🧜🏼♀️ Crafting powerful sustainability brands so they can make waves. 🌊 CERTIFIED B CORP | Sustainable Branding | Creative Director | B Corp Brand Consultant | Speaker | Tai Chi Resilience Coach
Lavender, as a symbol of transformation? Here, it perfectly encapsulates the story of Brihuega, a town near Madrid that’s blossomed through sustainable innovation. Once on the brink of fading away, this charming town was revitalized by local wheat farmers who courageously switched to lavender cultivation. This sustainable and profitable change not only saved the farmers but also created an entirely new lavender market and tourism industry, breathing new life into the town’s economy. It is now a vibrant tourist destination and contributes to Spain becoming the second-largest lavender oil supplier in the world. It’s a powerful example of the People, Planet, Profit ethos—illustrating how small shifts can lead to significant impacts. Brihuega’s story is a beautiful reminder that with creativity and commitment, we can cultivate thriving communities and a healthier planet. #Sustainability #PeoplePlanetProfit #Innovation #TravelInspiration #Rebranding
That picture! I can almost smell the lavender Sirena 😁
Can’t imagine how that smells!
Sustainable innovation sure can be lovely! What kinds of tourist shops have popped up around the lavender cultivation, Sirena del Mar Andras?
Definitely a symbol of a true transformation and sustainability. Good for them for their commitment to preservation in such a beautiful way for everyone to enjoy and thrive! You look stunning! Just like you belong in that lavender oasis Sirena del Mar Andras. Thank you for sharing all the goodness that can and does happen on our planet!
Sirena del Mar Andras I love this! This is how we make positive change in the world. The photo of you in the lavender field is stunning! Thank you for sharing this- such a wonderful example of People, Planet, and Profit.
What a beautiful and inspiring story, Sirena del Mar Andras! Brihuega's transformation through sustainable innovation is a testament to the power of creativity and commitment. It's amazing to see how the People, Planet, Profit ethos can bring such vibrant change. Thank you for sharing this!
It's such a gorgeous colour Sirena del Mar Andras . Love the story.
Gorgeous shot! Must have smelled heavenly! Brihuega is now officially on my visit list for Spain.
Host & CEO @ GreenTech Network | LinkedIn Top Voice in Technology & Innovation
3moI bet it smelled wonderful, Sirena..