Skill Collective’s Post

From Challenger Bank to Ad Network: Revolut's Pivot and the Tech Giant Playbook Building a bank is tough. Building a global bank? Mission impossible, or so it seems. That's why Revolut's latest move into ads has my eyebrows raised. Is this a sign of things to come? 🤔 Let's be real – ads are a crazy good business. Here's the proof: Amazon: $46.9 billion in ad revenue (2023) Uber: $1 billion projected (2024) Instacart: $870 million (2023) Tech giants and marketplaces alike are cashing in on ads big time, fueling their growth engines. But why? Because ads equal targeted eyeballs, which means highly profitable revenue streams. Even banking giant JPMorgan got into the media game recently, proving the point. Now, we see Revolut, a fintech darling with its own profitability challenges and UK banking license woes, pivoting towards ads. My takeaway: In today's attention-driven economy, everyone's looking for ways to leverage their user base. Disruptors aren't above becoming part of the system they once challenged. Is it survival of the fittest, or a sign of a changing landscape? Your thoughts? 👇 #fintech #advertising #disruption #growth #techgiants #banking #challengerbanks #revenuemodels

Everything is a Ad Network - Are you ready to start your one? Build your Sales network with your Personal Brand. Check out Quarero Marketing Accelerator #personalbranding #sales #marketing

Indian businesses spent ₹9,90,38,00,00,000 (Ninety Nine Thousand+ Crore) on Advertising in 2023 on all the available mediums like TV, Outdoor (Digital OOH and Billboards) , Digital (Website, Mobile, Video and In-app Ads), Print (Newspaper), Cinema and Radio. Adtech industry truly fuels innovations and enables free availability of tools and knowledge on Internet. Essentially there are tools which save us 10 minutes but show us 10 second ad. It's still a Win-win for tools developer and users at scale. No-doubt Indian ADEX will surpass 1 Lakh Crore in 2024. Majority of the spend is made on Digital Mobile and Web mediums via various social, news and entertainment content publishing websites and apps. Following post is has the true essence of how almost all businesses leverage advertising revenue along with subscriptions or other commissions. Ad Revenue is massive support to any publisher platform for driving innovation and time in creating value. We can't skip ads everywhere but we can respect the ads knowing that ads help people do what they love and bring value to the our lives.

FinTech vs. Reality: When Disruptors Get Disrupted #FinTech #Advertising Building a global bank from scratch? Talk about a startup dream. But the reality? Maybe it's more like mission impossible. That's the rumor mill churning around Revolut lately. Apparently, they're shifting gears and dipping their toes into the world of advertising. Whoa, who saw that coming? Here's the thing: ads are a LOW-KEY goldmine. Just look at the big tech players: Amazon: $46.9 BILLION in ad revenue (2023) - that's enough to buy a small country! Uber: Projected to hit $1 BILLION in 2024 - not bad for a ride-hailing app! Instacart: Racked in a cool $870 MILLION in 2023 - grocery delivery with a side of targeted ads? Advertising is basically turning tech into a never-ending cash flow machine. No wonder even giants like JPMorgan are getting into the media game. Now, Revolut's been battling some headwinds lately - profitability, that elusive UK banking license, and finding ways to monetize beyond basic banking services. So, is this a sign of the times? Do even the coolest FinTech startups eventually become... advertisers? Maybe it's true what they say: You either die a disruptor, or live long enough to see yourself become the ad. ♀️ #EverythingIsAnAdNetwork (but seriously, what do you guys think?)

Building a bank is hard. Building a global bank is mission impossible. That's why Revolut is now moving into ads. Because in the long run, Everything is an Ad Network 😳 The thing is that ads is a crazy good business. In fact, many people don’t realize just how much ad revenue big tech & marketplaces are pulling in: - Amazon: $46.9 billion (2023) - Uber: $1 billion (projected in 2024) - Instacart: $870 million (2023) Advertising is essentially turning tech into free cash flow machines, and that’s exactly why even the banking giant JPMorgan recently made the entrance into the media biz too. And now we have Revolut that's been struggling with profitability, getting a UK banking license, and finding revenue streams beyond traditional banking services. I guess you either die a FinTech or live long enough to see yourself selling ads. Everything is an Ad Network in the long run. P.S. check out 🔔linas.substack.com🔔, it's the only newsletter you need for all things when Finance meets Technology. For founders, builders, and leaders.

Today N26, Wise, Yuh and Revolut are worth billion of dollars and have millions of active users. But ten years ago, it was far from easy to disrupt the aging banking industry for these fintech start-ups. As opposed to traditional banking apps, They have invested heavily in user centric product strategies fueled by inspiring visions. - They don’t guess - They don’t ask stakeholders These folks partner directly with their customers to design their product. But what do they have in common ? They have a great product culture based on the following principles: - People over processes - Trust over control - Innovation over Predictably - Learning over failure Here is how they have done it. - Active Solicitation of Feedback - User-Centric Design - User Testing and Beta Programs - Community Engagement - Innovative Features - Iterative Design Process - Data-Driven Decisions - Feature Prioritisation - Feedback Loops As David Pereira beautifully articulates it in his book Untrapping Product Teams: “Our current challenge isn’t delivering high quality solutions but rather uncovering what users genuinely care about. ” —————— Thanks for reading! ♻️ Repost to help your network. ✍️ How will you partner with your customers? (18/100 daily posts) #100dayrally

It’s been a whirlwind if you worked in tech over the past few years. Growth at all costs has been replaced with a need to operate efficiently, and data teams are no exception. Based on my experience at Google and Monzo, I’ve looked into 5 steps you can take to align yourself with business value in 2024. 1. Ask your stakeholders for feedback 2. Build a business case as if you were seeking VC funding 3. Take a holistic approach to cost reduction 4. Balance speed and quality 5. Proactively share the impact of your work Full post: https://lnkd.in/dPme3ixp

Today N26, Wise, Yuh and Revolut are worth billion of dollars and have millions of active users. But ten years ago, it was not easy to disrupt the aging banking industry for these fintech start-ups. They have invested heavily in user centric product strategies fueled by inspiring visions. - They don’t guess - They don’t ask stakeholders These folks partner directly with their customers to design their product. But what do they have in common ? They have a great product culture based on the following principles: - People over processes - Trust over control - Innovation over Predictably - Learning over failure Here is how they have done it. - Active Solicitation of Feedback - User-Centric Design - User Testing and Beta Programs - Community Engagement - Innovative Features - Iterative Design Process - Data-Driven Decisions - Feature Prioritisation - Feedback Loops As David Pereira beautifully articulates it in his book Untrapping Product Teams: “Our current challenge isn’t delivering high quality solutions but rather uncovering what users genuinely care about. ” —————— Thanks for reading! ♻️ Repost to help your network. ✍️ How will you partner with your customers? (18/100 daily posts) #100dayrally