Podcasting’s Post

THE ART OF PODCAST TITLES: CRAFTING YOUR SHOW’S IDENTITY Welcome to our blog, where we delve into the art and science of creating captivating podcast titles that captivate audiences and set the tone for your show. In this installment, we’ll explore the strategies and considerations involved in making or choosing the perfect podcast title that reflects your content, resonates with your target audience, and leaves a lasting impression. #podcastsSUCK (if you don’t have one) #Podcasting

THE ART OF PODCAST TITLES: CRAFTING YOUR SHOW’S IDENTITY Welcome to our blog, where we delve into the art and science of creating captivating podcast titles that captivate audiences and set the tone for your show. In this installment, we’ll explore the strategies and considerations involved in making or choosing the perfect podcast title that reflects your content, resonates with your target audience, and leaves a lasting impression. #podcastsSUCK (if you don’t have one) #podcasting

Some learnings from getting a top 3% podcast in our first few weeks of launch with Angles and Insight. 1) Having a unique format (in our case a debate style), helped bring in outside media attention. When these features went up, it helped boost views. 2) Using all parts of the whale is critical. We made dozens of video clips that teased highlights from the show and helped us drive more listens and overall engagement on the podcast content. Listens is only one slice of the impact, the overall impressions on podcast related content is a much bigger metric to track. For example, 600,000 impressions on podcast related content vs. 4000 direct listens. 3) Asking questions in your podcast like “What is your favorite AI company in 2024?” is gold because the guest will mention a few tools, and then you can snip those video clips, send to the tools mentioned and get extra distribution from them too. If you mention the outside tools in a post you do, you can also do a 50/50 Linkedin ad promotion split (We will boost this post that talks about the pod but also mentions your tool for say $500/week if you agree to boost it as well) 4) An advantage of having guests that are highly active on social channels, like Linkedin, is when they share clips of their highlights that you create for them, it drives great reach. 5) Have an internal doc where you encourage the team to do key activating behaviors when you launch like: Leave an Apple Review, Watch the Show, Share with at least 1 non-company employee. That helps give a little extra buzz week 1. I find that versus just asking folks in a team slack message, having the visibility of a doc where people leave their name, department and check each behavior off as they do it, increased adoption from an usual 5-10 folks doing an activation aid, to 50 people doing it for our launch _______ Here are some data points from talking with 30+ podcast hosts and getting their listen counts and ranking, and our own first-hand data at top 3%. Top 10% -> 100-300 listens per episode. Legacy 500+ views. Top 5% -> 100-1,000 listens per episode. Legacy 2500+ views. Top 3% -> For us we are at ~4,000 listens, which because we have 1 episode, is both our per episode and legacy view count. Top .05% -> 5,000 -> 30,000 listens per episode. Legacy 100,000+ views.

CREATING A CONTENT CALENDAR: PLANNING YOUR PODCAST SCHEDULE FOR CONSISTENCY Consistency is key to building a loyal podcast audience. One of the most effective ways to maintain regularity in your podcasting efforts is by creating a content calendar. This guide will walk you through the process of planning and maintaining a podcast schedule that ensures consistent content delivery and keeps your audience engaged.

CREATING A CONTENT CALENDAR: PLANNING YOUR PODCAST SCHEDULE FOR CONSISTENCY Consistency is key to building a loyal podcast audience. One of the most effective ways to maintain regularity in your podcasting efforts is by creating a content calendar. This guide will walk you through the process of planning and maintaining a podcast schedule that ensures consistent content delivery and keeps your audience engaged.

With more and more newsrooms welcoming podcasts into their coverage, here are 12 tips to grow your podcast from Podcastle. https://bit.ly/48JXQvP

Podcast Marketing: How To Promote Your Podcast Have you ever listened to a podcast that totally blew your mind, and thought to yourself, "Wow, more people need to hear this"? Well, lucky for you, there's a way to make that happen - podcast marketing! Podcast marketing is all about spreading the word and getting your podcast in front of as many ears as possible. Whether you're a seasoned podcaster or just starting out, promoting your podcast is key to growing your audience and building a loyal following. So, how do you promote your podcast effectively? Let's break it down into some key takeaways and practical steps: 1. Build a strong foundation: Before you start promoting your podcast, make sure you have a solid foundation in place. This includes creating high-quality content, identifying your target audience, and setting clear goals for your podcast. 2. Use social media to your advantage: Social media is a powerful tool for podcast marketing. Share snippets of your episodes, engage with your audience, and use targeted hashtags to reach new listeners. 3. Collaborate with other podcasters: Networking with other podcasters can help you reach a wider audience and build valuable relationships within the podcasting community. Consider guesting on other podcasts or hosting cross-promotional giveaways to attract new listeners. 4. Optimize for search engines: Make sure your podcast is easily discoverable by optimizing your episode titles, descriptions, and keywords. This will help you rank higher in search results and attract more organic traffic. 5. Encourage listener engagement: Encouraging your listeners to leave reviews, share episodes with their friends, and interact with you on social media can help boost your podcast's visibility and credibility. At the end of the day, podcast marketing is all about connecting with your audience and sharing your passion with the world. By following these practical steps and taking action, you'll be well on your way to promoting your podcast like a pro. Have you tried any of these podcast marketing strategies? What has worked best for you? Share your thoughts in the comments below! Let's continue the conversation and help each other grow our podcasts together. 🎙️✨ #PodcastMarketing #GrowYourAudience #PodcastingCommunity

