Skin Laundry’s Post

Hi there, It’s Anat, chiming in. CeraVe, the skincare brand recently known for its viral #superbowl ad with Michael Cera is back with a unique twist. Partnering with agency 72andSunny, they've launched a romcom trailer, "The One Under the Sun," to promote their Facial Moisturizing SPF 30 lotion. Let's explore how this unconventional move is changing the game in marketing. CeraVe's romcom trailer isn't your typical ad. It seamlessly weaves product promotion into a captivating storyline, blurring the lines between entertainment and advertising. By tapping into emotions and universal appeal, they're creating a memorable experience for consumers while subtly reinforcing their brand message. This approach signifies a shift towards more creative and authentic marketing strategies, challenging brands to think outside the box. CeraVe's romcom trailer exemplifies the power of storytelling in marketing. As we embrace this ideology, it's essential for brands to prioritize creativity and connection with consumers. How will you adapt your marketing approach in light of this? Let’s talk! I love meeting new people. https://lnkd.in/gJVY-6Cx

Ok. WHO is making these CeraVe Ads? My wife and I went to see The Long Game yesterday. In the middle of the previews, they ran this ad. Augusta Daley and I were 100% fooled. We both belly-laughed when the lotion reveal came at the end. After their Superbowl commercial with Michael Cera, it's obvious that whoever heads up marketing over there seriously knows what's up. Here's why this works: 🎭 It's subtle until it's not. It hooks you with all of the ROM COM trailer tropes. You don't realize it's an ad until it slams you hard with the "you're in love with a bottle of lotion" line. 😯 It's radically unexpected. CeraVe is a lame brand. Up till now, it's been a classic medical brand doing very boring "hawking the experts" medical ad bs. Doing the unexpended is key to the attention economy, so they switched it up hard, which added to the surprise factor. 🤣 It's entertaining in its own right. The best ads don't start with product pain points and benefits. They start with entertainment. They stand alone as cultural commentary or comedy that delivers surprising or heartfelt insights. https://lnkd.in/dWKssS8b #marketing #ads #creativity #innovation #film #branding #surpriseanddelight

Though EOS may be best known for its orb-shaped lip balms, its first-ever products were in the shave category. And now, its combined body lotion and shave products business is on track to account for more than half of the total business by the year's end. In this piece by Sara Spruch-Feiner, we speak to Soyoung Kang.

Bright colors, simple messages, big impact! When it comes to political campaign bumper stickers, sometimes less is more! Catch the eye of every passerby with bold designs and straightforward messages. Stand out on the road and make your voice heard! #politicalcampaigns #lessismore #bumperstickerpower #promo #labels #customlabels #stickers #messagesinmotion

🌟 Last Chance: Secure Your 2024 IceFit Toner Location by Dec 28th! Attention Investors! As 2023 draws to a close, don’t miss the opportunity to secure a prime location for the IceFit Toner - our state-of-the-art muscle sculpting equipment. The deadline is approaching fast: December 28th. 🔹 Innovative Muscle Sculpting Introducing the IceFit Toner, a groundbreaking solution in muscle sculpting technology. Its advanced design and effectiveness make it a must-have in any Spa, Gym, or Doctor’s Office. 🔹 High Demand, High Returns The IceFit Toner isn’t just about sculpting muscles; it’s about sculpting futures. With its rising popularity and demand, it’s a smart addition to your investment portfolio. 🔹 A Leader in the Industry Join the forefront of the wellness and aesthetics industry with an investment in the IceFit Toner. This technology is a testament to innovation and client satisfaction. 🔹 Leverage Tax Benefits Remember, investing before the end of 2023 can yield significant tax advantages under the IRS Section 179 rule. It’s not just an investment in technology; it’s a savvy financial strategy. 📅 Make Your Move Now Learn more about how the IceFit Toner can revolutionize your investment at icefitstudio.com. Don’t let the December 28th deadline pass you by! #IceFitToner #InvestInInnovation #MuscleSculpting #FitnessTech #WellnessInvestment #Section179 #TaxAdvantage #2024Success #HealthTechInvestment #FitnessRevolution #icefitstudio #icefitstudiomedspa

Discover the strange advertising maxim by Dr. Scholl of Dr. Scholl's Foot Aids at https://lnkd.in/gCb5fX4R (#DrScholl, #advertising, #maxim, #advertisingStrategy, #businessStrategy, #strategy, #saying, #adage, #aphorism, #metaphor)

Discover the strange advertising maxim by Dr. Scholl of Dr. Scholl's Foot Aids at https://lnkd.in/gCb5fX4R (#DrScholl, #advertising, #maxim, #advertisingStrategy, #businessStrategy, #strategy, #saying, #adage, #aphorism, #metaphor)

🌟 Discover the hottest trends in the beauty industry with Salon Services Pro's Trending Guide for January and February! 💅💄 Dive into the latest must-have products, techniques, and styles that are taking the industry by storm. Check out what's trending now: https://lnkd.in/gHTqYADQ #probeauty #sspro #trendingguide #probeautyindustry

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HDPhotoHub has always prioritized a white-label experience for you and your clients; this is no exception. It's all about your business and branding from the home screen icon throughout the order and delivery process. Your clients will love the simplified online shopping and photo delivery experience, and you will love the boost to your brand awareness. Learn more at HDPhotoHub.com. #HDPhotoHub #HDPH #ThePlatformPhotographyBusinessesTrust