Siegfried “Ziggy” Prieto’s Post

The 2024 Super Bowl is witnessing an average ticket price of $9,815, marking a staggering 70% increase compared to last year. 🤯 What is fueling these unprecedented prices? 📍Las Vegas takes the spotlight as the city hosts it’s first ever Super Bowl, adding a unique allure to the event. 🎶 The Kelce/Swift relationship featuring Taylor Swift is an undeniable catalyst, enticing many to witness the game live. Not to mention Usher taking the stage at halftime has many fired up. 🏈 A compelling rematch further intensifies the excitement, as the same two teams faced off in the 2020 Super Bowl just four years ago. LinkedIn News and Bloomberg make some incredible call outs as they each unpack this surge in ticket prices (link in comments), and one of those is while all of these factors play pivotal roles, one must not underestimate the NFL's adeptness at seizing opportunities and enhancing attendees' experiences. The spike in Super Bowl ticket prices serves as more than just a statistical trend; it provides a strategic insight for sports teams on engaging audiences, fostering innovation, and navigating the ever-changing landscape of professional sports.

As the Super Bowl draws near, all eyes are on The Sphere 🔮 with its $2 million advertisement slots for 12-hour blocks. But the journey of the iconic venue began with daunting challenges. Construction commenced in September 2018, only to be met with the pandemic a year later. With live event demand screeching to a halt, the future of performances seemed uncertain, putting The Sphere's ambitions on shaky ground. Now, 5 years later, The Sphere has transformed into one of the globe's most distinguished venues. But how did they navigate through the downtimes? Unwavering vision and strategy. 🎯 SPHR, the holding company behind the venue and other Vegas staples, strategically doubled down on The Sphere through the troubles ⬇️ 📅 November 2020: SPHR financed $650 million in debt to strengthen their balance sheet through the pandemic. 📅 April 2023: SPHR spins off the live entertainment business — shows, live sports, etc. 📅 May 2023: SPHR sells Tao Group and the associated nightclub business for more cash to finance The Sphere. By mid-2023, SPHR was running lean, only operating MSG Networks and directing the rest of its resources toward launching the new venue. Pressure was mounting on The Sphere to pay off in a big way. 💰 And pay off it did. In its inaugural full quarter, The Sphere brought in $167 million in revenue, more than its counterpart MSG Networks had made in any of the past 10 quarters. We'll see how the Super Bowl quarter impacts the revenue metrics and the announcement of new events including: 🐟 Phish shows 💀 Dead and Company residency 🥊 UFC event 🏒 NHL draft With a full show lineup and the Super Bowl ad campaign, The Sphere looms large as a key player in the nation's entertainment landscape for years to come. #thesphere #advertising #superbowl #sportsanalytics

🏈 Check out our most recent blog post ahead of Sunday to see how traffic was impacted by past events at Allegiant Stadium! Plus, after Sunday, we'll use near real-time traffic data to show impacts from Super Bowl LVIII. #lasvegas #superbowl #traffic #realtimedata #historicaldata

Some solid insight into the need to adjust and re-adjust based on effectiveness to today's fan bases. And knowledgeable thoughts from our own Alicia Woznicki Nicol on how Aramark Sports + Entertainment understood the needs for mobile ordering, while managing the expectations of future use for fans around the country. #MarkYourMoment #FanEngagement #MobileOrdering #SportsEntertainment

SUPER BOWL MARKETING TRENDS According to Axios, more than 110 million people viewed the Super Bowl and 65,000 fans watched it live. Super Bowl's are havens for advertisers, branding deals, marketers, researchers, and sponsorships. They are excellent places to study psychology, consumer behaviors, trends, and sentiment. Let's view the event beyond the football game, celebrity attendees, commercials, and half-time performances. Join me tonight at 8 p.m. (EST) in my Monday Masterclass in The Marketing Cafe on Clubhouse for a discussion on the top marketing trends and strategies. ABOUT THE MARKETING CAFE: The Marketing Cafe is the largest professional marketing club on Clubhouse, with over 43,000 global members. Selected Marketing Cafe Baristas host weekly themed marketing discussions, topics, and educational masterclasses. #branding #marketingstrategy #marketingcampaigns #advertisingstrategies

