Sirena del Mar Andras’ Post

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🧜🏼♀️ Crafting powerful sustainability brands so they can make waves. 🌊 CERTIFIED B CORP | Sustainable Branding | Creative Director | B Corp Brand Consultant | Speaker | Tai Chi Resilience Coach

Lavender, as a symbol of transformation? Here, it perfectly encapsulates the story of Brihuega, a town near Madrid that’s blossomed through sustainable innovation. Once on the brink of fading away, this charming town was revitalized by local wheat farmers who courageously switched to lavender cultivation. This sustainable and profitable change not only saved the farmers but also created an entirely new lavender market and tourism industry, breathing new life into the town’s economy. It is now a vibrant tourist destination and contributes to Spain becoming the second-largest lavender oil supplier in the world. It’s a powerful example of the People, Planet, Profit ethos—illustrating how small shifts can lead to significant impacts. Brihuega’s story is a beautiful reminder that with creativity and commitment, we can cultivate thriving communities and a healthier planet. #Sustainability #PeoplePlanetProfit #Innovation #TravelInspiration #Rebranding

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Les Mood

Host & CEO @ GreenTech Network | LinkedIn Top Voice in Technology & Innovation

3mo

I bet it smelled wonderful, Sirena..

Alex Hartan

I make hard-to-explain products easy to showcase, invest in, and buy 🔹 Founder @ Galvanite.io → Web & brand development for scale-ups who make an impact.

3mo

That picture! I can almost smell the lavender Sirena 😁

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Can’t imagine how that smells!

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Lara Wallace, PhD

🌎 Helping climate solutions professionals & advocates speak with unshakable confidence for a stronger impact | Speaker | Communication Coach | Positive Intelligence Coach 🌎

3mo

Sustainable innovation sure can be lovely! What kinds of tourist shops have popped up around the lavender cultivation, Sirena del Mar Andras?

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Anita Barbero

EX Disney/ ESPN Wellness Lead. Founder and CEO of Renew Your Health, LLC and The Gift Corporation, Non Profit, 501C3

3mo

Definitely a symbol of a true transformation and sustainability. Good for them for their commitment to preservation in such a beautiful way for everyone to enjoy and thrive! You look stunning! Just like you belong in that lavender oasis Sirena del Mar Andras. Thank you for sharing all the goodness that can and does happen on our planet!

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Susan Howell

The MoneyMaestra- Helping people strengthen their relationship with money and get on the path to Financial Freedom.

3mo

Sirena del Mar Andras I love this! This is how we make positive change in the world. The photo of you in the lavender field is stunning! Thank you for sharing this- such a wonderful example of People, Planet, and Profit.

Sheryl Cattell, PCC, MCLC, MBA (LION)

I empower people to change their lives so they can be the best version of themselves. Master Certified Life Coach | LinkedIn Trainer | Speaker/Author. Get my new book: bit.ly/cattellbook

3mo

What a beautiful and inspiring story, Sirena del Mar Andras! Brihuega's transformation through sustainable innovation is a testament to the power of creativity and commitment. It's amazing to see how the People, Planet, Profit ethos can bring such vibrant change. Thank you for sharing this!

Debs Lewis

Helping discouraged sustainable fashion entrepreneurs, through coaching, grow a thriving fashion business with confidence l Sustainable Fashion Founders Accelerator Group Program £810 l Starts 4th Nov.

3mo

It's such a gorgeous colour Sirena del Mar Andras . Love the story.

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Otmara Diaz-Cooper (LION)

I help B2B firms unleash the power of HubSpot to achieve growth at scale | Owner at Diaz & Cooper | Side Hustle: I make free content showing how I do it ⬇️

3mo

Gorgeous shot! Must have smelled heavenly! Brihuega is now officially on my visit list for Spain.

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