Signature Sauces’ Post

Consumer perception of retail private brands is growing in a positive direction according to the 2024 Power of Private Brands report from FMI- The Food Industry Association Key consumer insights from the report include: -Openness to trying new products. -Top categories in which consumers will purchase private brands this next year: paper products, refrigerated dairy, frozen, breads, milk and dairy substitutes, salty snacks, baking, condiments and canned and packaged foods. -55% of respondents said they have bought more of private brands in the past year, compared to 28% who said they purchased more national brands. -Shoppers responding described private brands as "good," "great," "quality," "value." -Increase in brand loyalty to stores noted in over half of shopper respondents Consumer Science helps retail customers bring quality to private brand items that drive programs and set them apart for a unique competitive advantage. https://lnkd.in/gxHEekiN

Prepackaged food is rare in our house. But when I do, I have to completely trust that the brand is making good decisions when selecting ingredients. Purely Elizabeth is one of those brands for me. No garbage. Just good stuff. Not to mention their branding is lovely and gets all good vibes from this CPG #branddesigner #healthybrands #brandsthatcare #cpgindustry #packagedesign

Spicing Up the Snack Game Establishing Flamin' Hot as its own brand within PepsiCo's portfolio likely serves several marketing objectives. By unifying various Flamin' Hot products under a single brand, PepsiCo can capitalize on the popularity of the flavor profile, making it easier for consumers to recognize and seek out these products. This unified branding helps create a stronger market presence and can increase consumer loyalty across different products. Having Flamin' Hot as a distinct brand allows PepsiCo to target specific market segments that are fans of spicy snacks. This segmentation can lead to more focused marketing strategies and product development tailored to the preferences of these consumers. READ ARTICLE: https://lnkd.in/gcxP9igs #PepsiCo #FlaminHot #SpicySnackRevolution #BrandEvolution #SnackInnovation #HotFlavorTrend

Spicing Up the Snack Game Establishing Flamin' Hot as its own brand within PepsiCo's portfolio likely serves several marketing objectives. By unifying various Flamin' Hot products under a single brand, PepsiCo can capitalize on the popularity of the flavor profile, making it easier for consumers to recognize and seek out these products. This unified branding helps create a stronger market presence and can increase consumer loyalty across different products. Having Flamin' Hot as a distinct brand allows PepsiCo to target specific market segments that are fans of spicy snacks. This segmentation can lead to more focused marketing strategies and product development tailored to the preferences of these consumers. READ ARTICLE: https://lnkd.in/eY3GjWPZ #PepsiCo #FlaminHot #SpicySnackRevolution #BrandEvolution #SnackInnovation #HotFlavorTrend

Several CPG brands have declared war on Big Soda 🥤 And the main battle isn’t even taste. It’s branding. With seltzer sales going flat amongst Gen Z, the latest trend in the beverage industry is here: Healthy sodas 🥥🍇🍓🥭🥝 Where seltzers failed, brands like Poppi “popped” off. This new generation of sodas boasts eye-catching packaging, setting it apart from the giants like Coca-Cola and Pepsi. Big Soda’s appearance is so recognizable and established at this point it would need a total rebrand to stand out in a healthy soda market. Which they would never do. 🤷♂️ Aesthetics are essential and Gen Z is all about it. They love Poppi’s bold design, packaging, AND marketing moves. Last month, Poppi ranked as the 11th fastest-growing beverage brand in dollar sales. Just check out the image below and tell me it doesn’t “pop” out at you! 💥 Looks like Big Soda has some big competition. Product design matters. PickFu polls have shown time and time again that consumers get behind the more aesthetically pleasing images. The soda wars are proof of this. What do you think? Can healthy soda brands like Poppi keep a hold on the market? #HealthySoda #CPGMarketing #BrandDesign #BrandAwareness

This is a great article on the balance of product innovation to expand your portfolio and cutting the "tail" - which is your low performing SKUs. Beyond the obvious reasons to cut low performing SKUs such as: 1) production complexity, 2) production capacity, 3) resource allocation. I believe there is a more fundamental reason: focus on your hero product(s). Let me explain... If you have a shelf presence and you're trying to gain incremental shelf space some might be tempted to offer a new flavor. And then another. And maybe another. By now, you have 3, 4, 5, or more different flavors to support a wider group of consumers. I've seen CPG companies large and small do this. My perspective is to be more strategic and tactical - focus on your hero product first. Ensure your best performing SKU has at least a double facing. Your velocities will thank you (and ultimately your buyers). PS - I'm not advocating to not innovate and doing line extensions; I'm advocating for you to focus on your hero SKUs first before strategically adding other products/flavors. https://lnkd.in/e6g4ksF7 #CPG #Food #FoodandBev #Velocities #Retail #Innovation #BeStrategic

