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Super exciting announcement!! Netflix House Will Let You Experience Your Favorite Shows, Movies in Real Life. Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set –– and then walking around the corner to compete in the Glass Bridge challenge from Squid Game. After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some Stranger Things merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted. #netflix #streaming #ctv #advertising #streamingadvertising #experientialentertainment

More proof that media is moving from single point experiences you observe (book, show, movie) to multi-point worlds which invite you into the experience.

Is Netflix About to Revolutionize the Movie Theater Experience? Netflix is making waves in the entertainment industry by announcing its first-ever permanent retail and entertainment locations, known as Netflix Houses. But what does this mean for the future of live entertainment and traditional movie theaters? Netflix Houses will be a blend of retail, food, and live theatrics, offering fans a chance to "play, shop, and eat." Imagine trying out a Squid Game obstacle course or attending a Victorian-era ball inspired by Bridgerton! In a world still recovering from the pandemic, there's a growing demand for live, in-person experiences. Netflix has already tapped into this with global tours offering experiences like The Queen's Ball: A Bridgerton Experience, attracting over a million attendees as of early 2022. The move by Netflix signals a shift in how we think about entertainment spaces. It's not just about what's on the big screen anymore; it's about creating immersive worlds that bring audiences deeper into storylines. And it is all about creating experiences, emotions and memories. As Netflix plans to solidify a longer-term strategy around experience-first theater, it's clear that the future of entertainment is evolving. Will Netflix Houses become the new norm, or will traditional movie theaters adapt to offer more than just films? What are your thoughts? Could Netflix Houses redefine live entertainment? How should traditional movie theaters respond? Share your thoughts below! 👇 #experienceeconomy #newera #hospitalityindustry

Who's going to the new Netflix cinema experience? Dubbed "Netflix House," an experiential entertainment venue that will bring some of our most beloved titles to life will open two locations — one slated for King of Prussia Mall outside of Philadelphia, and one at Galleria Dallas in Texas. Building on previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites, Netflix House will go one step further and create an immersive venue to enjoy your favorite Netflix stories and characters beyond the screen year-round. Per Total Retail: This new venture plays right into the growing trend of experiential retail that younger generations of shoppers are looking for, citing a 2023 study from MG2 Design Advisory, which found that while Gen Z is digital first — Gen Z viewers spend three times as much time streaming vs watching cable — and they also expect brands to blend worlds and offer experiences in-person. Netflix to Open Two Entertainment Venues With Shopping, Dining: https://lnkd.in/e_rbYzbG #genZ #cinemaexperiences #netflix

Exciting news from Netflix! They’re launching Netflix House, a unique venue where fans can immerse themselves in their favorite shows through interactive experiences, food, and live events. This move reflects a growing trend of blending digital and physical spaces to create unforgettable experiences. What’s even more exciting (for me at least) is that one is opening up right by my hometown in KOP! You know where you can find me once the doors open to this. None of this is surprising considering the recent explosion in alternative media. Everyone is exploring new ways to interact, tell stories, and learn. I do wonder if the future of tv shoes and movies feature you as the main character - active vs passive viewing. What I do find really interesting about this is Netflix’s desire to do this through permanent physical locations rather than distributing via partnerships (like the Van Gogh experience), a moving pop up, or through the millions of XR headsets (and other devices) on the market. Would you ever go to experience the Netflix House? #media #future #movies #netflix #immersive #xr #3d #story #interactive #tv

From The Ringer: Tubi is, however, growing in popularity. Launched in 2014, it has progressed from a vague slush pile—something akin to the discount DVD bin at Walmart circa 2002—into more of a stimulating, treasure-laden maze for real heads seeking a hit of cinematic surprise that more carefully manicured collections can’t offer. Last year, the company announced that it had about 74 million monthly active users. It has surpassed more costly options like Paramount+ and Peacock and isn’t far behind The Walt Disney Company+. “These #FAST channels are kind of having a moment,” says J.D. Connor, a professor of cinematic arts at the University of Southern California. “Tubi has positioned itself as explicitly the Gen Z version of these [free streamers]. They’re adamant that this is not a kind of play for the cheap old people who just want to watch old shows that they’re familiar with. And their recent rebrand reeks of a #marketing firm that told them, ‘This is the Gen Z appeal.’ ” Tubi appeals to more than just zoomers, though, and there’s significant overlap between its users and those who pay for Netflix, HBO Max Hulu, Peacock, or any of the other formidable paid-subscription #streaming entities. Part of it is certainly how it approximates the foregone experience of combing through an oversized video store, or trawling the depths of cable broadcasting, and finding in that morass of mediocrity a gem of screen history and vision. Some things feel better when you have to work for them It would be wrong to argue that Tubi’s primary appeal is that it has good movies. Instead, its primary appeal is that it has lots of movies, and its budget-minded anti-curation approach to arranging them enhances a sense of odyssey. “When you’ve got the rights to that many titles, it’s not about frictionlessness,” Connor says. “It’s about strangeness and happenstance. You do have to go look for things.” Offerings more pleasurable than fantastic cinema, for many Tubi heads, are the curious misses. Not total failures, per se; not terrible movies—though there are plenty of those on Tubi—but the pictures just a few shades shy of any kind of remembrance. The result is less of a house style and more of an endless churn of cinematic penny stocks. It’s intellectual property arbitrage, an audiovisual flea market of which none of its organizers really understand the breadth and abnormality. The company’s philosophy seems to be that if you build a “video store the size of today,” people will come, and they will sort it out for themselves. What Tubi does ostensibly pay a little more intentionality to is its original programming offerings. Since 2021, it’s released a new movie of its own roughly once per week. Most of them are bad, and obviously so from the titles alone. It’s mostly horror and thriller shlock, junk food for people who just need their screens to produce colors and noise. 

