Patryk Wawok’s Post

The Ultimate SEO Iceberg Which level are you? Level 1 ↳ On-page ↳ Keywords ↳ Local SEO ↳ Fixing 404s ↳ Hx headers ↳ Guest posting ↳ Traffic analysis Level 2 ↳ Long tail ↳ Reporting ↳ Rich snippets ↳ Content briefs ↳ Technical SEO ↳ Structured data ↳ Robots.txt directives Level 3 ↳ User intent ↳ XML sitemaps ↳ Backlink audits ↳ Indexing strategy ↳ Competitor analysis ↳ Mobile optimization Level 4 ↳ Link building ↳ URL structure ↳ Internal linking ↳ Canonicalization ↳ Crawling strategy ↳ Duplicate content . . . Note - check the reposted post for more…. Huge shoutout to Koray Tugberk GUBUR who introduced me to the majority of the bottom half of this iceberg P.S. REPOST ♻️ if you learned something new about SEO . Thanks Patryk Wawok.

I am always happy to see our contribution to SEO Terminology become more popular. Koray's Framework is positioned at the deepest level for the most advanced SEO techniques in this SEO beginner to advanced level spectrum. Many thanks to Patryk Wawok for his generous citation. #seo via Holistic SEO & Digital

The Ultimate SEO Iceberg Which level are you? Level 1 ↳ On-page ↳ Keywords ↳ Local SEO ↳ Fixing 404s ↳ Hx headers ↳ Guest posting ↳ Traffic analysis Level 2 ↳ Long tail ↳ Reporting ↳ Rich snippets ↳ Content briefs ↳ Technical SEO ↳ Structured data ↳ Robots.txt directives Level 3 ↳ User intent ↳ XML sitemaps ↳ Backlink audits ↳ Indexing strategy ↳ Competitor analysis ↳ Mobile optimization Level 4 ↳ Link building ↳ URL structure ↳ Internal linking ↳ Canonicalization ↳ Crawling strategy ↳ Duplicate content Level 5 ↳ Voice search ↳ Topic clusters ↳ Web performance ↳ Content strategies ↳ TOFU/MOFU/BOFU ↳ Core update recovery Level 6 ↳ Crawl depth ↳ International SEO ↳ Website migration ↳ Server log analysis ↳ Information architecture Level 7 ↳ Digital PR ↳ SSR vs CSR ↳ Brand signals ↳ JavaScript SEO ↳ Featured snippet optimization Level 8 ↳ Pagerank ↳ Rankbrain ↳ Penalty recovery ↳ Redirect management Level 9 ↳ Automation ↳ User signals ↳ NLP optimization ↳ Programmatic SEO ↳ Entity oriented search Level 10 ↳ Semantic SEO ↳ Authority signals ↳ Content freshness ↳ Batch optimized rendering Level 11 ↳ Topical maps ↳ Topical coverage ↳ Topical authority ↳ Searcher task accomplishment Level 12 ↳ Content relevance ↳ Represented queries ↳ Content configuration ↳ Representative queries Level 13 ↳ Historical data ↳ Knowledge graph ↳ Semantic distance ↳ Contextual coverage Level 14 ↳ Query processing ↳ Semantic similarity ↳ Content momentum ↳ Content responsiveness Level 15 ↳ Central entity ↳ Source context ↳ Macrosemantics ↳ Supplementary content Level 16 ↳ Contextual bridge ↳ Sequence modelling ↳ Contextual hierarchy ↳ Contextual relevance ↳ Microsemantic optimization Level 17 ↳ Custom LLMs ↳ Contextual flow ↳ Contextual border ↳ Information retrieval Level 18 ↳ Quality nodes ↳ Cost of retrieval ↳ Latent Dirichlet Allocation

