"Well to be very honest with you we weren't really that interested in making money, we were interested in making movies".
That is an extract from an interview George Lucas gave earlier this week at the Cannes Film Festival.
Lucas' work in #starwars means a great deal to me to this very day and, moreover, I think we can all learn from his approach to work and life.
Advertising, the game I am in, is about making money. As are movies.
And they share the same paradox. That it's only when you obsessively want to deliver a great experience to the audience that you are successful. Rather than just thinking about the box office or communicating you have 10% extra cheese in your product.
If you want to know more about how great audience experiences in advertising typically help you sell more stuff, check out our data and analysis in #misfits. Link in the comments.
If you want to know more about how to lead a successful and fulfilling life, you could do worse than listen to George Lucas.
Shaun Dix, Arnaud Debia, Aurelie Jacquemin, Louise Harrison#creativity#effectiveness
Aviation Consultant (FAA Certified A&P Mechanic) | Software Developer | Data Scientist | Ethical Hacker | Cybersecurity Analyst | IT Support Specialist
During my time at Avianca Group, I had the privilege of being part of the incredible IFE Team SAL, in collaboration with Panasonic Avionics' support engineering. As responsible for maintaining the onboard entertainment systems, our mission was clear: to ensure the best uptime for the IFE system. Working hand in hand with Panasonic Avionics Corporation not only pushed my knowledge to its limits but also provided me with the opportunity to learn new technologies and enrich my professional experience. I am grateful for having been part of this exceptional team and for Panasonic Avionics' invaluable collaboration on this journey towards excellence. Thank you for everything!
#PanasonicAvionicshttps://lnkd.in/eb34vhHa
Contract Corporate Jet Pilot, Commercial Pilot; CFI; Ferry Pilot; Owner/Manager of flyGIRL, LLC and Fly Foundation, Inc; social media content creator; public speaker
Let's be honest...when people ask me what it's like being a pilot, I'm honest. There are pros and cons, just like anything. Send me a message if you'd like to talk or check my posts for facts about the life of a pilot. #pilotlife#lifestyles#womenfly#privateaviation#avgeekswww.flygirlllc.com
Throwing it back to one of the most memorable in-flight safety videos by Air New Zealand.
Who else remembers watching a safety video before their flight??
Why does this work as both an advert and an informative?
- Excellent blend of franchise location tie-in and humour.
- Despite the entertainment, important safety messages are crystal clear.
Even if you don’t have fantasy realms to play with in your ads the formula stands strong. Make it relatable, ensure you have a story to tell, never lose the core message and add a dash of humour.
It’s a winning combination.
#Advertising#Marketing
(Watch time 4:27)
This episode tracks the changing of the guard in Australian car culture.
Latest episode of Cars that Made Australia is out now.
https://lnkd.in/gkKBN-Hn
Check out this feature in Refinery29! Danielle is such an amazing person… a true Aviation Professional. She is also a Gateway Mentor, Pilot Recruiter, and just all around awesome! If you know any young ladies considering a career in aviation, this is a feature they need to watch and a name to follow!
#womeninaviation#jetblue#firstofficer
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Artisanal Producer | Designer
3moI knew it had to be a gag, had no idea it was a commercial 😮😈🎯🙌🏻