SHOTS’ Post

We started cooperation with OLX and already launched the first big campaign for them. The task was to attract the attention of people who are more afraid of used items than high prices in stores. Therefore, we began to look for an insight that would overcome this fear. And we found it: sometimes people sell things they never used. Well, because for some reason, the thing did not fit. And we've collected all these different “reasons” in three life videos. To inspire everyone to buy something new on OLX for less money. Ми розпочали співпрацю з OlX . І вже запустили для них перший великий кампейн. В якому привернули увагу тих, кого вживані речі лякають більше, ніж кусючі ціни в магазинах. Спочатку ми знайшли інсайт, який поборов би цей страх: виявилось, на OLX продають багато речей, якими навіть не встигли покористуватися. Ну, бо чомусь не підійшло… І от всі ці “чомусь” ми зібрали у три життєві ролики. Щоб ви точно запалились ідеєю купити на OLX щось нове за менші гроші. OLX Head of marketing Ukraine & Central Asia - Andrey Vasyliev Senior brand manager Ukraine & Central Asia - Yulia Kozar Senior brand manager - Olha Penkovska Brand manager - @Karyna Arushanian SHOTS Creative director - Stanislav Kachanovsky Art Director - Fedir Boiko Copywriter - Hrytsko Nesmashnyi COO - Marina Martynova Account manager - Анна Вергай NO STARS Director - Gleb Feldman  DOP - Borya Borisov CEO - Ivan Krutous Executive Producer - Daria Volgina Producer - Konstantin Galyko PA - @o.trofymchuk PM - Mykola Poluden 1AD - Eugene Shkliarevych Art Director - Nadya Jupiter Style - Vasyl Bondarenko Casting Director - Easy casting Catering - Papa Grey Music - Mama In the kit4en POST PRODUCTION TEAM Editor - Viktor Lisin Color grading - Kostya Semerei Post production studio - casper studio Sound designer - Vitaliy Kandyba

6 months ago I got a DM from a Social Snowball user. They hadn't seen a ton of success with their referral program and wanted some advice on ways to scale it. Fast forward 6 months and they've added more than $100,000 in sales through customer referral alone. Not only has it significantly increased their new customer acquisition and business in general, but this is also their most profitable channel! Being able to have a fixed acquisition cost through referrals has enabled them to not only grow, but grow more profitably, at a time where most ecom brands are struggling with rising CAC and decreasing performance on Meta. Its easier than you think to grow these kind of programs. If referral isn't a significant revenue driver and source of acquisition, you're just a few easy tweaks away from unlocking this:

We made a client £100,000+ extra revenue from a random idea. A traditionally D2C brand we're working with really honed in on gaining more customers through Meta ads. Ashley did a fantastic job of achieving this, alongside a keen focus on bringing CPA's down and adding more approaches into the mix like reactivation campaigns etc. One day, Ashley had a great idea from the data we'd been presented. "Why not go after some project based stuff?" She asked. I said, "What, like B2B? 🤨 Errr, yeah I guess?" with a little hesitation. 3 months later that very campaign idea that Ashley planned and executed added £100K extra revenue to the account 🤯 It also had a 50% lower CPA than most of the D2C campaigns running. Since it's a higher-ticket item, it's always a little more difficult to secure those consumer sales. It usually takes plenty of touch points first before a decision is made. With project-based orders, as soon as they're locked in as a customer the AOV shoots up and the return rate follows suit. A prime example of what working with us looks like. We're constantly finding ways to make this more profitable. We don't want businesses to even think about the fee they're paying us because we're that valuable (and they can see the healthy performance of Meta, especially at the bottom line).

Results 🤝🏿 Building Trust We started working with a new e-commerce brand and we tested making ads around their best selling products - which is how they wanted to test if ads were worth investing in or not. We made sure to tick off the essentials: ✅ Clear approach and strategy  ✅ Engaging Creatives & Copy ✅ Refined target audience More than anything else, we’ve been really encouraged by the amount of engagement the ads are getting. The conversions were sure to follow, and they sure have📈 Building trust upfront is key as it allows for buy-in and collaboration when testing new angles & ideas - which they are now very open to after seeing the results🚀 The client is happy, and so are we🔋

An evolving trend: LinkedIn has long been the premier platform for B2B interactions, consistently adding value to B2B buyers. However, we're seeing a significant shift as B2C brands increasingly find value in reaching out to professionals on this platform. Perhaps it's time to recognize LinkedIn as the place to be for B2P (Business to Professional) connections too. Exciting times ahead!