#highereducation #collegesanduniversities #sportssecurity #sportsbusiness #megaevents #superbowl #remotelearning #bloomstaxonomy #stadiums #venues #arenas #socialmedia #professionalsports #sportssecurity https://lnkd.in/e4q_NVhR "The NFL championship event held on Sunday at Allegiant Stadium was estimated to bring in at least $500 million in spending, a figure that the Las Vegas Convention and Visitors Authority said could be lower than what future economic impact reports, expected in the coming weeks, will show. Before Super Bowl weekend, analysts predicted around 330,000 people would visit Las Vegas for the big game and its festivities. But now, that number could reach as high as 450,000, officials say. And spending over the long Super Bowl weekend could reach as high as $1.1 billion." Source/Credit: Las Vegas Review Journal Commentary: There is no sports marketing without sports security. If you are interested in learning more about this innovative, highly specialized niche in today's multi-billion dollar sports and entertainment industry, reach out to me. Thank you. James

Ahead of yesterday's Super Bowl, Front Office Sports ran an article asking if the Vegas Super Bowl was "worth it"? It is very easy to forget that less than 10 years ago the NFL BANNED a player (who subsequently was the color commentator on yesterday's broadcast) from attending a Fantasy Sports convention in Las Vegas. While we can debate the true dollars and cents costs of the event to understand what the "economic output" of the event was, the bigger victory for Las Vegas is further cementing it as a mainstream U.S. city. Hosting a Super Bowl is a big damn deal. It provides a showcase for Las Vegas the likes of which have never been seen before - 115 million American viewers and hundreds of millions more globally. And they all get to see the evolution of Las Vegas from a sleazy gambling town into one of the premier cities worldwide. Las Vegas will host more Super Bowls, which is fantastic. But hosting more Super Bowls will further provide diversification and growth for the Las Vegas economy and propel it to even greater heights going forward. Right, Bo Bernhard?

Las Vegas Super Bowl Tickets Topped A Record $9,800 A Seat Average ticket prices for this year's Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers topped as much as $9,815 earlier this week, setting a record for the highest prices ever for the event.  Reseller TickPick said average ticket prices on Monday averaged $9,815, eclipsing the previous record of $7,046 set in 2021 at Tampa and up more than 70% compared with last year's prices, according to Bloomberg.  TickPick said demand is driven mainly by the game's location: Las Vegas.  Sin City is a "big factor for the record-high demand," Brett Goldberg, co-CEO of TickPick, told CNN, adding the location is "turning a three-hour game into a week full of festivities for fans attending."  "As predicted, the first Super Bowl in Vegas is seeing strong numbers. Sales are nearly double this time last year and early demand has far surpassed the last time Kansas City and San Francisco met in Miami," StubHub director of partnerships and business development Adam Budelli told Yahoo Sports.  Budelli pointed out, "The 49ers fan base has rallied early, accounting for 26% of all tickets sold." And we wouldn't be surprised if some of that 49er demand were 'Swifties.'  According to reseller Gametime, last-minute ticket prices: Currently, the lowest-priced/get-in seats are available for $8,603 each (including fees and taxes). That is down from $9,309 each yesterday and $9,985 each on Monday. The top priced seats are available for $37,962 each, down from $38,362 on Monday

Retail opportunities near professional sports stadiums are excellent prospects for investors, but how do external factors affect business. This article by Placer.ai discusses how different elements around a stadium can change what type of retailer might be most effective for the space. Glendale Arizona’s State Farm Stadium hosted some of the largest events of the year in 2023, the Super Bowl, and the opening night for Taylor Swift’s 2023 tour. Predictably, Super Bowl attendees made increased visits to sports themed restaurants, however Taylor Swift fans flocked to Raising Cane’s chicken post-concert. One point of interest I am still trying to make sense is why New York Jets and Giants fans prefer Asian Cuisine on game day more than usual. #wisdomwednesday #studenthousing #commercialrealestate The Dumes | Teets | Mullowney Group of Marcus & Millichap

Planning your Super Bowl experience? Don't miss out on the incredible events happening in Hoboken and Jersey City! From game day watch parties to live performances, this article has got you covered.