Skechers Australia/New Zealand’s Post

⛳ 𝑰𝒕 𝒘𝒂𝒔 𝒂 𝒉𝒆𝒍𝒍 𝒐𝒇 𝐚 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑: 𝑵𝒊𝒌𝒆-𝑻𝒊𝒈𝒆𝒓 𝑾𝒐𝒐𝒅𝒔 The partnership between #Nike - #TigerWoods which recently ended after 27-years, is what I consider "𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅 𝒐𝒇 𝒔𝒑𝒐𝒓𝒕𝒔". A partnership built on 𝘚𝘩𝘢𝘳𝘦𝘥 𝘝𝘪𝘴𝘪𝘰𝘯, 𝘝𝘢𝘭𝘶𝘦𝘴, 𝘗𝘢𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘔𝘶𝘵𝘶𝘢𝘭 𝘙𝘦𝘴𝘱𝘦𝘤𝘵 that made both parties a load of money and created some iconic moments in sports. What is next for Tiger Woods now? what is his Next Chapter going to be? We don't know as yet, but one thing we do know is that times are changing and that we are currently witnessing a 𝐜𝐥𝐞𝐚𝐫 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐧𝐨𝐰 𝐰𝐚𝐧𝐭𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬. A distinct departure from the 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘮𝘣𝘢𝘴𝘴𝘢𝘥𝘰𝘳𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴 to now looking for a 𝘨𝘳𝘦𝘢𝘵𝘦𝘳 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩. #MichalJordan pioneered this with his #AirJordan brand retaining ownership of his royalties, estimated to be around 5% of every Jordan sale made by Nike. Now we also see #LeBronJames with his involvement with companies like Blaze Pizza and his media production company, SpringHill Entertainment, and #RogerFederer with his strategic investment in On Shoes, to name a few. Athletes also are recognising the 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅𝒔 and the influence they have on their communities. 𝘐𝘵'𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘮𝘰𝘷𝘦 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝒍𝒐𝒏𝒈-𝒕𝒆𝒓𝒎 𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒚, 𝒎𝒂𝒌𝒊𝒏𝒈 𝒂 𝒍𝒂𝒔𝒕𝒊𝒏𝒈 𝒊𝒎𝒑𝒂𝒄𝒕 𝒃𝒆𝒚𝒐𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒂𝒕𝒉𝒍𝒆𝒕𝒊𝒄 𝒄𝒂𝒓𝒆𝒆𝒓𝒔 as well as having more control over their own brands. Am excited to see how this 𝑨𝒕𝒉𝒍𝒆𝒕𝒆-𝑬𝒄𝒐𝒏𝒐𝒎𝒚 will serve as a catalyst for 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 (𝐚𝐭 𝐚𝐥𝐥 𝐥𝐞𝐯𝐞𝐥𝐬) 𝐚𝐧𝐝 𝐩𝐥𝐚𝐲 𝐚 𝐛𝐢𝐠𝐠𝐞𝐫 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. Exciting times! #athletes #sportseconomy #sports #partnerships #innovation #sponsorship #marketing

More than a club or Just DON'T do it!? FC Barcelona never ceases to surprise and this time the talk is about a potential break up with Nike! The desire to be more independent in decision-making and less reliant on external partners is one of the main driving forces behind this initiative. By having their own brand, FC Barcelona may be more creatively liberated when creating their merchandise - bringing them closer to the team's tradition, values and fan preferences. By building their own brand, The club shall aim to build a platform to diversify their revenue streams outside of conventional sponsorship agreements. Through direct management of merchandise manufacturing, distribution, and marketing, FC Barcelona can investigate new opportunities for growth and financial gain through partnerships, special edition releases and direct-to-consumer sales. Apparently, there are also risks associated with opting to part ways with the swoosh. Nike's manufacturing capabilities, marketing acumen, and global reach have been instrumental in enhancing FC Barcelona's brand recognition on a global scale. The club's task will be to match or exceed this degree of reach and financial success with their own branding. Time, influx of cash and expertise will all be of essence to maintain quality standards, expand distribution networks and develop brand equity. Interstingly, In February 2024 UEFA published that FC Barcelona generated £153.11m in merchandise sales. Second best being Real Madrid which fell short by a little more than £20 million! Intersting times ahead to see how Barca positions themselves for longterm success and sustainability. #fcbarcelona #nike #partnerships #sportsbusiness

#Soccer is a critical passion point for marketers in multicultural America. That is why we are extremely happy with the latest addition to the #soccermarketing panel at our Summit next Tuesday: Andres Ivan Gonzalez, VP, Partnerships at City Football Group, the owner of iconic soccer clubs like Manchester City and New York City FC. Gonzalez will moderate a panel of leading brand marketing and subject matter experts; HP's Scott Decker, Bacardi's Edwin Hincapie and T-Mobile's Emma Velez-Lopez! #brandmarketing, #multiculturalmarketing #sportsmarketing Portada ------>>>>>> https://bit.ly/3tUTtyE #marketing #multiculturalmarketing #sportsmarketing #soccermarketing

The UK racket sports sector is facing difficult times with hyper-competition, making it difficult for new companies to succeed. Key retailers report that new product launches are not selling well, leading to flash-sales and price drops that are hurting even established retailers. The sector needs to find a way to increase sell-through and profitability. What solutions do you think could help turn things around? #racketsports #UKbusiness #retailindustry

