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Big news in the world of sports apparel! The German Football Association (DFB) recently announced a significant shake-up in their long-standing partnership with Adidas, opting to team up with Nike starting from 2027 🇩🇪⚽ After over 70 years of collaboration, the decision to part ways with adidas, a partnership steeped in history and tradition, in favor of Nike, speaks volumes about the evolving dynamics in the industry️. The DFB's choice underscores the critical intersection of economics, vision, and brand alignment in sports partnerships. While financial considerations undoubtedly played a role, it's clear that Nike's commitment to amateur and grassroots sports, as well as the sustainable development of women’s soccer in Germany resonated deeply with the DFB's strategic objectives 🎯 We at Above Sports are excited to witness the impact of this decision on the global sports marketing landscape. It's a testament to the ever-evolving nature of the industry and the importance of forging partnerships that align with values, vision, and ambition 🥇 #Sportsmarketing #Partnerships #AboveSports

MUST READ: Aston Villa signs kit agreement with Adidas for 2024-25 season: Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now in their second season with British company Castore, having signed a multi-year contract in 2022, but will switch to the heavyweight German manufacturer in 2024/25 after reaching a long-term agreement. Adidas will provide uniforms for Villa's men's and women's teams, as well as academy sides, under the terms of the agreement. Villa, whose Egyptian co-owner Nassef Sawiris controls around 7% of Adidas, has been considering ending their relationship with Castore since early in the 2023-24 season. The manufacture swap, arranged by the club's head of commercial operations, Chris Heck, follows reservations from the players over this season's 'wet-look' Castore jersey. Members of Villa's men's and women's teams complained that the jerseys had gotten too heavy during matches, weighting them down and potentially affecting performance. The shirt controversy began in pre-season, when players complained that the jersey, which was comprised of 90% polyester and 10% elastane, was "saturated" and incapable of absorbing perspiration effectively. Last month, Villa took delivery of new shirts from Castore which the manufacturer hoped would not have the same saturation issue. It has been less prevalent as the weather has grown colder. It is unclear whether the contract was originally supposed to expire at the conclusion of the 2023-24 season, or if Villa used a get-out option in the contract, as rival Premier League side Newcastle United did earlier this season. Newcastle have said they will return to Adidas for the 2024-25 season, having previously collaborated with Castore since the start of the 2021-22 season. Aston Villa currently sit third in the Premier League with two points behind leaders Liverpool, their next game will be a home game against Newcastle and will wear the Castore kits for the remainder of the season. The post Aston Villa signs kit agreement with Adidas for 2024-25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

ICYMI: Aston Villa signs kit agreement with Adidas for 2024-25 season: Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now in their second season with British company Castore, having signed a multi-year contract in 2022, but will switch to the heavyweight German manufacturer in 2024/25 after reaching a long-term agreement. Adidas will provide uniforms for Villa's men's and women's teams, as well as academy sides, under the terms of the agreement. Villa, whose Egyptian co-owner Nassef Sawiris controls around 7% of Adidas, has been considering ending their relationship with Castore since early in the 2023-24 season. The manufacture swap, arranged by the club's head of commercial operations, Chris Heck, follows reservations from the players over this season's 'wet-look' Castore jersey. Members of Villa's men's and women's teams complained that the jerseys had gotten too heavy during matches, weighting them down and potentially affecting performance. The shirt controversy began in pre-season, when players complained that the jersey, which was comprised of 90% polyester and 10% elastane, was "saturated" and incapable of absorbing perspiration effectively. Last month, Villa took delivery of new shirts from Castore which the manufacturer hoped would not have the same saturation issue. It has been less prevalent as the weather has grown colder. It is unclear whether the contract was originally supposed to expire at the conclusion of the 2023-24 season, or if Villa used a get-out option in the contract, as rival Premier League side Newcastle United did earlier this season. Newcastle have said they will return to Adidas for the 2024-25 season, having previously collaborated with Castore since the start of the 2021-22 season. Aston Villa currently sit third in the Premier League with two points behind leaders Liverpool, their next game will be a home game against Newcastle and will wear the Castore kits for the remainder of the season. The post Aston Villa signs kit agreement with Adidas for 2024-25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

