Siren: a women in sport collective’s Post

In our #SirenSport 'Fast Five' we catch up with women and non-binary people in sports media and ask them about their work, career highlights and advice for emerging sports media content creators. Check out our latest feature with sports journalist Tara Murray 📝 #SportsMedia #WomenInSport #WomenInMedia #SportsBroadcasting

ICYMI: We recently published a ground-breaking research report on Women's Sports Betting in collaboration with Women's Sports Group and YouGov. The report consists of 10+ findings and recommendations that can help major stakeholders like operators, broadcasters, and media houses understand the behaviours and motivations of fans who follow and bet on women's sport, and capitalise on the growth potential betting on women's sports presents. To read the full report, click on the link below 👇

ICYMI in The GIST's women's sports biz newsletter this morning, a new study from Wasserman's The Collective found that women's sports coverage *now* comprises an estimated 15% (!!!) of sports media coverage, a significant increase from the 4% in past years. 👏 Notably, this growth has been largely driven by streaming and social media, and not just traditional sports media channels. The proliferation of digital media and the democratization of social media and technology has without a doubt changed the game for women's sports, allowing athletes to be in control of their own narrative, and for companies like The GIST, Just Women's Sports, and TOGETHXR — all founded within the last five years — to celebrate and cover women's sports stories in the same way that we do men's. Really proud of our entire team at The GIST for being part of improving this statistic and for building a successful business around providing equal coverage to men's and women's sports. Only up from here! 🚀 Read the report: https://lnkd.in/ew4bqdNH Subscribe to our women's sports biz newsletter: https://lnkd.in/exDsAjbR

Historically, access to Women’s sports broadcasts has been limited, leading to low viewership and overall awareness of matches, teams and players. But 2023 saw record viewership figures and broadcasters meeting the demand. Across the globe, women’s sports leagues and teams surged and are set to continue smashing records. The Women in Sports report from our sister company, Endeavor Analytics, breaks down the media deals that changed the game and crucially, how partners can capitalize on the movement to unlock long-term value. Read the full report here: https://bit.ly/495c5dT #womeninsport

🔎 𝐍𝐞𝐰 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: bettors want more opportunities to bet on women's sport. The new study, commissioned by Women's Sports Group and Stats Perform, aims to help sports media, sponsors and sportsbooks understand opportunities of women's sports and women bettors. Check out the findings below. ⬇️

After 30 years of researching the intersections of women’s sports, media, and culture, here’s my take on how to make sense of the growing ratings, viewership, attendance for women’s sports. The answer may surprise you.

WION, a leading international news channel, has redefined sports journalism with its extensive coverage of the Paris Olympics 2024. The channel has captivated audiences with in-depth stories of athletic triumph, resilience, and historic achievements, solidifying its role as a trusted voice in global sports reporting.... Read More At:- https://lnkd.in/g69hXn9P WION (World Is One News) #newschannel #sportsjournalism #ParisOlympics2024 #channel #stories #GlobalSports #news #NewsUpdate #newsfeed #dailynews #IBWNews

2.4 million viewers watched the record-breaking WNBA (Women's National Basketball Association), marking a 307% increase from the previous year. The week before, the NCAA Women's Basketball final drew 18.7 million viewers, establishing a new record as the most-watched women's basketball game and the second-highest basketball viewership after the Men's NCAA Final in 2019. Mediaprobe analyzed the game and found that the 2024 Women's NCAA Final had an Emotional Impact Score (EIS) of 613. The game attracted a large audience and kept viewers engaged. It exceeded Mediaprobe's US TV sports broadcasts benchmark by 20% and outperformed all basketball telecasts, including professional games, by 24%. The Women's NCAA Basketball Final isn't the only event showcasing the growing popularity of women's sports. The FIFA Women's World Cup broke viewership records last year in the US, Portugal, and the UK, highlighting a trend seen across various sports and markets: women's sports are engaging viewers! Broadcasters are increasing live coverage of women's sports, leading to higher viewership and engagement. Athletes are benefiting from this trend, with a 22% year-over-year growth in sponsorships in 2023. This shift reflects the growing popularity of women's sports and changes in the sports industry, emphasizing the positive impact of promoting and supporting female athletes. As the Summer Olympics approach, brands and broadcasters need to focus on women's emotional connection to sports to pinpoint potential sponsorship opportunities. Recognizing the strong bond female audiences have with sports will help organizations create effective marketing strategies that boost their brand and enhance the exposure of women's sports.

How Gangwon 2024 is preparing the next generation of sports reporters for Paris 2024 and beyond

Breaking news in breaking sports. Greenfly and Yahoo Sports!