Struggling with Podcast Presentation? Are you starting a podcast or vlog but not feeling confident in your presentation? No worries, Let's address that challenge head-on. But first, Let me stir the pot a bit How do you feel when you see podcast and vlog hosts struggling to connect with their audience? It's not just about keeping listeners engaged; it's about achieving the intended impact. Let me share three essential tips for podcasters who want to up their presentation game. 1. **Engage with Your Audience:** Connect with your listeners by actively listening, speaking with enthusiasm, and encouraging participation. When your audience feels involved, they'll be more interested in your content. 2. **Tell Compelling Stories:** Instead of just sharing information, tell interesting stories. People love stories, so weave your content into narratives to capture your audience's attention. Personal anecdotes or case studies make your podcast more enjoyable and impactful. 3. **Improve Your Delivery:** Even if your message is great, a lackluster delivery won't do it justice. Work on your tone, pace, and how clearly you speak. Vary your voice to highlight important points, and practice smooth transitions between topics. A polished delivery keeps your audience engaged and adds professionalism. What do you think of these tips? I'm Aanu Akomolafe, a seasoned media consultant and coach. If you need advice on media, content creation, or branding, I'm here to help elevate your podcasting or vlogging journey. Let's make your content stand out! #podcastcommunity #vlogger #presentationskills #contentcreation #linkdinfamily

Engaging podcast content takes time and work, but it’s worth doing because the reward is building a loyal listenership. If you’re struggling with creating engaging content episode after episode, here are a few tips to get you thinking. 📌 Talk about things you’re interested in This may sound obvious but choosing a topic you like talking about is the cornerstone of podcasting. It not only helps you produce engaging content but it also is a key factor in consistently creating new episodes for your audience to enjoy. 🎯 Focus on your listeners What topics are interesting to your listeners? One way to find this out is reading reviews and comments. You can also create a poll on Instagram asking them to share topic ideas. Once you have this information, make sure it aligns with your podcast and then take steps to either research the topic or contact an expert who you can interview. 💌 Share your story Stories are powerful ways to connect with your audience. Researchers at Stanford learned that people are able to remember stories better than other kinds of information. Being vulnerable with your listeners also builds trust and they will become loyal to you and your show. 🎤 Invite guests onto your show If you’re looking to switch up your podcast, invite a guest onto your show. It can be an author that is promoting a new book, someone who has an inspiring story to tell, or an expert in the topic you want to discuss. Contact guests who have great stories to tell and aren’t as well known. Create out-of-the-box and thought provoking questions that are unique to your curiosity. 💥 Brainstorm with other podcasters Call up a fellow podcaster or meet up with a group of podcasters to brainstorm. You may not be the only one that is looking for fresh ideas. Each of you have different experiences with podcasting and can learn from each other. Get your copy of the October issue of Women Who Podcast magazine (womenwhopodcastmag.com)! #womeninpodcasting #womenwhopodcastmagazine #womenwhopodcast #womenpodcasters #tipsandtricks #content #creation #podcasting #podcastcommunity

Engaging podcast content takes time and work, but it’s worth doing because the reward is building a loyal listenership. If you’re struggling with creating engaging content episode after episode, here are a few tips to get you thinking. 📌 Talk about things you’re interested in This may sound obvious but choosing a topic you like talking about is the cornerstone of podcasting. It not only helps you produce engaging content but it also is a key factor in consistently creating new episodes for your audience to enjoy. 🎯 Focus on your listeners What topics are interesting to your listeners? One way to find this out is reading reviews and comments. You can also create a poll on Instagram asking them to share topic ideas. Once you have this information, make sure it aligns with your podcast and then take steps to either research the topic or contact an expert who you can interview. 💌 Share your story Stories are powerful ways to connect with your audience. Researchers at Stanford learned that people are able to remember stories better than other kinds of information. Being vulnerable with your listeners also builds trust and they will become loyal to you and your show. 🎤 Invite guests onto your show If you’re looking to switch up your podcast, invite a guest onto your show. It can be an author that is promoting a new book, someone who has an inspiring story to tell, or an expert in the topic you want to discuss. Contact guests who have great stories to tell and aren’t as well known. Create out-of-the-box and thought provoking questions that are unique to your curiosity. 💥 Brainstorm with other podcasters Call up a fellow podcaster or meet up with a group of podcasters to brainstorm. You may not be the only one that is looking for fresh ideas. Each of you have different experiences with podcasting and can learn from each other. Get your copy of the October issue of Women Who Podcast magazine (link in bio)! #womeninpodcasting #womenwhopodcastmagazine #womenwhopodcast #womenpodcasters #tipsandtricks #content #creation #podcasting #podcastcommunity