🏏 The Grand Finale: ASICS vs. Adidas in the ICC Men's Cricket World Cup Final 🌐 As the ICC Men's Cricket World Cup reaches its pinnacle, cricket enthusiasts find themselves not only engrossed in the fierce competition on the field but also in the battle of the brands adorning their favorite athletes. The finals are not just a showdown between teams; they are a showcase of the global rivalry between sports giants - ASICS and Adidas. 👟 Footwear Face-Off: ASICS' Precision vs. Adidas' Innovation 🏆 ASICS, known for its precision engineering, offers cricketers footwear that blends comfort with cutting-edge technology. On the other side, Adidas brings its legacy of innovation to the pitch, providing athletes with shoes that seamlessly combine style and performance. The choice between ASICS' meticulous craftsmanship and Adidas' avant-garde design adds an intriguing layer to the World Cup drama. 🔍 Performance Metrics: ASICS' Reliability vs. Adidas' Versatility 📈 As players dive, sprint, and swing for the boundaries, their gear plays a pivotal role. ASICS' reputation for reliability and durability stands against Adidas' commitment to versatility and adaptability. The World Cup final becomes a canvas where these brands paint their commitment to aiding athletes in reaching their peak performance. 🤝 Team Sponsorships: ASICS' Loyalty vs. Adidas' Global Outreach 🌍 Beyond individual endorsements, team sponsorships underline the brands' commitment to the sport. ASICS, known for its loyalty to specific teams, faces off against Adidas, a brand with a global outreach that spans multiple teams. The clash of team sponsorships adds an element of global unity to the finals, as fans rally behind their favorite brand-clad squads. 📊 Fan Engagements: ASICS' Heritage vs. Adidas' Trendsetting Appeal 🌐 In the era of social media and fan engagement, ASICS' rich heritage contends with Adidas' trendsetting appeal. The battle extends beyond the boundary ropes, with fans proudly donning their chosen brand's merchandise. The finals become a spectacle not just for cricket aficionados but also for fashion enthusiasts, as the brands' influence transcends the cricketing arena. 🏆 The Winner Takes It All: Beyond the Boundaries 🏏 In this World Cup final, the winner isn't solely determined by runs on the scoreboard. It's a clash of philosophies, a narrative spun around each brand's unique identity. ASICS and Adidas have turned the cricket pitch into a fashion runway, a testament to the fusion of sports and style. As the final overs unfold, and the stakes rise, one can't help but appreciate the subtext of this battle – the silent competition between ASICS and Adidas, echoing far beyond the cricket field. The winner may take the trophy, but both brands have already won the hearts of fans, leaving an indelible mark on the ICC Men's Cricket World Cup. 🌐 #CricketFinals #ASICSvsAdidas #WorldCupShowdown

Aston Villa signs kit agreement with Adidas for 2024-25 season: Aston Villa have signed a lucrative new kit agreement with Adidas, taking over from Castore next season. Villa are now in their second season with British company Castore, having signed a multi-year contract in 2022, but will switch to the heavyweight German manufacturer in 2024/25 after reaching a long-term agreement. Adidas will provide uniforms for Villa's men's and women's teams, as well as academy sides, under the terms of the agreement. Villa, whose Egyptian co-owner Nassef Sawiris controls around 7% of Adidas, has been considering ending their relationship with Castore since early in the 2023-24 season. The manufacture swap, arranged by the club's head of commercial operations, Chris Heck, follows reservations from the players over this season's 'wet-look' Castore jersey. Members of Villa's men's and women's teams complained that the jerseys had gotten too heavy during matches, weighting them down and potentially affecting performance. The shirt controversy began in pre-season, when players complained that the jersey, which was comprised of 90% polyester and 10% elastane, was "saturated" and incapable of absorbing perspiration effectively. Last month, Villa took delivery of new shirts from Castore which the manufacturer hoped would not have the same saturation issue. It has been less prevalent as the weather has grown colder. It is unclear whether the contract was originally supposed to expire at the conclusion of the 2023-24 season, or if Villa used a get-out option in the contract, as rival Premier League side Newcastle United did earlier this season. Newcastle have said they will return to Adidas for the 2024-25 season, having previously collaborated with Castore since the start of the 2021-22 season. Aston Villa currently sit third in the Premier League with two points behind leaders Liverpool, their next game will be a home game against Newcastle and will wear the Castore kits for the remainder of the season. The post Aston Villa signs kit agreement with Adidas for 2024-25 season appeared first on Soccerscene. #Football #Soccer #FootballNews