Cek level kedalaman "Ilmu" yang namanya SEO: Level 1 ↳ On-page ↳ Keywords ↳ Local SEO ↳ Fixing 404s ↳ Hx headers ↳ Guest posting ↳ Traffic analysis Level 2 ↳ Long tail ↳ Reporting ↳ Rich snippets ↳ Content briefs ↳ Technical SEO ↳ Structured data ↳ Robots.txt directives Level 3 ↳ User intent ↳ XML sitemaps ↳ Backlink audits ↳ Indexing strategy ↳ Competitor analysis ↳ Mobile optimization Level 4 ↳ Link building ↳ URL structure ↳ Internal linking ↳ Canonicalization ↳ Crawling strategy ↳ Duplicate content Level 5 ↳ Voice search ↳ Topic clusters ↳ Web performance ↳ Content strategies ↳ TOFU/MOFU/BOFU ↳ Core update recovery Level 6 ↳ Crawl depth ↳ International SEO ↳ Website migration ↳ Server log analysis ↳ Information architecture Level 7 ↳ Digital PR ↳ SSR vs CSR ↳ Brand signals ↳ JavaScript SEO ↳ Featured snippet optimization Level 8 ↳ Pagerank ↳ Rankbrain ↳ Penalty recovery ↳ Redirect management Level 9 ↳ Automation ↳ User signals ↳ NLP optimization ↳ Programmatic SEO ↳ Entity oriented search Level 10 ↳ Semantic SEO ↳ Authority signals ↳ Content freshness ↳ Batch optimized rendering Level 11 ↳ Topical maps ↳ Topical coverage ↳ Topical authority ↳ Searcher task accomplishment Level 12 ↳ Content relevance ↳ Represented queries ↳ Content configuration ↳ Representative queries Level 13 ↳ Historical data ↳ Knowledge graph ↳ Semantic distance ↳ Contextual coverage Level 14 ↳ Query processing ↳ Semantic similarity ↳ Content momentum ↳ Content responsiveness Level 15 ↳ Central entity ↳ Source context ↳ Macrosemantics ↳ Supplementary content Level 16 ↳ Contextual bridge ↳ Sequence modelling ↳ Contextual hierarchy ↳ Contextual relevance ↳ Microsemantic optimization Level 17 ↳ Custom LLMs ↳ Contextual flow ↳ Contextual border ↳ Information retrieval Level 18 ↳ Quality nodes ↳ Cost of retrieval ↳ Latent Dirichlet Allocation Credit: Patryk Wawok and Koray Tugberk Gubur

SEO Results - another client. This is a split SEO strategy - given the niche, it's a case of hitting both eCom and informational searches. Here's what was done: 👉 Initial SEO audit ▹Full site crawl, dump and VLOOKUP against GSC/GA data ▹Techincal infrastructrure and policy audit ▹Rendering & accessibility audit ▹Internal link audit ▹Index performance review ▹Indexing audit / not indexed review ▹Page query insights build ▹Dead/Weak URL segmentation ▹URL Grouping E-E-A-T review ▹URL Grouping Helpful Content Evaluation 👉 Execution and delegation strategy ▹Segmented technical issues by ease of implementation and impact ▹Content cull list generation with pre-cull internal link removal and external link check ▹Content revamp list generation with NLP briefs (Inlinks) ▹Stagnant content internal link review ▹Good / performance URL internal link review ▹Content allocation and scheduling with delivery flow ▹SEO stack set up with annotation tracking ▹Content flow begins with annotation and stack tracking for content uptake ▹Retro-fitting internal links in 👉 Ongoing SEO ▹Index clean up ▹Content deployment and stack tracking (query counting) ▹Caching review and output evaluation ▹E-E-A-T bolstering and testing ▹Set up of Clarity and GA4 events ▹Benchmark scroll depth & interaction times ▹Content information prioritisation adjustments, embedding of media and orientating content for a lower bounce + higher T/O/P ▹Look at bolstering page level trust factors ▹Look at internal and external links ▹Page level social signals and citation ▹External link acquisition ▹Content stagnancy and fatigue management ▹Content culls based on trend demand / value over time ▹Ongoing content strategy split between news / non time sensitive events ▹Bolstering authorship ▹Bolstering wider brand trust signals ▹Traffic generation via Quora, Reddit, Social ▹Template testing (I/A architecture) ▹Behaviour flow analysis and lots more! Initial impact was slow, lots of aged, low value content accured over time, renovation at scale took time. Great results aren't always quick, especially when you've got a sustainability hat on. #seo #seoresults #digitalmarketing