Imagine if Netflix offered a full-blown theater experience in your city. I have been 'waiting it out' all the new movies because they eventually come on Netflix, but from time to time, I do miss the the theater experience. However by combining the convenience of streaming with the immersive experience of traditional movie theaters, Netflix could attract a wider audience and enhance the viewing experience for its subscribers. Here's why I think its a good idea: 👉 Enhanced viewer experience: Offering subscribers the opportunity to enjoy Netflix content on the big screen 👉 Expanded reach: Attract audiences who prefer the communal experience of moviegoing, reaching non traditional Netflix users 👉 Brand presence: Reinforcing its status as a major player in the entertainment industry, increase brand visibility & create a physical presence 👉 Revenue diversification: Ticket sales from theaters would provide an additional revenue stream for Netflix, further diversifying its income sources 👉 Exclusive screenings: Host exclusive screenings of original content, premieres, and special events, generating buzz and excitement among subscribers and the general public (Netflix anyway does this for selected audience) 👉 Promotional opportunities: Showcasing upcoming releases, merchandise, and partnerships with filmmakers and studios 👉 Expansion: Opening theaters in different regions could help penetrate new markets and strengthen its presence, catering to diverse audiences 👉 Creative collaboration: Curate unique theatrical experiences could foster creativity and innovation within the Netflix ecosystem 👉 Data collection: Insights into viewing preferences, audience demographics, and regional trends, which Netflix could use to inform content decisions Keen to know what you think?

A signal for more to come? Breaking this down, I do tend to think this is the start to something bigger. For Sony, this might be a move to create their own in-person, out-of-home engagement platform. With so much content (film, TV, and games), Sony can create a family entertainment center with big screens, PlayStations and more (all while owning their own film distribution platform). Might be a bit of a stretch near term but positioned well long term. Looking at other players in the space, major tech platforms have not been shy about acquiring content. Amazon, Apple, Google, and Netflix know how to leverage content - so what exactly would stop them from owning the entire model, creation to distribution (in this case theatrical). For Amazon, this could be the opportunity to scoop up a wide footprint of theaters, right size the landscape, and retrofit underperformers into distro centers. All speculation! #sony #amazon #movies #media https://lnkd.in/eHvF3VtT

🎬 Netflix to Unveil Massive Entertainment Complexes in 2025! 🎬 Exciting news from Netflix! The streaming giant has announced the launch of its first two Netflix Houses, set to open in 2025 in King of Prussia, PA, and Dallas. These expansive venues, each occupying over 100,000 square feet in former department stores, will offer a unique blend of entertainment, dining, and shopping experiences tied to popular franchises like "Bridgerton," "Stranger Things," and "Squid Game." Key Highlights: 🏙️ Locations: King of Prussia Mall and Galleria Dallas. 🎢 Attractions: Immersive activities and themed environments based on Netflix's hit shows. 🛍️ Amenities: Shopping outlets, eateries, and live experiences. Netflix House aims to bring your favorite stories and characters to life beyond the screen. As part of their evolving marketing strategy, these venues will enhance fan engagement and support the core streaming business. Chief Marketing Officer Marian Lee shared, "At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings. Netflix House represents the next generation of our distinctive offerings." Imagine dancing to an orchestral cover of a Taylor Swift song on a "Bridgerton" set, competing in the Glass Bridge challenge from "Squid Game," savoring food inspired by global Netflix shows, and shopping for exclusive merch from "Stranger Things." With over 50 pop-up experiences in 25 cities, Netflix is ready to elevate the fan experience with these permanent venues. Get ready to dive into the world of your favorite Netflix series like never before! What are your thoughts on Netflix's new move? Does this signal the end for the traditional Cinemark experience, or will cinemas follow in Netflix's footsteps? #NetflixHouse #Entertainment #FanEngagement #ImmersiveExperience #ComingSoon #KingOfPrussia #Dallas #Netflix #StreamingGiant #PopCulture #Bridgerton #StrangerThings #SquidGame #IRLEvents

In 1983, around 90% of the content created in the United States was owned by approximately 50 companies. However, by 2011, this number had decreased to just six companies. It is possible that this number could decrease even further in the near future, as there are rumors suggesting that Apple may be planning to acquire Disney. These media conglomerates control all TV, Radio, Film, Entertainment, etc. They decide what you see and when you see it. They control the market.   The market is diversified, and they each want something different. The news has become a selling point for entertainment via the creation of narrowcasting, the production of news content so that a consumer can only consume the news they "want" to hear.