Nicole Light’s Post

The power of #privatelabel continues! Valued at over $2 trillion, the Consumer Packaged Goods (CPG) sector is one of the largest in the US economy. A recent report shows that amid high inflation, CPG consumers have increasingly shifted to private brands. Private brand dollar sales increased 6% and unit sales increased 0.9%. Private label sales were higher across food and beverage (6.7%) compared to nonedible (5.1%). At Signature Sauces, private labeling is just some of what we do. Visit us at www.signaturesauces.com https://lnkd.in/e9biiYqW
. . . #privatelabel #chef #food #menudevelopment #delicious #foodindustry #foodmanufacturing #copacking #sauces #sauce #testing #seasonings #foodservice #flavor #flavortrends #foodscience #innovation

What's a ShelfHappy® brand? In our opinion, it's a brand that's been through a fairly rigorous self-diagnosis, sharpening of its key assets and brand codes. 'The shelf' isn't just a brick destination anymore, shelf also means the digital shelf, and the one held in our minds. ShelfHappy® by Family (and friends) is what we do, day in, day out, to help our clients succeed in the FMCG marketplace. We can help define your insights, big ideas, brand personality, key visual assets, your messages and the world beyond the pack. #shelfhappy #healthyandhappybrands #fmcgbranding #bestpracticebranding alex durbridge Cafédirect Plc Purity Soft Drinks Varofoods Companyofanimals Mornflake Mighty Oats Veg of Lund U.K.

Consumer perception of retail private brands is growing in a positive direction according to the 2024 Power of Private Brands report from FMI- The Food Industry Association Key consumer insights from the report include: -Openness to trying new products. -Top categories in which consumers will purchase private brands this next year: paper products, refrigerated dairy, frozen, breads, milk and dairy substitutes, salty snacks, baking, condiments and canned and packaged foods. -55% of respondents said they have bought more of private brands in the past year, compared to 28% who said they purchased more national brands. -Shoppers responding described private brands as "good," "great," "quality," "value." -Increase in brand loyalty to stores noted in over half of shopper respondents Consumer Science helps retail customers bring quality to private brand items that drive programs and set them apart for a unique competitive advantage. https://lnkd.in/gxHEekiN

𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗖𝗿𝗮𝘃𝗲 𝗠𝗮𝘀𝗵𝘂𝗽𝘀! 🗞 - - Food brand mashups are cool, when they make sense. The key to me is that each is a recognized brand and the combo makes sense to the average palate. 😋 𝘾𝙝𝙞𝙘𝙠𝙚𝙣 & 𝙈𝙞𝙡𝙠 𝙞𝙨 𝙖 𝙩𝙮𝙥𝙚 𝙤𝙛 𝙈𝙖𝙨𝙝𝙪𝙥 𝙩𝙤𝙤: 𝙝𝙩𝙩𝙥𝙨://𝙙𝙧𝙞𝙣𝙠𝙘𝙝𝙞𝙡𝙠.𝙘𝙤𝙢 😂 #FoodIndustry #ConsumerGoods #CPGMarketing #FoodAndBeverage #BrandStrategy #MarketingTactics #SupplyChainManagement #CPGInnovation #CPGfounder #CPGBeverages #BeverageIndustry #ConsumerGoods #RefreshingDrinks #BeverageTrends #DrinkInnovation #BeverageMarketing #CPG

It's always exciting to have the opportunity to support a truly differentiated brand in a saturated category. When we were approached by California based Jimmy Ash, we immediately recognized a product with this clear point of distinction and a compelling WHY behind what it clearly stood for, and a true reason to believe. Go Free™ represents a unique game changing addition to the Salty Snack world - and beyond. Jimmy Ash has developed a proprietary process, which we coined 'Pure Crisp Technology™', that eliminates 70% of the fat without sacrificing any of the crunch or taste. As they began on a path of expanded distribution into new markets and retailers, we were asked to help in the repositioning, and a new package refresh to bring align with an ever evolving consumer. The challenge was to tell the benefit story crisply WHILE creating a bolder personality required within this segment. Today, the benefits are much clearer, the product stands out better at shelf and has an identity befitting a true CPG stand out. Illustratration: Ben Garvie Design: Erin Killinger #healthysnacking , #healthysnack, #neverdeepfried, #nothingartificial, #lessfat, #healthyeating, #healthylifestyle, #snacktime, #packagedesign, #cpgbrands

