People thought Cup-Ji (green tea) could only be an urban brand but after featuring in Shark Tank India, this opinion was first to be challenged.
I noticed a remarkable surge in orders from Tier-2 and Tier-3 cities post-shark - 67% of all website sales, 70% of all Amazon sales.
This shows a significant shift in the perception of green tea consumption in India.
No one believed Cup-Ji would be accepted in other parts of India beyond Mumbai, Delhi and Bengaluru.
Since our appearance on Shark Tank, we have become a national brand.
Cup-ji is not limited to Metro cities anymore.
We have orders pouring in from diverse places like Dibrugarh, Patna, Bastar, Raipur, Chandigarh, Surat, Vadodara, Kutch, Faridabad, Panipat, Mysuru, Udupi, Nagpur, Raigarh, Jammu, and the list is endless
The misconception that only elites consume green tea has been challenged.
Moreover, Cup-ji's customer base ranges from police stations to WHO offices, and polyclinics to college hostels.
This shows the versatility and acceptance of desi-flavored green tea as a mass product rather than a niche offering.
We had exponential growth by 27X in online sales post Shark Tank India
By adding flavor and convenience, we've turned a life-less beverage category into a flavorful and fun beverage.
Our healthy, tasty green tea has reached the corners of India.
Breaking the misconceptions of Cup-ji being just an urban beverage.
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