2024 SEO Tip: Embrace the Power of Semantic Search 🔎 As we hurtle towards 2024, it's time to leave behind outdated SEO strategies and welcome the future. The era of keyword stuffing and shallow content is over. In 2024, semantic search will dominate, and mastering it will be the game changer. Semantic search focuses on user intent and contextual meaning, not just exact-match keywords. By understanding the user's true needs and providing valuable content that answers their questions, your website will rise through the ranks. Here's a quick guide on how to leverage semantic search for SEO success in 2024: 1️⃣ Keyword Research 2.0: Dive deeper into user intent by analyzing search queries and related topics. Use tools like Google's People also ask and Related searches to identify patterns and trends. 2️⃣ Content Creation: Create comprehensive, in-depth content that fully addresses user queries. Forget about keyword density; focus on providing value, answering questions, and satisfying user intent. 3️⃣ On-Page Optimization: Utilize schema markup, structured data, and natural language processing to help search engines understand your content's context and relevance. 4️⃣ Voice Search: Prepare for the voice search revolution. Optimize your content for conversational language and long-tail keywords to cater to users asking questions aloud. 5️⃣ Artificial Intelligence: Embrace AI tools and machine learning algorithms to analyze search patterns and optimize your content accordingly. Semantic search is the future of SEO, and 2024 is just around the corner. Are you ready to adapt and thrive? 🚀 #SEO #SemanticSearch #GameChanger #2024Tips

📣 Top SEO Trends of 2024 to Follow for Higher Rankings Latest SEO Trends in 2024 01. Another E in E.A.T   - E-A-T is a concept, not an algorithm.   - Google incorporates E-A-T to assess content quality.   - Quality Rater Guidelines refine the algorithm.    02. SEO Automation Tools   - Automate repetitive SEO tasks for time efficiency.   - Tools aid in backlink analysis, rank tracking, and audits.   - Google provides analytics and automation tools. 03. AI Content Writing Software   - AI content use expected to grow in 2024.   - Tools like Jasper, Frase, and QuillBot assist.   - Marketers can speed up workflows without compromising quality. 04. Changing CTRs with SERP Positions   - CTR strongly linked to ranking.   - First three results receive the majority of clicks.   - Optimize meta descriptions and use schema markup. 05. Crawling Frequency to be Reduced by Google   - Google reducing website crawl frequency.   - Testing IndexNow protocol for quicker indexing.   - Focus on renewable energy and algorithm optimization. 06. Helpful Content   - Google's Helpful Content Update prioritizes useful content.   - Websites categorized based on content usefulness.   - Focus on real people creating content for users. 07 .Page Speed and Technical SEO   - Technical SEO crucial for website functionality.   - Improve page speed for better user experience.   - Optimize code and compress images for faster load times. 08. Conversational Queries   - Rise in complex and conversational search queries.   - Content must answer multiple questions coherently.   - Natural language processing aids in query comprehension. 09. Core Web Vitals   - Google's Core Web Vitals impact page rankings.   - Metrics include Largest Contentful Paint and First Input Delay.   - Compliance crucial for improved user experience. 10. Featured Snippets and Zero-click CTRs   - Structured data influences content display.   - Properly optimized structured data is vital.   - Write content for easy extraction and display in search results. #2024trends #seostrategy #famous #searchengineoptimization

🚀 Last week, we've had a great interview with James Foote about: 🔍 The evolution of technical SEO over the years ; 🤖 The impact of AI content generation on customers' expectations; 📈 How to keep growing in SEO after all those painful Google updates. This deep dive is packed with valuable insights! Here are some of our favorite quotes: 1️⃣ "Post 2012, a lot of agencies didn’t invest in technical. The focus was always on content, digital PR, and social media..." 2️⃣ "That is the power of technical SEO. You don’t know what you don’t know..." 3️⃣ "Technical focus is 100% the main area you should focus on within the first 90 days of an SEO campaign. It doesn’t matter the size of your site, there may be things going on under the hood that you are unaware of and these can be holding back your SEO performance..." 4️⃣ "The value of AI is prompting and iterating prompts multiple times and then further changing the output. We don’t use it for content generation for our clients at our agency. There are members of the technical team who use it for Python scripting, regex formulas, and topic clustering..." 5️⃣ "Marketing is all about context. Yes, people will use TikTok to discover new recipes, but it’s what they have been doing on YouTube for years. TikTok needs to beat YouTube before it can compete as a search engine with Google..." 6️⃣ "I do think the search experience will become more fragmented, which will make SEO agencies focus on creating content throughout multiple touchpoints, not just ‘own site optimization’..." 7️⃣ "Finally, Google will become more experience-based (currently training a new algorithm on Reddit data) so websites will need to have more first-party experience, helpful for people rather than being overly salesy..." 🔗 Check out the full interview using the link in the comments.