German soccer and Adidas are breaking up 💔 American sportswear giant Nike will supply all of Germany's national teams with its apparel and equipment from 2027, as announced by the German Soccer Federation (DFB). The new deal will continue for 8 years till 2034 and ends Germany's long-standing association with Adidas which last for the past 70 years. German Soccer is looking to work with Nike as they have made the best financial offer and impressed the Federation with the content of their vision. Under the deal, Nike will not only provide apparel and equipment to all DFB national teams but will also promote amateur football and ensure that women's football in Germany continues to develop sustainably. The media reports that the DFB stands to receive more than €100 million ($108 million) – around twice as much as it currently receives from German outfitter Adidas. In 2023, Nike generated sales of more than $51 billion (€47 billion), an increase of 10% compared to 2022. While Adidas reported a loss that represents a further setback in already difficult economic times as the sales fell slightly to around €21.4 billion. For the first time in over 30 years, Adidas slipped into the red, with a loss of around €75 million after it ended its collaboration with Kanye West. Now it will be interesting to know how Adidas will maintain its market share and save itself from financial loss after losing consumer trust. Hope you find this post interesting! Follow me (Mohit Rajani) for more: #investmentbanking #finance #investing #equityresearch  

Like most of the country we sat down in our house yesterday to cheer on the lionesses to world cup glory.    Ultimaely it wasn't to be, but there have been some great moments to remember - Lauren James for the goals and unfortunately the stamp being just a few of things i will remember.   But the highlight for many will undoubtedly be Mary Earps reaction to her penalty save to keep England in the final.    You see Mary has had a lot to deal with in the build up to the tournament, you might not know but Nike took the strange decision to not sell replicas of Marys England Keepers kit, so any aspiring young goalkeepers can't imitate their hero in the full kit.    Thats not exclusive to the ladies team they also don't sell a replica of the mens kit either, if anybody really did want to imitate Jordan Pickford.   Thats Nike, one of, if not THE biggest sportswear brands in the world. A strange decision, not just in terms of sales but its just not a good look is it for a team sport?   It got me thinking not just about the power of a united team to make things happen, but do we really value all the members of the team highly enough? Is a goalkeeper less valueable than an outfield player? Clearly in marketing terms it is for Nike.    Nike have clearly made a mistake with this, im sure they will rectify it for future.   The power of the team in sport and in your workplace is huge, don't underestimate how far you can go when the team feel like a team and all pull together. Dont be a Nike make sure everyone is included and knows the direction your team is going....      Chris  Select Uniforms 0113 255 2694

