Skoiy’s Post

3 dead-simple steps to launch your brand in a city - 20 bars in a city that fit your drinking occasion (Google Maps) - 20 back bars to check what bottles they stock (IG profile). - 20 drinks menus to check their cocktails and their prices (website) Brands are built bottom-up

A mixologist is a person who has studied the history of mixed drinks and cocktails. And I am really happy to be among.They often know the significance behind each ingredient in a drink and understand the impact of each mixing technique. Mixologists create new cocktail recipes by combining innovative ideas with traditional knowledge.#Mixologist, #Mixology,#Bartender

The more cocktails with your brand a bar sells, the fewer bars you need to sell your first 1000 cases. It's non-debatable. Example: 🤌🏻 25 bars x 8 cocktails/day = 1000 cases 50 bars x 4 cocktails/day = 1000 cases 100 bars x 2 cocktails/day = 1000 cases 200 bars x 1 cocktail/day = 1000 cases 400 bars x 0.5 cocktails/day = 1000 cases .... Increasing distribution is hard. Increasing rotation is hard. Choose your hard. It's that simple.

Day 11/30: Go live and Webinar invite If you could live off of one beverage for the rest of your days, what would they be? #30daychallengegolive #gettingtoknowme

1 in 4 of Botivo Drinks drinkers are popping Botivo into alcoholic drinks at home This was one of the mind-blowing results of a survey of our customers. I knew from reviews on our website that consumers were using Botivo this way but it SURPRISED me how high it was! Why? Because we haven't really started talking to consumers about this yet - but they DISCOVERED IT THEMSELVES ANYWAY! A marketeers dream. Don't get me wrong they aren't making elaborate cocktails they are simply putting a splash in their g&t or their tequila soda or a Prosecco because they LOVE THE TASTE. And 90% of our customers drink booze.... It means that the Botivo has MORE potential consumers and MORE occasions than drinks that can only play in the non alcoholic space. I spoke a few weeks ago about my dream of a dinner party where everyone is drinking Botivo and no-one cares what they are drinking it (no alc or alc) and this feels a little closer today! #botivo #marketing #founder

When the summer sun is blazing, there’s nothing quite like a refreshing cocktail to cool you down and lift your spirits. But not just any drink will do — summer cocktails should be light, flavorful, and packed with ingredients that naturally refresh the palate. Here are seven refreshing wine-based cocktails ideas to help your customers beat the heat: https://bit.ly/3yCLHfn

Want to surprise your guests with something new? Check out these 3 unexpected ingredients that will take your cocktails to the next level! Discover three unique ingredients that bartenders swear by to add that extra wow factor. From spicy jalapeños to sweet honey, these additions will make your drinks unforgettable. Hit play to see these fun twists in action, and try them at your next event! #CocktailIngredients #MixologyTwists #BlackTieBartending #BrandonVanaman #CraftCocktails #EventBartending #SpiceUpYourDrink

Which do you prefer? ☕️🍵 Whether you start your day with a strong cup of coffee or unwind with a soothing tea, we want to know! Comment below and tell us your go-to beverage. - #skyinc #teamcoffee #teamtea

Mixology is a major part of the beverage alcohol industry. And there’s A LOT that goes into it. The knowledge and skills required to invent cocktails. How mixologists and bartenders differ. The main elements of mixology — it all comes into play. Learn everything you need to know about mixology in the bev-alc industry: https://lnkd.in/gH6J85ba

Spot the right bar starting from their back bars & menus, not from their name on a "best bars" list. 3 things back bars & menus tell you about a venue: - brands they work with (e.g., who they mention on cocktails) - price positioning (e.g., premium doesn’t work with $9 cocktails) - role of a category (e.g., how many bottles/cocktails per category)