Is CTV advertising a hot trend that's here today, gone tomorrow – or does it have staying power that'll shape digital advertising for years to come? ShowHeroes Country Manager NL Tim Samsom was interviewed by Adformatie to set the record straight. (Spoiler alert: It's looking great for CTV advertisers!) Check out the article translated into English from the original Dutch on our site 👇 https://lnkd.in/gYz8dGhD #digitaladvertising #ctvadvertising #digitalmarketing #ShowHeroesGroup
ShowHeroes Group’s Post
More Relevant Posts
-
Ever wanted to dive into the video ad distribution of CTV? With a booming CTV market, advertisers are looking forward to learning more about the advantages and difficulties of CTV advertising and understanding the best practices for distributing video ads through CTV. Whether you're a seasoned advertiser or just starting, here's an in-depth look at the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign
To view or add a comment, sign in
-
These stats will help you understand the importance of CTV advertising for your business. For more info, Check this out! https://lnkd.in/dA9hgpgU Now, if you want to run CTV Ads, Visit https://lnkd.in/dZfcfhK9 #ctvads #ctvadvertising #frescodata #tvads #tvadvertising
To view or add a comment, sign in
-
Head of Political Demand at Magnite | Frm Head of Political at Microsoft Advertising's Xandr | AdTech Expert | 2019 Campaigns & Elections Technology Leader of the Year
Read my interview with TVRev here on CTV trends and tactics. Also some important info on what to expect in the future to stay ahead of the curve! DM me with questions!
Magnite's Erik Brydges explains why CTV is such a powerful medium for campaigns in the first Innovator Spotlight from our new Special Report "Political Advertising on CTV." Download the report for free here: https://lnkd.in/dYagCekX https://lnkd.in/gMEMfdSy
To view or add a comment, sign in
-
Our expertise in CTV advertising is highlighted in the IAB’s latest update to their summer blog series. Read more about how FreeWheel products help to not only balance but enhance the value of both mass and niche content for advertisers with performance and functionality: https://bit.ly/3Xb0s27
To view or add a comment, sign in
-
🇬🇧 With 51% of European stakeholders considering CTV advertising brand safe, and up to 69% in the UK, confidence in CTV far outpaces linear TV and out-of-home advertising.🔒Dive into our latest report, co-created with Google Ad Manager to discover what is driving this trust and how you can leverage it. https://bit.ly/44yNGfX #CTVadvertising #BrandSafety
To view or add a comment, sign in
-
Are you increasing your investment in CTV advertising in 2024? If so, you're not alone. Addressable video is quickly rising in importance as linear 📺 and traditional digital channel budgets make way for the dominance of CTV. With advertisers ramping up investments in CTV this year, it's clear that the era of traditional linear advertising is undergoing a seismic shift. Our 2024 State of Programmatic report found that where CTV budgets are being increased, 43% of advertisers are pulling from Linear TV budgets. For more programmatic advertising insights download our State of Programmatic Report ➡ https://lnkd.in/erTbFuJc #programmatic #programmaticadvertising #ctv #ctvadvertising #marketinginsights
To view or add a comment, sign in
-
Unlock new opportunities & maximize reach with CTV. ~94% of US households were reachable through programmatic CTV advertising in 2022. ▶️ https://buff.ly/3qrgmIa #ctvadvertising #ctvtrends #ctvads #ctvadvertisingtrends
To view or add a comment, sign in
-
🇩🇪 With 51% of European stakeholders considering CTV advertising brand safe, and up to 69% in the UK, confidence in CTV far outpaces linear TV and out-of-home advertising. Dive into our latest report, co-created with Google Ad Manager, to discover what is driving this trust and how you can leverage it. Download your copy now: https://bit.ly/4cqC6GN #CTVadvertising #BrandSafety
To view or add a comment, sign in
-
Targeted CTV Ads Targeted CTV advertising combines traditional TV formats with the data-driven capabilities of digital advertising. In this article, we’ll explain what CTV advertising is, give examples #ott #ctv #streamingtv https://lnkd.in/gsmhZxDS
To view or add a comment, sign in
-
In CTV advertising, FreeWheel is at the forefront of programmatic innovation. Check out how they are helping not only balance but also enhance the value of both mass and niche content for advertisers with performance and functionality in this @IAB article from their summer blog series. #EffectvEmp https://bit.ly/3SXbHJe
To view or add a comment, sign in
6,431 followers