Everyone’s heard of SEO, but what about GEO? GEO (Generative Engine Optimization) focuses on optimizing content for AI-driven search engines, ensuring that the content is better suited to be scanned by language learning models (LLMs) and used as a source in generative AI responses. Schema markup is a crucial tool for marketers and marketing technologists to enhance their website’s visibility, both for traditional SEO as well as emerging GEO practices. By applying structured data to web pages, schema markup helps traditional search engine visibility but also enhances the content's prominence in AI-generated outputs, further expanding its reach and impact. **Key Takeaways** * Schema markup is not a direct ranking factor but enhances search visibility through rich snippets. * JSON-LD is the preferred format for structured data, making it easy to integrate and maintain. * Entity linking can improve SEO by disambiguating entities and increasing relevance in search queries. **Putting it into Practice** In the shift from SEO to GEO, schema markup plays a vital role in helping search engines understand the nuances of content. By correctly applying schema, marketers can ensure that their websites are optimized for both human users and AI algorithms. This is particularly important for large websites with lots of pages, as schema helps search engines save resources and interpret content correctly. One effective way to implement schema is by using JSON-LD, which allows for easy integration and maintenance of structured data. This format is preferred by Google and other search engines, making it a crucial tool for marketers. Additionally, entity linking can significantly improve SEO outcomes by clarifying entities with multiple meanings and increasing relevance in search queries. **Your Turn** What questions do you have about schema markup and its impact on SEO? Have you experienced successes or struggles in implementing schema on your website? Share your thoughts and experiences in the comments below.

🚀 Free Tool: Extreme Thorough Semantic Sitemaps at Lightspeed with LLMs 🚀 Alright SEO fam🤓, I've got something I think you will find as helpful as I do to share with you all today. 🤘 I recently created a tool that harnesses Anthropic #Claude 3 to help automate the process of creating comprehensive, semantically optimized sitemaps ridiculously fast. Let's say you need to build out a sitemap for "Sustainable Energy Solutions" - 500 entities, 2,500 relationships, the whole nine yards. Here's how the timelines compare: Manual Team of 2 SEOs: 🕰️ 40 hrs researching entities x2 ⏱️ 60 hrs analyzing relationships x2 ⌛ 20 hrs organizing structure x2 ⏲️ 30 hrs refining & optimizing x2 ➡️ 300 human hours of total grind My LLM-Powered Pipeline: ⚡ 1 min to generate entities 💥 3 mins for relationships 🔬 1 mins computing metrics & detecting communities 🧩 2 mins generating hierarchical sitemap ✨ 1 mins optimizing & visualizing ➡️ 8 minutes total What would take a team of pros 6 weeks to do manually, this tool can do in 8 minutes. 🔥 And we're not sacrificing depth either - the semantic richness and SEO optimization are excellent, and increase as you get more entities and relationships. Here's How it Works: 1. 🧠 Entity and Relationship Generation: Powered by Claude's SOTA text generation capabilities, it generates the desired number of entities and up to 5 relationships per entity. 2. 📊 Advanced Metrics: The tool computes advanced graph metrics like PageRank, several types of centrality, and community (semantically similar get same community labels) to identify the most important nodes and clusters and how information flows between subtopics. 4. 📝 Long-form Sitemap Creation: Finally, Claude fleshes out a complete, long-form sitemap optimized for maximum rankings. 🌐 Semantic Richness: The resulting sitemap has unparalleled semantic depth and breadth, ensuring your content is hyper-relevant and optimized for search intent. When prompted well, and iteratively, you can get the #LLM to explore the latent semantic space of the topic extensively, possibly in far greater depth than even a human expert with enough iteration. 🚀We are rapidly entering an era where all the frustrating or annoying task work of #SEO / #ContentMarketing / #PR end up being done 10x better and faster by custom designed LLM enabled agentic pipelines.🚀 In the future, nearly everything will be about - just feeding in a topic and let the LLMs do their magic.🤯🤯🤯🤯 I built this script myself and it took a while so I'm pumped to share, but it's def buggy. **Warning** If you set the parameters too high, you will probably hit rate limits or get errors, start low and stick to the #Haiku model. Video is sped up, but default settings should take under 5min to run. Drop a thoughtful comment or reshare and I'll ping you the link. 🚀 #SEO #SemanticsEO #LLM #GPT #ContentStrategy #OrganicTraffic #DigitalMarketing #Startups #GrowthHacking #SearchEngineOptimization