The German Football Association (DFB) has decided to end its 70-year contract with the German company Adidas to supply the German national team with uniforms and equipment, and to sign a contract with the US company Nike for the period 2027-2034. The announcement of the switch in support of the German national team from Germany's leading sportswear manufacturer, Adidas, to its biggest rival, US-based Nike, just before the European Championships hosted by Germany this year, sent shockwaves through Germany and abroad. With the German Football Association (DFB) in financial difficulties partly due to the poor performance of the German national team and other factors, Nike apparently won the new contract with an offer of €100 million a year, twice as much as Adidas (€50 million). Adidas' trademark 'three stripes' had become a German football tradition, but now Adidas has introduced a rather bizarre pink and purple uniform for away games in the European Championships in an attempt to appeal to the ticktock generation. This was controversial, with some saying the color scheme went against German football tradition. Adidas shares reacted surprisingly positively to the news of the DFB's change of partner on 22 March, rising +0.5% on the day. Nike shares, on the other hand, reacted quite negatively, falling -7.7% on the same day. The causal relationship is not clear, but it could be a warning that an American company will not get much in return for its support of the German national team. Towards the end of 2026, when the supply contract expires, the last of the national team's 'three stripes' could become as popular a collector's item as the 'Berlin Wall'. I secretly hope that the German national team will do well in the European Championship and that the surge in sales of uniforms and beer will boost German consumer spending, which has been slow to recover after a positive turnaround in real wages.

With all the drama around the German football federation’s switch to Nike, could Adidas rake in bumper sales of the Mannschaft’s jerseys for the Euros?   Adidas sold about two million German jerseys around the 2014 World Cup. They would be worth about €200 million at the current price – but that’s the retail value, and such global or European events only take place every two years. Not to mention that Germany won that World Cup.   So it’s pretty clear that Nike’s proposition isn’t all about the jerseys.   And yes, this whopping deal is likely to trigger yet another escalation in football endorsement prices, just as the French federation is organising an auction for a long-term apparel partnership.   If you want to find out more about Adidas and the rise of the football business, check out Sneaker Wars/ Pitch Invasion.   Thanks to Nike for the new epilogue. #SneakerWars #PitchInvasion Bjorn Gulden Arthur Hoeld Peter Mahrer Claus-Peter Mayer Uli Becker Markus Baumann Günter Weigl Photo: Adidas jerseys for 2024 European championships/ Adidas Group

ICYMI: German football ends 70 years with Adidas for Nike deal: The German Football Association (DFB) has inked a mega eight-year deal with American sportswear giant Nike and move on from incredible 70-year partnership with Adidas. The deal commences in 2027 after the next World Cup and runs to the end of 2034 with the company securing kit rights for at least two World Cup campaigns. Nike were able to blow away Adidas' offer and the deal was one they simply couldn't refuse. It is reportedly worth AU$169.3 million a year, exactly double the amount Adidas currently gives the DFB which is $84.6 million. Adidas has been a DFB partner since the 1950s and has been synonymous with the success of Germany’s men’s and women’s national teams, who have supported the company’s logo during 14 World Cup and European Championship triumphs. This deal has caused huge public backlash from German fans and politicians who believe it goes against the traditions and history of the sport. However, the DFB has defended its decision to drop Adidas as Nike made the better financial offer which would help the federation fund the future of German football as it would be invested into the grassroots game. DFB President Bernd Neuendorf explained the controversial decision and gives his well wishes to Adidas. “We understand every emotion. It’s also a drastic event for us as an association when it becomes clear that a partnership that was and is characterised by many special moments is coming to an end after more than 70 years. That doesn’t leave us cold," Neuendorf said in a statement. “The DFB has to make economic decisions against this background. Nike made by far the best financial offer in the transparent and non-discriminatory tender process. “The federation will do everything we can to achieve shared success with our long-standing and current partner Adidas, to whom German soccer has owed a lot for more than seven decades." It is a huge loss for Adidas' legacy, losing a long term relationship with the country's biggest sporting team to its main rival and ultimately showcasing the bargaining power Nike has over the company. However, the company still has a huge standing in football despite this issue and won't be too affected by it. At the international level, Adidas has deals with higher-ranked Argentina and Italy and will still supply Germany’s kits at the 2026 World Cup – a tournament which it will also sponsor. This new deal allows more money to tackle issues in the grassroots game in Germany and help stabilise the system as it looks towards returning to long-term international success. The post German football ends 70 years with Adidas for Nike deal appeared first on Soccerscene. #Football #Soccer #FootballNews