Similarweb’s Post

Fortune recently published Phil W. penned "Fortune 500 companies are eliminating chief marketing offer roles as the position loses C-suite clout". Seems like #cmos are losing credibility as a business driver. In 2020, Kimberly A. Whitler at Forbes published "Why Chief Marketing Officers Should Change Their Title". Whitler interviewed Latané Conant (she/her), who at the time was the CHIEF MARKET OFFICER (not chief marketing officer) at 6sense. Conant stated the title change is right, as it was "time for me to start playing offense and my own-self confidence was holding me back." Conant continued "I didn’t ask for permission to do this, nor did I seek a bunch of opinions. The reality is I will either be a Chief Market Officer or not. One of my favorite Margaret Thatcher quotes is, “Power is like being a lady... if you have to tell people you are, you aren't.” How did Conant build "CMO" credibility and drive enterprise value? Here are her 5 impact beliefs on the role. 1) Drive alignment of the executive team on a strategic plan using Vision, Values, Methods, Obstacles and Measures, “V2MOM,” methodology 2) Bring customer insights to the table so we make insight-driven decisions; it’s shocking to me how many companies don’t have a clear Total addressable market, “TAM,” and Ideal Client Profile, “ICP.” 3) Own the category positioning and blueprint  4) Manage the revenue operating model (Say what? Isnt this a CRO thing?) 5) Own and build cultural initiatives If you believe Korn Ferry, Salesforce and Pavilion research stating #B2B Buyers complete 80%+ of the buying jobs BEFORE engaging a seller, someone in the C-Suite needs to re-write the revenue playbook. (Hint, the CMO is closest to the market, the trends, the buyer personas, and the buying engagement) #ceos should be pressure testing the #gtmstrategy NOW. Is the C-Suite clearly aligned to the market, the modern, digital first buyers, and their buying habits? If not, its the perfect time for the #CMO to take the reigns. Just ask Latane. This is a hard pivot. Lucrum Partners can help.

Unlocking Business Potential with Ecosystem-Led Growth highlights the transformative power of strategic partnerships in the modern business landscape. Bob Moore of Crossbeam shares insights on how collaboration can lead to unparalleled growth and success. Explore how companies can redefine their value propositions by integrating ecosystem thinking into their core strategies. For those looking to innovate and expand, this episode is a must-listen. Learn more at https://buff.ly/3yQddpN @[Neal 🎙 Schaffer](urn:li:person:5p_Ls29hFI)

Takeaways from Pavilion’s GTM Summit

Wanna learn more about Account-based Marketing (ABM) and Account-Based GTM Strategies please join my Newsletter "The Revenue Muse" on Substack. I have been an ABMer for over a decade. I have led teams and built strategic account-based infrastructure leveraging Terminus twice, 6Sense, Bombora, ZoomInfo, and more. While intent technology and ABM platforms are an advantage to accelerating pipeline and shortening sales cycle, they are premature if you don't have the Right Strategy to include: Right Fit, Right Audience, Right Message, and Right Measurement. My articles provide FREE GTM templates and instructions for: - Ideal Customer Profile (ICP) definition and strategy -ABM strategy as part of a holistic Integrated Marketing Strategy -Buyer Journey Mapping to dictate content strategy, advertising, and demand generation strategy -One Revenue team "pod team" collaboration. How it works. What are the roles and responsibilities of each team member? -Best practices for Sales and Marketing collaboration Please share with your network! #gtmstrategy #abm #abx https://lnkd.in/eAq_DKVd

Is your GTM strategy keeping pace or are you risking being left behind? In today’s rapidly evolving market, staying fit isn’t just about speed; it’s about cutting-edge strategy. Join me, along with the great minds from Winning by Design and AudiencePlus (🐶 Jacco van der Kooij and Anthony Kennada), on Feb 14th. We’re diving deep into why companies lose their GTM fit and how to reclaim it with innovative, AI-driven approaches. Don’t let your strategy become outdated. Secure your spot now! https://lnkd.in/gBJJV29q

Account-based marketing is front and center in the latest edition of the CMO Council's Marketing Magnified newsletter. How to manage unpredictability with alacrity is another conversational track with Agile.Coach MD, Anton Skornyavkov. Our White Paper on Shaping the Future of Marketing with CMO Council Europe Advisory Board Member, Helena Mah, defines how challenges for marketers can also be catalysts for growth and lead marketing into a future defined by purpose, collaboration, and success. For more, subscribe now: https://lnkd.in/d88Ts8M6   #CMOCouncil #strategicmarketing #ChiefMarketer #CMO #ABM #accountbasedmarketing #leadgeneration #revenuegrowth #changemanagement #futuremarketing #Trends 

Most of my clients are 50+ and eager to dive into digital marketing. They're ready to learn how to generate leads and grow their business online. But not everyone is open to change. In business, there are two types of people: those who adapt and those who resist. Don’t worry about convincing everyone—focus on connecting with like-minded people who share your vision. Collaborate, upgrade, and grow. 🚀 Ready to take your business to the next level? Let’s connect! #DigitalMarketing #LeadGeneration #BusinessGrowth #Collaboration

🥑 A few weeks ago I had the privilege of attending DevRelCon in NYC. Per usual (and at the risk of ad nauseam), my short talk centered on the tall-but-increasingly-imperative-order of connecting community & DevRel work to business impact, especially through the lens of the go-to-market, or GTM, function. I again printed out the workshop guide I had created for a hands-on community workshop at CMX earlier this year, with an important contextualizing addition: Explicitly defining what we mean by GTM. 👀 TL;DR to earn your download and maybe even you sharing it with a peer: The GTM team, short for the go-to-market team, consists of customer-facing teams who interact with prospects and customers across the stages of a customer’s journey. Simplistically, these stages are: Awareness, Consideration, Decision, and Support. And these customer-facing GTM teams include Sales, Marketing, Success, Ops, and Community and DevRel (which often report to Marketing). This guide walks through key ways each team is measured, how they spend their time on a day-to-day basis, and ideas and opportunities for community and DevRel teams to provide value across each function. While it's not exhaustive, I hope it offers a starting point for deeper conversations about delivering value to your GTM stakeholders, broader organizations, and community members. Questions? Comments? Feedback? Compliments? Challenges? Here for it all (and also open to public discourse in our Uncommon Slack community, of course!) Big shout out to the caliber of speakers, attendees, staff, volunteers, and programs and events Major League Hacking and Hoopy: the developer relations and marketing agency put together 💜 https://lnkd.in/gdjGuZxD

We’re excited to share how Attribution played a pivotal role in Intero Digital helping MyComputerCareer increase leads and slash cost per lead! Join us for a webinar where you’ll hear directly from the CMO about how our tool delivered actionable insights that transformed the company’s marketing strategy. Nov. 14, 2024 | 12 p.m. MDT  Don’t miss it — register now https://hubs.la/Q02T67WD0 #Attribution #MarketingROI #DataDrivenDecisions