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#DLF #Gurgaon #SoldOut A real estate company running a Google ad showing a "sold out" product reveals a few potential mentalities: 1. Scarcity and FOMO: This is the most obvious interpretation. By highlighting that something is already sold out, they create a sense of scarcity and fear of missing out (FOMO) among potential buyers. This can trigger a rush to get involved in their next project, even if it's not yet publicly announced. 2. Building brand credibility: Showing past success (a sold-out product) can build trust and credibility for the company. It implies they have a strong track record and know how to deliver desirable properties. This can attract buyers who value stability and expertise. 3. Generating leads and interest: Even if the advertised product is gone, the ad can still capture attention and generate leads. Potential buyers curious about the company's next project can click through to learn more, putting them on the company's radar for future opportunities. 4. Branding and image building: The ad could simply be part of a broader branding strategy, aiming to convey the company's image as successful, exclusive, and in high demand. This can position them as a premium choice in the market, even if it doesn't directly lead to immediate sales. 5. Testing the waters: The ad could be a low-cost way to gauge public interest in a new development or concept before fully launching it. By seeing the ad's performance and user engagement, the company can gather valuable insights and refine their approach before a bigger rollout. Ultimately, the mentality behind such an ad depends on the specific context and the company's overall marketing strategy. However, it's safe to say that it's not just a simple announcement of a sold-out product. It's a calculated move to engage potential buyers, build brand awareness, and position the company for future success. It's important to note that this tactic can be controversial, as some may find it misleading or manipulative. Consumer expectations should be managed clearly, and the "sold out" product shouldn't be used to bait and switch customers into something else. Transparency and ethical marketing practices are key to building lasting trust and brand loyalty.

#businesstrategy 16 #classifiedadvertisement OLX ~"Yaha Sab Kuch Bikta Hai." A popular advertisement on television 📺📺.. But how does it earns revenue? What is the revenue model of OLX? Let's find out- OLX operates on a classified advertising business model. The model revolves around providing a platform for users to buy and sell goods and services, with various optional features and services that generate revenue while keeping basic listings free for users.The various revenue streams are- 💰💰 🔷Free Listings- Empowering users to post ads for free fosters a dynamic marketplace, attracting a diverse array of listings and stimulating user engagement.🛍️🛍️ 🔷Premium Listings- Offering optional premium features allows sellers to boost the visibility of their ads, enhancing their chances of attracting potential buyers and maximizing their selling potential.📱📱📱 🔷Featured Ads- Sellers can opt for featured ad options to ensure their listings receive prime placement and stand out prominently amidst the competition, driving greater visibility and engagement. 📢📢 🔷Revenue from Ancillary Services- It generates additional revenue through premium memberships, offering users exclusive benefits, and strategic advertising partnerships with businesses eager to leverage OLX's extensive user base for targeted marketing campaigns.💰💰 🔷Monetization through Transactions- While OLX does not directly facilitate transactions or charge commissions on sales, it collaborates with third-party payment platforms and provides escrow services for secure transactions, generating revenue through partnerships or transaction fees.💵💴💶 The business model is generally designed to balance the needs of both buyers and sellers, providing a seamless platform for online exchange while ensuring sustainable revenue streams to support its operations and continued growth.🚀🚀🚀 #olx #BusinessModel #OnlineExchange #EcommerceSolution #linkedinforcreators #linkedinfamily

Shubham Srivastava - AVP, D2C Pro shares his insights at Agency Reporter about how the rapid growth of India's D2C market is intricately tied to the transformative role of social media, which serves as the linchpin for D2C brands to build loyal communities and reshape consumer engagement. Read the full article here. #socialmedia #d2cbrands #d2cpro #consumer #brands

https://lnkd.in/eX_TQStc? Gimmicks and events aren't the only functions of experimental marketing. Establishing genuine connections between brands and consumers is crucial in promoting a feeling of community. Brands may enhance their brand community and foster customer loyalty by providing experiences that consumers enjoy and care about. I believe that building relationships and giving them a sense of belonging are more important than simply earning sales.