Thought Leadership’s Post

🚫🚫STOP Wasting Time! Build Real Authority with Thought Leadership Content NOW! Ever wonder why your brand isn’t standing out? Here’s the truth: If you’re not putting out killer thought leadership content, you’re invisible. Period. 🔑 **Thought Leadership Is Your Secret Weapon:** In a world drowning in content, being a thought leader isn’t optional—it’s your ticket to the top. Thought leadership content isn’t just more noise. It’s your brand’s megaphone, positioning you as the go-to authority in your industry. 🧠 **What Exactly Is Thought Leadership Content?** It's not just another piece of content. It's your brand’s unique voice, sharing powerful insights and experiences that only you can offer. It’s the stuff that makes people stop scrolling and start listening. 🌟 **Why You Need Thought Leadership:** - **Immediate Impact:** Attract the right audience and show them why you’re the expert. - **Long-Term Gains:** Build trust, credibility, and brand loyalty that lasts. 🔍 **Types of Thought Leadership Content You Need:** 1. **Bold Opinions:** Challenge the status quo and make people think. 2. **Personal Stories:** Share your journey and connect on a deeper level. 3. **Network Insights:** Use your connections to add value. 4. **Industry Deep Dives:** Provide detailed analysis and trends. 5. **Data-Driven Stories:** Make complex info simple and engaging. Ready to dominate your industry? Let’s talk and turn your brand into a thought leader. #ThoughtLeadership #ContentStrategy #MarketingMastery #BrandAuthority #ContentCreation #MarketingTips #IndustryInsights #activemarketinglab

I love when things I’ve said in conversation pop up in the wild. Especially when it’s not exactly how I said them either. That means someone has taken what I was talking about, and internalised it. They’ve really got it!   Had that joy last week when @Michael Basagre was talking about his recent foray into consistently blogging. He explained that it was helping him to create value from another perspective, which is just what we had talked about thought leadership as being.   Thought leadership takes your ideas further and wider – that’s where it overlaps with content marketing. But it’s more than that; it’s also about contribution. It enables you to have a bigger impact than you can through the work that you’re already doing day-to-day. It enables you to provide value in a different way – and sometimes to commercialise your expertise in another way.   The scope of our day-to-day work is likely limited – by calendar capacity, size of our team and so on. Thought leadership increases the impact of your ideas.   I’d love to hear where that has been true with you for your thought leadership. Or whether this is one of your thrusts behind doing this journey?   #thoughtleadership #betterthinking #reluctantthoughtleader

Let’s face it - most people have a misconception of how to create thought leadership content. The misconception is that in order to be a thought leader, all of the content you share must be original ideas. Henri Makembe and I spoke about this very few weeks ago, and acknowledged that most thought leadership content we see is really just a restating of something someone else said or wrote with the writer’s own twist. You don’t need to come up with a completely unique thought or “big idea” every time you want to create thought leadership content. That’s freaking exhausting, and unrealistic. Here’s some ideas on how you can up your thought leadership game without having to burn too many brain cells: 🧠 Be a reminder: Naji B. and I spoke today about the intrinsic value of reminding people of basic, if not obvious, things they should be doing. Most of us are so caught up in the day-to-day, we forget the basics. Reminding people of best practices is an easy way to add a lot of value quickly. 🤔 Put out your perspective on current events: Sure, there may be lots of coverage of a topic. But, what do you think about it? Do you agree or disagree with the pendants? Your audience values your opinion, so share it. 🤦 Talk about a personal experience: People learn a lot from the mistakes you make along the way. It also makes you more relatable. 💡Share great advice you get from other people: Thought leaders produce valuable information, but are also brokers of valuable information. Curate great insights and share them with your audience. Thought leadership really doesn’t have to be hard. But, it needs to be valuable. You can simply add value in tons of ways that don’t rob you of too much precious time.

Thought Leadership content is the best! I've seen firsthand how thought leadership content can ramp up engagement rates by as much as 50% compared to the usual stuff. Marketers who focus on Thought Leadership Content not only enhance their brand's reputation but also smooth the path through all stages of the sales funnel. What is NOT Thought Leadership Content?  "10 ways to do X" or "Buyer’s guide for Y" and so on. What is Thought Leadership Content?  First, it’s written by someone who has truly experienced something and knows the subject very deeply. Next, it’s about clearly articulating the pain and point to ways of solving that pain in an authoritative way with clear tactical examples. Why does it work? It deeply resonates because it shows a profound understanding of the audience's pain. What formats work best? I've found that effective Thought Leadership content can include long-form blogs or long-form videos. Industry leaders agree. Go ahead and write some of it and see for yourself. #thoughtleadership #authoritycontent #contentstrategy #funnelcontent

The worst thing you can do with your content strategy: Creating without an intent. Below is an analysis of my client before our collaboration → Random quotes. → Poor Engagement. → Content without intent. → Missed to analyse the strategy. → Not connecting with industry leaders. At present, → Posting with intent. → Quotes NEVER worked :P → Identified formats that boosted. → Networking with industry leaders. → Reviewing progress every 2 weeks. → Dropping legit meaningful comments. → Understanding the client's goal and vision. Anything with focused intent works! It's that simple. Want to dive deeper? Feel free to reach out on DM.

