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Dive into the future of SEO! OpenAI's GPT-4 and Google's BERT are shaking up the game, making SEO more dynamic and exciting than ever. Curious about the AI-powered SEO revolution in 2024? This ultimate guide spills the beans! Read the full blog here: https://lnkd.in/gTZWuysj #EZRankings #FutureOfSEO #AIenabled #MarketingStrategy #digitalmarketing #SEOexpert #SearchEngineOptimization

The Ultimate SEO Iceberg Which level are you? Level 1 ↳ On-page ↳ Keywords ↳ Local SEO ↳ Fixing 404s ↳ Hx headers ↳ Guest posting ↳ Traffic analysis Level 2 ↳ Long tail ↳ Reporting ↳ Rich snippets ↳ Content briefs ↳ Technical SEO ↳ Structured data ↳ Robots.txt directives Level 3 ↳ User intent ↳ XML sitemaps ↳ Backlink audits ↳ Indexing strategy ↳ Competitor analysis ↳ Mobile optimization Level 4 ↳ Link building ↳ URL structure ↳ Internal linking ↳ Canonicalization ↳ Crawling strategy ↳ Duplicate content Level 5 ↳ Voice search ↳ Topic clusters ↳ Web performance ↳ Content strategies ↳ TOFU/MOFU/BOFU ↳ Core update recovery Level 6 ↳ Crawl depth ↳ International SEO ↳ Website migration ↳ Server log analysis ↳ Information architecture Level 7 ↳ Digital PR ↳ SSR vs CSR ↳ Brand signals ↳ JavaScript SEO ↳ Featured snippet optimization Level 8 ↳ Pagerank ↳ Rankbrain ↳ Penalty recovery ↳ Redirect management Level 9 ↳ Automation ↳ User signals ↳ NLP optimization ↳ Programmatic SEO ↳ Entity oriented search Level 10 ↳ Semantic SEO ↳ Authority signals ↳ Content freshness ↳ Batch optimized rendering Level 11 ↳ Topical maps ↳ Topical coverage ↳ Topical authority ↳ Searcher task accomplishment Level 12 ↳ Content relevance ↳ Represented queries ↳ Content configuration ↳ Representative queries Level 13 ↳ Historical data ↳ Knowledge graph ↳ Semantic distance ↳ Contextual coverage Level 14 ↳ Query processing ↳ Semantic similarity ↳ Content momentum ↳ Content responsiveness Level 15 ↳ Central entity ↳ Source context ↳ Macrosemantics ↳ Supplementary content Level 16 ↳ Contextual bridge ↳ Sequence modelling ↳ Contextual hierarchy ↳ Contextual relevance ↳ Microsemantic optimization Level 17 ↳ Custom LLMs ↳ Contextual flow ↳ Contextual border ↳ Information retrieval Level 18 ↳ Quality nodes ↳ Cost of retrieval ↳ Latent Dirichlet Allocation Huge shoutout to Koray Tugberk GUBUR who introduced me to the majority of the bottom half of this iceberg P.S. REPOST ♻️ if you learned something new about SEO P.P.S. Do you need help with SEO? Book a 1:1 SEO Accelerator Hour (Link in Bio) 🙌

A tweet published by Jake Ward sent SEO industry in total commotion… 🤯 Jake said: “We stole 3.6M total traffic from a competitor!”  Then he unpacked the entire strategy in his thread… Yeah, you guessed it right - the SEO heist was performed through use of AI! Jake and his team took entire sitemap (list of site pages) of their top competitors. Then their plugged this list of 1,800 urls into AI content writing platform… The platform integrates directly with Wordpress and they launched them! This post I’m publishing is with two thoughts: ➡ Lot’s of prominent SEO’s went into major criticism mode! Calling out Jake saying that strategy is unethical and basically black hat… Even more - that this won’t last and Google will eventually penalize the site! I get it, the strategy is aggressive… Now, is it blackhat? Is it unethical? ➡ Don’t we will use ahrefs and analyze our competitors daily? Isn’t business a war without bullets? Huge companies buy other companies just to take them out of business (khem, khem… Skype) Massive websites acquire and merge sites into theirs! Where is the issue with this? Even Emmett Shear (1-Day CEO of OpenAI) chimed in on the heist… “The real villain here is Google.Google found one of the very best business models of all time, skimming all the surplus profit off of the entire free open internet. This is the natural end state of that process.” Alright, enough with the rant… SEO is competitive and people will always push the boundaries! Can’t question this innovation and scale is on a new level and I personally applaud it! Where do you stand? What AI SEO tests you have been running? Is Jake’s site going to stand the eye of Google? Curious to hear everyone’s thoughts here what you think! Link to the original Tweet in comments.

