Sierra Nevada Brewing Co.’s Post

After two successful editions, the European Beer Star #FutureAward is entering its third round this year. But what added value do breweries gain by taking part? Stefan Stang, Managing Director, Private Brauereien Bayern e.V.: Participation in the Future Award allows breweries to compare themselves with other industry players. The objective jury provides the breweries with valuable feedback from an "outside perspective" with individual recommendations for sustainable measures in the business, allowing them to improve step by step. After all, #sustainability is a continuous process in which it is important to consistently take one step at a time. The added value is confirmed by the previous #winners. And: there is really no reason not to take part. Participation in the Future Award is free of charge and the effort required to complete the questionnaire is manageable.

With out a doubt, the beer industry is facing considerable change. Our underlying economic environment is shifting, consumer preferences are changing and its unclear what the ‘post craft world’ means for independent brewers. This presents significant challenges but also the opportunity to lean into the innovation and creativity that sparked so much of the ‘craft revolution’ over the last decade. The IBA is facing these challenges head on – we are being dynamic, changing our own strategy, structure and operations, advocating more than we ever have and trying hard to address the systemic issues in the beer industry. All while keeping our eye on the prize of a vibrant and high-quality beer industry for years to come. We’re not going to lie – it’s a complex time but you can be a part of this as a Board Director. You would play a key role in helping us navigate these complexities and to set the scene for the next phase of our evolution. We think it’s exciting and we hope you do to! Find out more - https://bit.ly/boardnoms24

Our relationship with lager began during the late 1890s, when Percy Allsopp was appointed Chairman of Samuel Allsopp & Sons, in an attempt to turn-around the fortunes of the company. During this time, Percy travelled the globe to find the best ingredients for his visionary new beer and pioneered lager brewing in the UK. 40 years later, at the 1936 consensus, the brewery was 50% of the capacity of the entire UK lager brewing sector, brewing Pilsner and Bavarian-style beers. Yet Allsopp’s lager wasn’t particularly successful at the time. We were half a century too early to the party, which wasn’t helped by the fact that Allsopp’s Pilsner was launched before refrigeration became widely available. Fast-forward to 2024 and lager is everywhere in the UK. We’ve still got unfinished business with our Allsopp’s Pilsner, but it’s now our fastest-growing beer, which is quite a turn-around! Have you tasted it yet? #Allsopps #AskForAllsopps #Beer #Lager #Pilsner #Brewing

As marketers, we know that generating stories about our brands can be challenging. But what if your brand became THE STORY? That's exactly what happened to Athletic Brewing Co., the #1 NA Beer brand in the U.S. As interest in mindful drinking becomes more mainstream, Athletic Brewing Co. has transformed so many people's lives. And it's a story that we're extremely proud to help tell. Check out this video to see what we mean. #AthleticBrewingCo #MindfulDrinking #NAbeer #brandstory

I understand that you put a lot of trust into your peers when it comes to recommending anything that is beneficial for your beverage production. I encourage you to listen to what Justin Vickaryous (a user) has to say about our instruments and sensors, he is a user. For a reason. Actually many reasons. Listen and learn why - CBOX helps you to get insights at packaging and before to maximize shelf life - how an Alcolyzer system helps you being within ABV spec when it comes to high gravity or non hig gravity brewing - why an oxygen sensor for wort deareation is meaningful - why blending and carbonation makes you much more efficient in making your final product ...and more! If you make #beer, #soft-drink, #cider, #wine, any other beverage, you will be able to relate.

We're proud to share Anthony's article in this month's issue of The Roanoker Magazine! This deeply researched article focuses on the offering of local businesses Brady's Distillery, Twisted Track Brewpub, Olde Salem Brewing Company, and Big Lick Brewing Company! 🍻 Check it Out in the link in the comments below!

Besides its cliffs and rugged landscape, what sets Nahe apart is the complexity of its soils. There are 180 or so soil types within the Nahe wine region. Volcanic activity and 400 years of geological upheaval mean volcanic porphyry can be found in one vineyard with loess, sandstone, slate, quartzite, sandy gravel, and phyllite in the vineyard next to it. At Paradies, pictured with Britta Korrell, shell-limestone produces a powerful yet linear cru-class Riesling.