Hotel Online Growth’s Post

DURING THESE LOW SEASONS, SHOULD YOU LOWER PRICES OR ADD VALUES? During the low season. You find two hotels: one offers a rock-bottom price, while the other charges a bit more but includes free breakfast, spa vouchers, and late checkouts. Which would you choose? For hotel managers, this is the ultimate low-season question: Should you drop prices to attract guests, or focus on adding value that enhances their stay? Let’s break it down so you can choose the strategy that works best for your hotel. --- OPTION 1: LOWERING PRICES Pros: Lower rates can attract budget-conscious travelers looking for a deal, potentially filling more rooms. Cons: Slashing prices may reduce your brand’s perceived value and set a precedent, making it harder to return to standard rates. OPTION 2: ADDING VALUE Pros: Adding extra bonuses like complimentary breakfast, spa vouchers, or late checkout enhances the guest experience without lowering your hotel’s worth. Cons: Guests may still compare room prices with other hotels, so make sure these added benefits appeal to the kind of guests. --- SO, WHAT'S THE BEST MOVE? Consider a mix of both: Offer a small discount and bundle it with valuable bonuses to create an irresistible package. This approach keeps your hotel’s image strong while attracting bookings! --- ✨ Tip: Try value-added offers on your direct booking channels to encourage guests to book directly on your website! --- Ready to attract guests this low season? Contact us today to learn more about customized packages that drive bookings! --- #HotelMarketing #HospitalityTips #hotelgrowth #hotelonlinevisibility #LowSeasonStrategy #AddValue #IncreaseBookings #hotelmanager #HotelBookings #hotelmarketingstrategies #hotelmanagement #HotelOwners #Hospitality

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