Shubhranshu Singh’s Post

Exciting times lie ahead in the realm of political advertising for 2024! Projections indicate sustained growth in the U.S. market, driven by the upcoming elections and the significant shift toward connected TV. Ad spending is set to exceed $10 billion, with a strong focus on personalized, digital platforms. Connected TV is taking center stage, with a projected 33% increase in ad spending, although linear and cable TV will still maintain their prominence. Notably, voters are embracing streaming, and political ads on CTV are gaining acceptance. As we step into the fourth election cycle with data-rich Connected TV, it's evident that this platform is well on its way to becoming the primary medium for political campaigns. https://lnkd.in/eJnKbxPd #Election2024 #CTV #PoliticalAds

The 2024 US election cycle marks the shift from the early Internet-era campaigns on social platforms into a world where high-impact streaming TV advertising can be tested and refined in real-time, with measurable outcomes and results. In this Streaming Media Magazine article, Andrew Rosenman looks at the important role CTV can play in helping political media buyers connect with voters. #CTV #PoliticalAdvertising #Election2024 #MediaBuying

Does Political Advertising on Local TV News Digital Streams drive incremental reach of critical Voter segments? Sure does! Nielsen's latest case study found that potential voters who watch Local News through streaming increased a TV ad schedule’s total reach by 12%. Use these insights to optimize your media mix with local streaming measurement. Let's talk! https://bit.ly/3Ln8bDP 📈📺

How audiences consume TV content has changed A LOT since the last presidential election cycle. Leading up to the 2020 election 67% of WiFi enabled homes were consuming CTV. Today that number has soared to 82%. That's more than 4-in-5 homes reachable with CTV. Check out latest blog post for more insights on how consumer behavior has changed since the last presidential election and how political advertisers can win with CTV this year ⬇ https://lnkd.in/eJafCmek #ctv #programmaticadvertising #politicaladvertising

Like the song says, "welcome to the future!" If you think digital/streaming is a fad, your candidates will be left behind. Politics is about having a plan, heart, and dedication. Reaching voters everywhere is crucial, and many campaigns are missing the digital/streaming boat. Check out the latest from the Washington Post on how campaigns are adapting to the changing landscape: #DigitalTransformation #PoliticalCampaigns #HarrisWalz #KamalaHarris [Read more here](https://lnkd.in/ecg6B8WE)

This election year, CTV is worth investing in. Intended voters were more often found watching content on streaming services instead of broadcasting leading up to the 2022 midterm election, with "62% of voting adults reported being most active on CTV".  CTV is projected to be an efficient spend this election season, because it not commonly used by most political advertisers yet, making it an advertising hidden gem. Data gathered from the @thetradedesk 2024 Political Report Need help establishing an effective CTV strategy? Reach out to us and unlock your digital power today.  #powermarketing #marketing #ctv

When you look at how consumers and voters are spending time, it’s pretty much like a 50-50 split in terms of In App ads versus streaming CTV time spent. Political Ad spend in 23 and 24 will reach a record $11 billion spent during the 2024 election cycle. Do you think different about it ? Just for the record, 2020 was the most expensive Spending that have ever record (10.9 billion US dollars).

'The US election and FAST' 'Can the local news economy work on South Korea's FAST? FAST, a free ad-supported streaming TV, is creating a new media economy. While it doesn't work in Korea, FAST also has a "local news economy". This is where local news organizations use FAST to deliver "nationally relevant local issues" in the run-up to elections or big events. In particular, the U.S. presidential election in November is driving local FAST news providers. Local broadcasters like Nexstar, E.W. Scripps, Spectrum, and others are rapidly launching national FAST channels (bundled with local) in the run-up to the election If you're thinking about the future of local channels with the demise of local, consider FAST. https://lnkd.in/gVhXdRTR

TV still rules political ad spend. According to EMARKETER, more than half of political ad spend is spent on TV. And CTV is the fastest-growing political ad format. That's significant considering 3/4 of total ad spend is on digital. Why? Well, TV has... 📺BROAD REACH: TV is still a great way to reach a wide group of potential voters, fast. 📺CREDIBILITY: As the most trusted marketing channel, TV builds authority like no other. 📺LOCAL IMPACT: Targeted local TV campaigns can help swing contested races. 📺CONTEXT: Live news broadcasts still attract millions of viewers during election season. 📺EMOTION: Linear TV offers incredible attention and storytelling. (Both important to win elections) We "got political" on the podcast this week and discussed advertising during election season! Link in the comments to listen. (No actual politics included, promise.) Image & data from Bloomberg

Political ad spending is projected to soar to an unprecedented $10.2 billion in the upcoming 2024 campaign cycle, according to recent reports. With local TV stations expected to capture half of this massive budget, it's clear that traditional broadcast media remains a formidable force in the advertising landscape. Broadcast station owners are celebrating this 'unimaginable' spending, underscoring the enduring power of television as a campaign communication channel. #PoliticalAdvertising #2024Election #AdvertisingTrends