As an emerging player in the health-conscious snack sector, Evova Foods brand Todd's Better Snacks needed to distinguish itself from the crowded better-for-you snack category. Solution: 💪 Redesigned packaging featuring unique characters and vibrant product imagery. 🛒 A strategic approach aimed at boosting flavor appeal and shelf visibility. 📈 Outcomes: 🏆 Elevated taste perception from 14% to 45%. 🏆 Skyrocketed shelf impact by 130%. 🏆 Impressive 36% / 9PT increase in purchase intent. Result: 💥 The brand now stands as a prominent option for health-savvy consumers, with clear and distinct market positioning. 👀 Looking to stand out as the go-to product in your industry? Connect with us from the link below to discuss your next brand innovation or renovation. ➡️ https://lnkd.in/eX4NtfJF 📰 Sign up for the SmashReport to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gyX9EXnS 🔔 Want more tips here on LinkedIn? Hit the bell at the top of this page 🔔 #BrandRevamp #PackagingInnovation #BrandDevelopement #CPGIndustry #CPGInnovation

Chomps made Numerator’s brands to Watch in 2024 list as one of the top 10 fastest growing brands of 2023! Thanks to everyone at Chomps for an amazing 2023, can't wait for what we have planned for 2024! https://lnkd.in/gNriAvBt Numerator Brands to Watch in 2024 We're looking back at the top brands of 2023. From buzzy beverage brands to private label powerhouses, these are the brands watch in 2024. (Not automatically expanded because 6 MB is too large. You can expand it anyway or open it in a new window.)

🌠 Let’s talk about retail promotions in the CPG world. Did you know that it’s often suppliers who fund the amazing deals you see on the shelf? It’s a big investment, but promotions are crucial for emerging brands to drive trial and introduce their products to new customers. At Walker Brothers, trial or “liquid to lips” as we like to say, is especially important for two reasons: 🆕 Kombucha is new to many shoppers! Though kombucha has been around for centuries, household penetration remains relatively low and many consumers are unfamiliar with the beverage and its health benefits. 🙅 Many consumers that are familiar with kombucha believe that they don’t like it because they had a bad flavor experience with another brand – kombucha is notorious for tasting too vinegary. By strategically lowering our price during promotional periods, we entice new consumers to our product - whether they’re switching from another brand or another beverage altogether. And it WORKS! After promotions end, we’ve historically seen a sustained increase in baseline sales – meaning consumers are incorporating Walker Brothers into their weekly shop! Now, with that in mind…go pick up a can of Walker Brothers at your local Whole Foods Market! We’re 2 for $6 right now! 💰🛒 P.S. Shout out to Samuel Walker, Cameron Miller, Brandon Davis, and South Coast Brands for the beautifully executed secondary display!

The beverage industry is constantly evolving, and the recent legislation in Pennsylvania is a clear indicator of how competitive the market is becoming. Governor Shapiro's signing of a bill allowing ready-to-drink (RTD) cocktails to be sold in grocery stores, convenience stores, and other retail locations is a monumental shift. This change will significantly increase the competition for shelf space, making it more crucial than ever for beverage brands to stand out and resonate with consumers. In Pennsylvania alone, the battle for consumer attention is intensifying. With RTDs now joining the mix, the fight for shelf space is going to become even tougher. If your brand isn’t currently standing out or engaging with consumers, this situation is only going to worsen as more products vie for limited shelf space. A Wake-Up Call for Beverage Brands Are you struggling with consumer engagement and shelf presence? This legislative change is a tangible wake-up call. The addition of RTDs to the competitive landscape means that beer and other beverage categories will face increased pressure. Brands that do not adapt will find themselves losing ground. However, this shift also presents a valuable opportunity. Use this as an inflection point to reassess and revitalize your brand strategy. This is the perfect moment to create a powerful brand blueprint that ensures your brand not only survives but thrives in this new environment. Steps to Drive Growth and Success Evaluating your brand’s current market position, strengthening your brand strategy, and optimizing your product line are essential steps. Leverage market insights and enhance consumer engagement through targeted marketing efforts both online and offline. Streamlining your product offerings and focusing on the most impactful SKUs will help your brand stand out amidst increasing competition. The changes in Pennsylvania's beverage market are a sign of broader industry trends. The competition is only going to get fiercer, and brands that fail to adapt will struggle to keep up. Use this moment to create a robust brand strategy and market blueprint that will drive your brand’s growth and success in the future. Don’t wait for the market to push you out. Embrace this change and turn it into an opportunity for your brand to shine. By scheduling a free introductory call, we can help you develop a robust strategy that addresses the current challenges in consumer engagement, shelf presence, and competitive differentiation. Together, we’ll create a targeted plan to optimize your product line, strengthen your brand identity, and drive growth in this increasingly competitive market. Click the link below to get started and ensure your brand stands out. #BeverageIndustry #BrandStrategy #MarketTrends #ConsumerEngagement #RTDCocktails #ProductDevelopment #BusinessGrowth https://lnkd.in/e8TVrvvT