SLR Consulting’s Post

According to the The Trade Desk Publishers and Sellers Report, time spent on the Open Internet is Increasing! The premium open internet is overtaking consumer time spent online compared to walled gardens! 💥 Consumers are now spending 61% of their time online on the open internet!  💥 Consumers are “flocking” towards the Premium open internet!  💥 The emergence of key digital channels, including PODCASTS is driving this shift towards the best of the open internet! 🚀 There has never been a better time to advertise on premium content on the best of the open internet! #DigitalAudio  #AdTech  #ContextualTargeting #BrandSafety  #BrandSuitability

Lots of food for thought in this article, as listener habits change and tech evolves. It’s obvious that too many public media stations went on spending sprees during the flush years - scaling up newsrooms, buying digital publications, launching multiple podcasts, building showcase facilities. Now, in a period of contraction, public media is engaging in the same sort of belt-tightening that commercial radio went through (and, alas, still goes through) years ago. What can public media do to survive? Especially when most of the national content is available elsewhere, on demand. And listeners know it. The unique selling proposition of public media must be about engaging current and future audiences where they’re at. How? Local news & music, community events, authentic humans behind the mic, and a proactive obsession with connecting to younger audiences. Turning outward, in other words. Thoughts Gavin Dahl, Will Dahlberg (he/him), Tami Graham, Sean Corcoran? https://lnkd.in/g372aX9n

The world doesn’t need another media company. It needs a mission-driven one.” For 91 years, Annahar Media has stood for truth, innovation, and impact. We’re not just creating content; we’re shaping conversations, empowering communities, and redefining journalism. Whether it’s through our AI-powered newsroom, fact-checking initiatives, or the launch of a new concept café, we’ve committed to evolving with purpose. Because at the heart of what we do is a single belief: media isn’t just about delivering news—it’s about making a difference. But here’s the thing: we can’t do it alone. I’m turning to YOU, my LinkedIn network: 💡 What would you love to see from a media platform today? 🎥 Podcasts? Short films? Deeper investigative reporting? 📈 New ways to tell stories? Your feedback could shape the future of Annahar. Let’s co-create something meaningful. Share your ideas in the comments…I’m listening.

Guest Post – FelgueirasMagazine.pt: Felgueiras Magazine is a Portuguese publication focusing on local news, culture, and community events in Felgueiras. The magazine offers a variety of content, including articles on local businesses, cultural events, and significant local achievements. It aims to engage the Felgueiras community by providing up-to-date information and insights on topics that matter to its residents. The publication also includes multimedia content such as podcasts and videos, enhancing its audience's experience by covering local news and events in dynamic formats. For more detailed content and to explore various topics of interest to the Felgueiras community, you can visit Felgueiras Magazine. #FelgueirasMagazine #NotíciasLocais #Cultura #EventosComunitários #NegóciosLocais

If you're interested in the state of independent media and/or were a fan of Gawker and its brethren back in the day, then this episode is for you. Jason Oberholtzer deftly facilitated an awesome conversation with Gita Jackson, Molly Osberg and Kirsten Chen and it's so very worth a listen! (also, Aftermath is awesome, especially if you're yearning for great video game review content)

Check out my blog post: The recent U.S. election has highlighted a significant transformation in the media landscape. Mainstream media, once the gatekeeper of news and information, is losing its influence to alternative platforms such as podcasts, independent shows, and social media channels. This shift reflects a growing public desire for unfiltered content and a distrust of traditional media narratives. https://wix.to/E8CUqhP

Is The Digital Age Making Senior Stories Less Relevant Than Before? Is The Digital Age Making Senior Stories Less Relevant Than Before? In the chaos of the digital age, where every notification and trending video clamors for our attention, the stories of our elders often fade into the background. But these narratives are not just relics of the past; they are treasures of wisdom and insight that deserve to be heard. As technology transforms the way we share stories, it also provides us with the tools to preserve and amplify these important narratives. Through blogs, podcasts, and social media, seniors can share their experiences and lessons, connecting generations and guiding us forward. Let's not overlook the richness of these stories in a world consumed by brevity. Instead, let's rally around our seniors, listening intently, and ensuring that their voices remain a vital part of our collective history. The past doesn't just inform the present; it illuminates the path ahead. Let's make sure these stories ring loud and clear in the digital age, where they are as relevant and essential as ever. #communityengagement #digitalage #SocialMedia #socialmediaplatforms #Storytelling #technology #websiteblog Reevaluating Senior Stories In The Digital Era By Tom Seest At Websit...

These numbers are absolutely insane. In his latest newsletter, Mark Rofe shared Lily Ray's research on the declining Google Search visibility of major news publications. This is since September. These numbers confirm what we already knew about how to approach PR and brand building in 2024: do not rely on the old players. Today, the best campaigns go directly to where audiences are spending their time: listening to podcasts, reading niche newsletters, watching YouTube, and scrolling through platforms like LinkedIn. There's nothing like a write-up in TechCrunch or Marie Claire to deliver credibility for your brand or business, but if you're looking for some real ROI, don't count on these outlets alone.

You're doing it all wrong! Here are three key mistakes that could be holding you back from getting noticed by the press: 🔴Ignoring your audience Research journalists and their outlets. A tailored pitch is far more effective than a generic one. 🔴Weak hook Your subject line and opening sentence must grab attention. Make sure your pitch highlights what makes your story unique and timely. 🔴Too promotional Focus on storytelling rather than selling. Journalists want stories that resonate with their audience, not just sales pitches. By steering clear of these mistakes, you’ll craft pitches that stand out and secure valuable media coverage! What challenges have you faced when pitching? Let’s discuss this in the comments! _______________________ I’m Amanda FitzGerald, AKA The Ultimate Door Opener🚪✨ Stop playing small! It’s time to play big on a big stage and transition from the Best Kept Secret to being seen EVERYWHERE🌟 Work with me to confidently pitch to the press and get VISIBLE in top-tier media outlets, leading podcasts, and even speaking gigs like TEDx talks! 🎙️📰🎧 Click to learn more! 🚀  https://lnkd.in/gywzKb3

📢 Want to take your media outreach to the next level? MediaList.com makes connecting with journalists, editors, and broadcasters easier than ever. 🌟 Say goodbye to generic pitches and hello to building meaningful relationships with the media that matter most to your story. Our platform gives you accurate, up-to-date contacts for newspapers, podcasts, radio, and more. Whether you’re announcing a big project or establishing your thought leadership, we’ll help you pitch with precision. 🚀 It’s time to turn your pitches into press! Learn more: [Insert Link] #MediaOutreach #PublicRelations #EarnedMedia #MediaConnections #PRStrategy 🎙️📢💡