Waitrose welcomes further Small Beer innovation!
Felix James and I took this picture in the Summer of 2020, an incredibly proud moment as Small Beer Brew Co. landed on the shelves of more than 160 Waitrose stores across the country. Waitrose & Partners stood true to their values of supporting independent, sustainably-minded British producers. Embracing our mid-strength beer category innovation and front-footing the rapidly changing consumer environment and their customer's relationship with alcohol. It's a relationship that has continued to blossom with Waitrose being able to cater to a customer base who are shopping more mindfully than ever.
At Small Beer we're not seeing consumers wanting to forego the social occasion, but we know that many (ourselves very much included) are more conscious about the impacts of alcohol on us personally and professionally.
This May we exclusively launched our Small Beer Stout across 200 stores, grew distribution of Small Beer Lager to more than 200 stores and developed our Small Beer Pale pack size proposition, increasing it from single bottle to 6packs.
It continues to be a great pleasure to work with a retailer whose values align with our own. Special acknowledgment to the Waitrose Buying Team who continue to challenge and push the boundaries within their offering, and a delight to share a partnership and category that is only strengthening.
#independent #business #innovation #retail #category #growth
Audit Partner at HCVT
2moShyla Springmeyer and Ashley Duran you guys are the best!! Thank you both for the incredible treat…and the Portos was awesome too!! 😋 The HCVT team really appreciates you guys!!