Absolutely agree! When we reduce thought leadership to a mere category, we diminish its power and miss its potential for our audience and our brand. Thought leadership isn't just another content type to be churned out alongside blog posts and social media updates. Thought leadership is about having challenging conversations, sharing your most hard-won experiences, offering fresh perspectives about the industry's deepest insights, and your vision for the future. This isn't something that can be confined to a specific format. Instead, it's a mindset that should infuse every piece of content you create, from the simplest tweet to the most comprehensive white paper. By setting thought leadership as your content goal, you're committing to dig deeper, think harder, and aim higher with every piece of content you produce. This approach demands more from content creators and greater participation from you, but it also promises greater rewards in the form of the impact you'll have on your audience and your industry. #writing #thoughtleadership #collaboration

Thought leadership is more than just buzzwords; it's about establishing credibility and sharing valuable insights with your audience. In a time when trust in content is at an all-time low, creating authentic thought leadership can differentiate you from the noise. The article provides practical steps starting from leveraging existing materials and tapping into subject matter experts within your organization to answering client questions and sharing genuine aspects of your company culture. By following these steps, you not only enhance your authority on the subject but also build lasting relationships with your audience. It’s about sharing knowledge that can empower others and potentially lead them to choose your services more confidently. How do you foster thought leadership in your organization? I'd love to hear your tips and experiences! https://lnkd.in/epSTriWp

In my work with thought leaders, we frequently find ourselves at a pivotal juncture in shaping their content journey. There are two distinct paths: 1️⃣ Simplicity for Broader Reach: Craft content so simple that even a 10-year-old could grasp it. The goal? To build a loyal following by being easily comprehensible. This approach maximizes engagement and outreach, ensuring your message resonates far and wide. 2️⃣ Intellectually Rich for Expert Positioning: Opt for academic, deep-diving content that sparks robust discussions among peers and positions you as an authority in your field. This path may appeal to a more niche audience but significantly strengthens your standing as a thought leader. 🤔 To each their own There's no right or wrong here. It's a matter of approach and the outcomes you're seeking. Are you aiming for wide-ranging influence or deep, authoritative impact? While it’s tempting to lean heavily towards the first style, I advocate for balance. Why? Because the broader the understanding of your content, the greater the engagement and discoverability. If the idea of elementary content doesn’t appeal to you, consider educating instead. Aim to elevate your audience’s understanding, leaving a legacy of expertise, experience, and knowledge. So, what's your take on this? How do you navigate the content creation landscape in your role as a thought leader? #thoughtleadership #contentstrategy #personalbranding #successwithshweta ----------------------------------------------------------------------- If you're struggling with content or looking for guidance, feel free to book a discovery call. I can help you navigate this journey.

Does your organisation create and share as much thought leadership as it should? Or does producing thought-leadership content take such an effort that you don’t speak out as often as you could? Find out how we help clients overcome this in our blog post – live now: https://buff.ly/48GpLN7 #B2BMarketing #ThoughtLeadership #ContentMarketing 

How do I build a thought leadership content program? (Doing this for 2 clients now). It involves: ✅ Finding people who are not just experts, but who want to do it publicly. ✅ Finding people who have something to say. An expert doesn’t necessarily have thought leadershippy tendencies. ✅ Pulling topics and angles from them that intersect with what they know about, what target clients want to hear about, and what the company wants to talk about. ✅ Interviewing them on video with concise questions that pull out the right information. Record and transcribe always. ✅ Consolidating that information into a compelling format - can be a blog post, a carousel, an infographic. ✅ Helping these leaders build or clean up their LinkedIn profile. This includes a professional profile photo, a descriptive About section, details about the job they are doing now, and a banner that describes their area of expertise and position. (You don’t want an empty or outdated profile when readers go look them up). These programs are a lot of fun to build and very powerful for a company’s credibility and reach, but they are not just about grabbing an expert, interviewing them, and writing a blog post. ❓Question: do thought leaders need to post on LinkedIn all the time to be thought leaders? Do they need to engage? (I have an opinion but what’s yours? I’ll tell you later).