Interesting info, worth a glance. According to the data, the most frequently linked websites in AI overviews were: YouTube.com (1,346 links) LinkedIn.com (1,091 links) Healthline.com (1,091 links) And.. in the article this piqued my interest... for external links in SEO content: "Diversify your sources. Mix in .edu and .gov backlinks where relevant."

🚀 BIG SEO UPDATE - Google Algorithm Update! Today, Google announced the March 2024 core update, with the goal of refining the quality of Search results. → The primary aim is to prioritize content that genuinely serves users' needs over content designed solely to attract clicks. Google is focusing on showcasing more valuable and insightful content that users find genuinely helpful. Unlike previous core updates, the March 2024 update is more complex, involving changes across multiple core systems. In other words, this will probably be a big update! ✅ If you’ve been crafting great content meant for people ← You are already aligned with the update's objectives. ❌ But if you have been churning AI 💩 content ← You are about the learn the valuable lesson As if that is not enough… Google is also rolling out new spam policies to address practices that undermine the quality of search results. These policies target: ● expired domain abuse  ● scaled content abuse  ● site reputation abuse My comment 👇 👇 Yes, SERPs have been spammed a lot lately and we have seen some lower-quality results ranking high. But after 17 years in the SEO space, I can tell you this is a “movie” that I have seen many times. So I knew, Google was working on a solution. Yes, you can spam your way onto SERPs, but it’s a short-term approach. 📕 The lesson? Even if you might sneak into top results at the moment by manipulating the algorithm. It’s better to optimize not where Google is now but where Google is headed. This is why I always say, take SEO into account but obsess over the quality of your content!

Technical SEO can get so complex that I sometimes use counter-examples. Google’s SGE, Search Generative Experience, is changing SEO in many ways. Some companies want to be visible in SGE answers, others want nothing to do with it. 📌 Suppose you wanted to disallow crawling by Google’s SGE crawler to ensure your content would NOT appear in their AI summaries. The trick would be to disallow only Google’s AI crawler used for SGE and NOT the Googlebot family used for organic search because you would NOT want to disappear from Google's SERPs! The first question to ask ourselves is: what is powering Google’s SGE? The answer appears to be Gemini, Google's multimodal Large Language Model. Next question: what crawler does Google Gemini use? Well, there are Google’s common crawlers, mostly the Googlebot family. And then there’s the new family friend: an independent crawler with the User-Agent "Google-Extended". → 𝗧𝗼 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗮𝗰𝗰𝗲𝘀𝘀𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝘀𝗲𝗻𝗱 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲-𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱! The great news? ➟ 𝗚𝗼𝗼𝗴𝗹𝗲-𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗮𝗻𝗱𝗮𝗹𝗼𝗻𝗲 𝗰𝗿𝗮𝘄𝗹𝗲𝗿 𝘁𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗡𝗢𝗧 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲’𝘀 𝗶𝗻𝗱𝗲𝘅𝗶𝗻𝗴 𝗼𝗿 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗦𝗘𝗥𝗣𝘀! It seems we found what we were looking for, right? It should now be as simple as NOT allowing Google-Extended to crawl our website using a robots.txt text file (Robots Exclusion Protocol): 𝗨𝘀𝗲𝗿-𝗔𝗴𝗲𝗻𝘁: 𝗚𝗼𝗼𝗴𝗹𝗲𝗯𝗼𝘁 𝗔𝗹𝗹𝗼𝘄: / 𝗨𝘀𝗲𝗿-𝗔𝗴𝗲𝗻𝘁: 𝗚𝗼𝗼𝗴𝗹𝗲-𝗘𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗗𝗶𝘀𝗮𝗹𝗹𝗼𝘄: / It all makes sense because we know that Google-Extended is the crawler for Gemini (+ Vertex AI APIs) and it appears obvious that Google’s SGE is powered by Gemini. We used logic to reach our technical SEO conclusion. We are smart and we should be proud of ourselves. Except this isn’t how things work at all! Why? Because SGE is now a "normal" search feature: it is an integral part of Google Search. You are 100% wrong if you think blocking Google-Extended from crawling your website will stop Google from using your content for its SGE AI-generated answers! 𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗼𝗽𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗢𝗘𝗦 𝗡𝗢𝗧 𝗮𝗽𝗽𝗲𝗮𝗿 𝗶𝗻 𝗦𝗚𝗘 𝘀𝘂𝗺𝗺𝗮𝗿𝗶𝗲𝘀 𝗶𝘀 𝘁𝗼 𝗯𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗚𝗼𝗼𝗴𝗹𝗲𝗯𝗼𝘁 𝗳𝗮𝗺𝗶𝗹𝘆. 𝗧𝗵𝗶𝘀 𝘄𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗹𝗲𝗮𝘃𝗲𝘀 𝘆𝗼𝘂 𝗻𝗼 𝗰𝗵𝗼𝗶𝗰𝗲. 𝗪𝗵𝗮𝘁 𝗮 𝘀𝗵𝗮𝗺𝗲! #seo #smm #SEM #Digitalmarketing #technicalseo #indexing #crawler