It's always exciting to have the opportunity to support a truly differentiated brand in a saturated category. When we were approached by California based Jimmy Ash, we immediately recognized a product with this clear point of distinction and a compelling WHY behind what it clearly stood for, and a true reason to believe. Go Free™ represents a unique game changing addition to the Salty Snack world - and beyond. Jimmy Ash has developed a proprietary process, which we coined 'Pure Crisp Technology™', that eliminates 70% of the fat without sacrificing any of the crunch or taste. As they began on a path of expanded distribution into new markets and retailers, we were asked to help in the repositioning, and a new package refresh to bring align with an ever evolving consumer. The challenge was to tell the benefit story crisply WHILE creating a bolder personality required within this segment. Today, the benefits are much clearer, the product stands out better at shelf and has an identity befitting a true CPG stand out. Illustratration: Ben Garvie Design: Erin Killinger #healthysnacking , #healthysnack, #neverdeepfried, #nothingartificial, #lessfat, #healthyeating, #healthylifestyle, #snacktime, #packagedesign, #cpgbrands

Chomps made Numerator’s brands to Watch in 2024 list as one of the top 10 fastest growing brands of 2023! Thanks to everyone at Chomps for an amazing 2023, can't wait for what we have planned for 2024! https://lnkd.in/gNriAvBt Numerator Brands to Watch in 2024 We're looking back at the top brands of 2023. From buzzy beverage brands to private label powerhouses, these are the brands watch in 2024. (Not automatically expanded because 6 MB is too large. You can expand it anyway or open it in a new window.)

So you've got your product nailed... then why isn't it getting the attention it deserves? 🤔   Study shows that the design of alcohol packaging plays a HUGE role in the success of the brand. According to Ipsos, up to 72% of US wine consumers say that their purchase decision is definitely influenced by the wine label design... 72%! 😮   Unless the shopper is already aware of how great your product tastes, what is going to make them chose your brand over any one else's?   This is the sign you have been waiting for to re-think what you can do to make your brand outshine the others on the physical and/or virtual shelve. ✨   If you've read this far, you're on the right track, and we're here to help! Request a sample pack to get started on your journey to get recognised! - https://lnkd.in/eBwakfT4 #premiumspiritsindustry #makeyourbrandstandout #signetbranding

Here is a good example of the difference between a product with a brand (the “before” design) and a branded product (the “after”). Generally sealing, it is more valuable to consumers and businesses if you have have a true “brand”…. And not just a product that happens to have a brand name on it.

As an emerging player in the health-conscious snack sector, Evova Foods brand Todd's Better Snacks needed to distinguish itself from the crowded better-for-you snack category. Solution: 💪 Redesigned packaging featuring unique characters and vibrant product imagery. 🛒 A strategic approach aimed at boosting flavor appeal and shelf visibility. 📈 Outcomes: 🏆 Elevated taste perception from 14% to 45%. 🏆 Skyrocketed shelf impact by 130%. 🏆 Impressive 36% / 9PT increase in purchase intent. Result: 💥 The brand now stands as a prominent option for health-savvy consumers, with clear and distinct market positioning. 👀 Looking to stand out as the go-to product in your industry? Connect with us from the link below to discuss your next brand innovation or renovation. ➡️ https://lnkd.in/eX4NtfJF 📰 Sign up for the SmashReport to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gyX9EXnS 🔔 Want more tips here on LinkedIn? Hit the bell at the top of this page 🔔 #BrandRevamp #PackagingInnovation #BrandDevelopement #CPGIndustry #CPGInnovation