Well that was boring, wasn't it. ⚽ 💀 Still, at least the ads have delivered during UEFA EURO 2024. And now that we're a week-and-a-bit into the Euros, I think we can now crown the Ad of the Tournament – Adidas's 'Hey Jude', starring Jude Bellingham and various gutted/elated England fans. How do you feel about it? A glorious victory – or a tedious nil-nil snoozer? #euros #euros2024 #marketing #b2bmarketing #sportsmarketing #advertising #ukadvertising #ukmarketing

#SportingBrandAmbassador The over 27yrs sponsorship, business contract and relationship between Tiger Woods and NIKE as their brand ambassador has come to an end.   Below are my humble learning's, from this incredible and unprecedented business transaction that defied the odds and the notion of ethics profit trade-offs.   #PersonalBrandValue At a business level, Tiger Woods is like a #CornerStoneBrand. These types of brands can self-reinvent, by starting a new growth curve and continues to argument % profit margins, long after the brand patency period has lapsed.   How would future success look like for NIKE Golf Division and Tiger Woods? It remains to be seen…Be that as it may, there are new entrants and fierce competition into Global Golf Sporting Market.   For me, there is a steep marine curve…to be learned in 2024 and beyond about #BrandEquity in the dawn of this new era for Golf Sporting Sponsorship Marketing.   #BrandEquity, #LifelongLearning, #CornerStoneBrands

A landmark partnership with UFC Middleweight champion, Dricus du Plessis launched on April 1st with Stillknocks biltong. This exclusive collaboration is a pivotal move in our strategy to enhance our in-store experience and deliver unique value to our customers. What does this partnership involve? Aligning with Champion Dricus du Plessis, renowned for his excellence and leadership in sports, we aim to bring a champion’s mindset to our service and product offerings. This partnership is designed to differentiate our stores from competitors by providing exclusive products and experiences. Significance of Strategic Collaborations in Retail In the competitive retail environment, collaborations are more than just marketing tactics—they are strategic initiatives that drive significant foot traffic and build brand prestige. By partnering with high-profile figures like Dricus du Plessis and his brand Stillknocks Biltong and Beef Sticks, we set a new standard in retail exclusivity and customer engagement. Why does this matter? For our business-minded customers, this collaboration is an example of how strategic partnerships can create value beyond the usual product offerings. It's about leveraging brand synergy to enhance customer loyalty and attract new demographics. Ongoing Benefits and Specials This is not just a temporary promotion but an ongoing commitment to bringing unique offerings to our stores. Customers can look forward to continuous specials and exclusive products that elevate their shopping experience. #BusinessStrategy #RetailInnovation #ExclusivePartnership #PicknPayExpress #Stillknocks

Brand, production or distribution. What is more valuable or important? What are the capabilities? Very interesting comment of Matt Hymers about this topic 🙏 And careful, this could trigger similar reactions with other sport institutions specially in the US market 😳🤔 Matt’s words: “Going in-house essentially means sacrificing distribution (slightly lowered bility to drive global volumes in the short term) for higher margins… though no doubt a legends or Ganayics solves that for them. In this day and age what does a club like Barca really need a brand for? They certainly don’t need to “create their own brand” a la M908 or DI!Y at St. Pauli, that makes no sense, the club and it’s crest are the “brand”. It’s far more powerful, streamlined, seamless and valauable alone, not as a “brand” per se, but as a sole symbol of beloning, a crest a club. The potential for innovation in doing this become limitless by removing the dire bureaucracy and complexity that brands bring into the equation with their own nefarious agendas. If done right, and future forward with an eye to quality, sustainability, community and connectivity. FC Barcelona will make more money with in-House jerseys than they ever would or could with any brand. 🔌 Connected Fanatics 👀 ⚽️ 👕📲” MAY Consulting #sportsbusiness

adidas: From European Olympics Champion to North America Powerhouse? As the most associated European brand with the 2024 Olympics, Adidas is now setting their sights on North America. Here’s their game plan: 🏈 Dominating College Sports Expanding NCAA partnerships and focusing on team sports 🚚 Revolutionizing E-Commerce Building a robust direct-to-consumer supply chain 📈 Elevating Merchandising Implementing cutting-edge activation plans for active products Can Adidas translate their European success to North America with this new focus? What other steps should they take to ensure a winning game plan? Share your thoughts below! #Adidas #SportsApparel #Olympics2024

Puma and Adidas Lead Kit Sponsorships in Scandinavian Football 👕⚽️ Our latest analysis reveals that Puma and Adidas are setting the pace when it comes to kit sponsorships across the top football leagues in Scandinavia 🇩🇰🇸🇪🇳🇴 Puma has secured a dominant position, particularly in Sweden and Norway, while Adidas shows strong influence, especially in Denmark. These two brands are clearly the preferred choice for many clubs in the region! However, the landscape is not entirely monopolized. Brands like Hummel, Craft, and Nike are also establishing significant partnerships, with Hummel notably strong in Denmark and Norway. But what’s the Impact? For football clubs, partnering with these leading brands can enhance their market presence and brand value. At the same time, there’s an opportunity for other brands to innovate and establish their own foothold in this competitive environment. At Above Sports, we are committed to helping both clubs and brands navigate these dynamics to create valuable, long-lasting partnerships in the sports industry 🌟 #AboveSports #KitSponsorships