TV+ Series: "52 Weeks Until the End"** In the fast-paced world of streaming entertainment, Apple TV+ introduces a groundbreaking series that redefines how viewers engage with storytelling: "52 Weeks Until the End." This gripping zombie apocalypse saga unfolds over 52 episodes, each offering a unique blend of suspense, drama, and intrigue. At the helm of this innovative series is a resilient female lead, navigating the chaos of a post-apocalyptic world with courage and determination. Drawing inspiration from the intensity of "28 Weeks Later" while forging its own path, "52 Weeks Until the End" captivates audiences with its compelling characters and intricate plotlines. Central to the series' allure is its non-linear narrative structure, which challenges viewers to piece together the puzzle of the apocalypse by watching episodes in chronological order. The premiere episode tantalizingly reveals the final moments of the story, setting the stage for an exhilarating journey of discovery and revelation. As viewers eagerly await each new installment, "52 Weeks Until the End" sparks conversations and speculation, fostering a sense of community among fans as they dissect clues and unravel mysteries together. With its immersive storytelling and unforgettable characters, this series sets a new standard for episodic television, captivating audiences and leaving them hungry for more. **Apple Arcade Game: "52 Weeks Until the End: The Interactive Apocalypse"** Accompanying the thrilling series on Apple TV+ is an immersive gaming experience unlike any other: "52 Weeks Until the End: The Interactive Apocalypse," available exclusively on Apple Arcade. This dynamic game transports players into the heart of the zombie-infested world, where survival hangs in the balance and every decision matters. As players journey through the game's episodic chapters, they must navigate treacherous terrain, confront formidable foes, and make critical choices that shape the outcome of the story. Whether forging alliances with fellow survivors or braving the dangers of the undead alone, each decision carries weight and consequences. What sets "52 Weeks Until the End: The Interactive Apocalypse" apart is its seamless integration with the companion series on Apple TV+. Players can unlock exclusive content and bonus features by syncing their gameplay progress with their viewing activity, creating a truly immersive transmedia experience. Whether battling hordes of zombies in heart-pounding action sequences or unraveling the mysteries of the apocalypse through engaging narrative-driven gameplay, "52 Weeks Until the End: The Interactive Apocalypse" offers an unparalleled gaming experience that keeps players on the edge of their seats and coming back for more. jobs.apple.com

This article from MarTech looks at some audio advertising trends and how audio is still a very viable option when it comes to advertising. Give it a read below 👇 #A3 #Advertising #Marketing #Media #Traditional #Audio #Digital #Podcasts #Radio https://ow.ly/zw0y50QjgBg

On TellyCast - the content industry news podcast, we've just released a new video revisiting the best 10 #aitools for producers and content creators. The Connected Set boss Jason Mitchell shares his insights and tips on the latest tools. Check out the video walkthrough below to stay up-to-date on the latest trends in AI content creation and video production. Have you been using any tools that were not mentioned? Let us know in the comments! Don't forget to hit SUBSCRIBE on YouTube to get more videos like this every week! #aitools2024 #aitoolsforcreators #aicontentcreation #aivideo #tvindustry