The Ultimate SEO Iceberg Which level are you? Level 1 ↳ On-page ↳ Keywords ↳ Local SEO ↳ Fixing 404s ↳ Hx headers ↳ Guest posting ↳ Traffic analysis Level 2 ↳ Long tail ↳ Reporting ↳ Rich snippets ↳ Content briefs ↳ Technical SEO ↳ Structured data ↳ Robots.txt directives Level 3 ↳ User intent ↳ XML sitemaps ↳ Backlink audits ↳ Indexing strategy ↳ Competitor analysis ↳ Mobile optimization Level 4 ↳ Link building ↳ URL structure ↳ Internal linking ↳ Canonicalization ↳ Crawling strategy ↳ Duplicate content . . . Note - check the reposted post for more…. Huge shoutout to Koray Tugberk GUBUR who introduced me to the majority of the bottom half of this iceberg P.S. REPOST ♻️ if you learned something new about SEO . Thanks Patryk Wawok.

I am always happy to see our contribution to SEO Terminology become more popular. Koray's Framework is positioned at the deepest level for the most advanced SEO techniques in this SEO beginner to advanced level spectrum. Many thanks to Patryk Wawok for his generous citation. #seo via Holistic SEO & Digital

Everyone’s heard of SEO, but what about GEO? GEO (Generative Engine Optimization) focuses on optimizing content for AI-driven search engines, ensuring that the content is better suited to be scanned by language learning models (LLMs) and used as a source in generative AI responses. Schema markup is a crucial tool for marketers and marketing technologists to enhance their website’s visibility, both for traditional SEO as well as emerging GEO practices. By applying structured data to web pages, schema markup helps traditional search engine visibility but also enhances the content's prominence in AI-generated outputs, further expanding its reach and impact. **Key Takeaways** * Schema markup is not a direct ranking factor but enhances search visibility through rich snippets. * JSON-LD is the preferred format for structured data, making it easy to integrate and maintain. * Entity linking can improve SEO by disambiguating entities and increasing relevance in search queries. **Putting it into Practice** In the shift from SEO to GEO, schema markup plays a vital role in helping search engines understand the nuances of content. By correctly applying schema, marketers can ensure that their websites are optimized for both human users and AI algorithms. This is particularly important for large websites with lots of pages, as schema helps search engines save resources and interpret content correctly. One effective way to implement schema is by using JSON-LD, which allows for easy integration and maintenance of structured data. This format is preferred by Google and other search engines, making it a crucial tool for marketers. Additionally, entity linking can significantly improve SEO outcomes by clarifying entities with multiple meanings and increasing relevance in search queries. **Your Turn** What questions do you have about schema markup and its impact on SEO? Have you experienced successes or struggles in implementing schema on your website? Share your thoughts and experiences in the comments below.

From bots to brilliance: How AI is redefining SEO for 2024 - BrandEquity: 1. Decoding the Black Box: Understanding User Intent with AI · 2. Content Creation on Steroids: AI-Powered Writing Assistance · 3. Technical SEO ...