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#CrossPromotion in Action I first discovered Saint-Louis crystal while browsing through the #VIC edition sent by LVMH-owned 24S. Such e-mail updates are sent on a regular basis and showcase items and brands not available for online ordering on their website. I was impressed by #SaintLouis's creations, so a further research into its story and offerings was made. I've neved heard of the brand before and was surprised to learn it is owned by Hermès (and this is where I have the example of cross-promotion within one #luxury group in my previous article). The story doesn't end there. Always seeking to expand the offerings at 2Jour Concierge, I reached out to Saint-Louis directly, and it is currently available for private orders ( funny how 2Jour Concierge expanded into private orders, which were not planned at the beginning. I will definitely share the story of flexibility and adaptation to the market in further updates) x #lvmh #24s #hermes #luxuryfashion #marketing

Unleashing the power of a distinctive fusion of tradition and innovation is crucial to elevate your brand and achieve unparalleled success. Explore how leading brands reimagine Lunar New Year, blending time-honored elements with groundbreaking creativity. Read the insightful article by Marco Passoni below: #travelretail #collaboration #creativity #chinesenewyear

The first big buyout in Beauty is already upon us! Showing that the industry is still booming from the incredible deals we saw at the end of 2023! Is invest or a sale in your business strategy in the next 5 years? Let’s jump on a call to get your destination strategy on a roll to make this happen #altitude #beauty #buyouts #strategy #investors #investments

New Year marks a new important acquisition in Luxury Beauty: L’OCCITANE Group buying the Italian Dr. Vranjes Firenze from Bluegem Capital Partners. What makes this deal interesting, despite the financials of course: - first move of L'Occitane Group in high end #fragrance, entering thus a new big territory complementary to its portfolio, with still a steady growth potential - Dr. Vranjes is a leader in Luxury #homefragrance, a relatively small category which has grown a lot in the last years, driven by consumers post-Covid desire of making their homes more and more enjoyable. Under L'Occitane umbrella, Dr. Vranjes can further expand in white spaces and become an undisputed driver of this category, also leveraging the trend of fragrances for #wellbeing and mood enhancement. - in the mid-long term, the big opportunity to make it a power brand is in #personalfragrance and #bodycare, where Dr. Vranjes has recently launched its collections and still has to demonstrate its right to win in these categories, which have the biggest dimensions and consequently a big competition to captivate a very sophisticated consumer. Surely the potential is there with a #madeinitaly brand created in Firenze, a city which is synonymous for art of creating fragrances and artisanal excellence. #drvranjes #italianexcellence #mergersandacquisitions

💰 𝐇𝐨𝐰 𝐇𝐞𝐫𝐦è𝐬 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐞𝐬 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐢𝐧 𝐋𝐮𝐱𝐮𝐫𝐲 Just last week, Hermès hosted its traditional bi-annual sale, a practice defying the usual norms of Luxury Retail. The trick? This sale always takes place, not in their stores, but at Paris's Palais des Congrès exclusively (a venue known for hosting major events and exhibitions). Pre-COVID? Open to anyone brave enough to face the queue. Post-COVID? Invitation-only. And being invited has become a status symbol in itself. How to score an invite? Unclear, although being in their CRM is a good start. Discounts go up to 50%, and it’s a game of quick picks and limited stock. Dreaming of a Birkin? You won’t find it here. But savvy shoppers often find hidden treasures like the coveted Oran sandals. Beware of quotas though… By turning what could be a typical stock clearance into a high-profile event, Hermès offers a masterclass in Luxury branding. And rewrites the rules (once again). #luxuryindustry #luxuryretail

Beauty It is a multifaceted jewel, shimmering in art, excellence, nature, and craftsmanship. It’s a cornerstone of a fulfilling life, a pursuit that extends beyond mere aesthetics to embrace profound understanding and transformative impact. In the confluence of art and luxury, we find the essence of true refinement. Luxury is not simply a product but an experience—one where artistry meets precision, where every detail is meticulously crafted to resonate with timeless sophistication. This delicate interplay transforms objects into masterpieces, making luxury not just an indulgence, but a celebration of human creativity and excellence. I recently had the privilege of immersing myself in the foundational principles of the luxury industry through the Inside LVMH certificate program. This enriching 8-week journey allowed me to gain a comprehensive understanding of the luxury sector and the LVMH Group, a global leader in this field. The course featured five insightful modules: - LVMH & the Luxury Industry - Luxury and Society - Creation and Branding - Retail and Customer Experience - Operations and Supply Chain. This transformative experience provided me with invaluable insights into LVMH's exceptional craftsmanship and strategic methodologies for sustaining excellence within the luxury sector. From exploring heritage-based marketing techniques to integrating digital technologies seamlessly into retail, the program captured the essence of modern luxury and its dynamic presence in the global market. #LVMH #InsideLVMH ---

Luxury is finally on the awards docket at the likes of Cannes Lions and D&AD. I had the pleasure of speaking with the first Luxury & Lifestyle Cannes Lions jury president Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice. He shared a bit about why Loewe bagged the Grand Prix ('Loewe is probably one of the luxury brands now that is performing the best, in an environment that is more challenging than it was even last year. So it was a way to celebrate that great way of thinking and celebrate amazing results'), and how important it is for luxury brands to think long-term, rather than hopping on trends – ‘Culture is a different thing. It’s deeper and so it’s harder. But because it’s deeper, it lasts longer. And luxury brands, their aim is to last a long time, to connect with people deeply and to last a long time.’ Read the full interview here: https://lnkd.in/exrT767R

Think pink. We are in a period where even slightly more traditional brands are launching initiatives like pop-up stores, but not only that. The level of creativity that reinterprets these temporary shops is truly high; branding takes the lead, and the overall visibility of the company gains ground on all channels. Just this year, I have personally seen at least 10 of these projects, and I assure you they are highly engaging. Celebrating this festive season with a new collaboration, Maison Valentino has decided to partner with the luxurious department store Harrods. The brand has a certain familiarity with collaborations with the Knightsbridge retailer thanks to a long-standing relationship. The company's iconic store and Harrods' nine-meter-tall Christmas tree will be adorned with Valentino pink ornaments and decorations. Splendid collateral branding initiatives are also in support during this period. # 221 RETAIL, China 👇 More contents on our website, the link to the featured news is in the first comment below. If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. ALESSANDRO BERETTA, Lenka Krovackova, Annalisa Silingardi, Veronica Giovannone, Daniela Raganato, Valentino More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Luxury Linens Luxury Brands , RICHARD GERGIS