🍪In his new article for the Forbes Technology Council, Ivan Guzenko, the independent ad tech advisor at SmartyAds, dives deep into the impact of Google's Privacy Sandbox and its potential to reshape the AdTech landscape. While some fear it might tip the scales toward tech giants, other independent players see it as a pivotal step toward a more privacy-friendly ad ecosystem. So, what are the far-reaching consequences, and how do we adapt to them?🌐💡 Read it now to uncover the full story! https://lnkd.in/ggkywNuX #adtech #adtechnology #AdTechInnovation #CookieLessFuture #privacysandbox
SmartyAds’ Post
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AVP of Sales & Growth @ Lifesight | Driving Data & SaaS Innovation | MTA & MMM Solutions | Transforming Marketing through Unified Measurement
The Evolution Begins: Google's Farewell to Third-Party Cookies Marks a New Era in AdTech. As the landscape transforms, let's empower your brand or agency to navigate the privacy-first era seamlessly. Reach out to me, and let's embrace the change together! #AdTechEvolution #PrivacyFirst
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🦋 If you want to be a fly on the wall in lockr publisher conversations then checkout the ADWEEK article that dropped today. We discuss how "Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences" in nearly every publisher interaction. The trust issues are not news. Its the status quo. NextGen Adtech doesn't work this way. Cookie deprecation is driving vendor audits and testing. However these audits are as much about revenue as they are about trust. 💪 This is how the pendulum of power swings back in favor of the #publisher. I've thrown the article in the comments... #values #adtech #identity #trustedpartner
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Great day in London yesterday discussing all there is about curation, marketplaces and more interesting the future in Google Chromes, Privacy Sandbox. We are right forefront of conversations as Audigent we are Alfa partners testing the new Pa-api auction, accessing Google Chrome for Display and Video- If you want performance data, audience (interests) on Chrome in the near future - You need to be talking to us. Simple. Setting up lots of calls to discuss, so if you want to learn more about what it means for your brand / Agency and how to access - Drop me a note. #privacysandbox #cookielessfuture #firstpartydata #audigent #pmp #programmaticadvertising
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Consent mode helps businesses stay updated with regulatory changes, build trust and gain insights in marketing performance. It's incredibly inspiring to see when a product you've been working on for years is helpful to global brands such as NetEase Games, who was eager to grow in Europe’s competitive mobile gaming market. If you're a marketer or a developer who is interested to learn more about privacy centric measurement and consent mode, you can read more here: https://lnkd.in/eiZVESwn
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Independent consultant - Senior advisor - Audience, advertising, media monetisation strategist
I love Richy Glassberg's AdExchanger piece, Lou Paskalis's post and David Kohl's comment to the post. They are all totally right. It's essential food-for-thought that raises an old point: instead of learning from the past, CTV and retail media are repeating the same mistakes of the first years of traditional media and display advertising. Is it because a lot of money has been made by taking advantage of the slow learning path of the latter, before the clean-up started, and now sharks and vultures are trying to repeat the same grab and run? I am optimistic, as I think that enough "antibodies" have been developed, but it is fundamental to call out bad practices and/or self-interested sloppiness. #media #advertising #adtech #ctv #retailmedia #commercemedia #data #audience #targeting
Experienced Marketer helping Senior Marketers & Ad Tech CEOs hone their narrative and leadership skills. Vast experience in data strategy, consent and compliance, privacy tech, digital media, social, search, brand safety
Everyone needs to stop what they’re doing and read this call to arms by my friend, Richy Glassberg, CEO & co-Founder of SafeGuard Privacy, on how we have lost sight of optimizing the consumer experience because ad tech very often fails to deliver intended audiences. Here’s an excerpt from the entire piece which AdExchanger published this morning: “An industry responsibility! Publishers have to demand better ad serving. We have needed frequency caps, pod placement and competitive separation in TV forever. Otherwise, our agency and brand partners would have crucified us for makegoods. Does anyone in digital even know what a makegood is anymore? Speaking of which, where’s the accountability? Agencies, are you even trying? Have you asked to see a log file? I’ve heard some platforms refuse to share their log file data. Cut them off! Your clients expect you to be a steward of their budgets, not asleep at the wheel. Ad tech, please stop selling crap. If you destroy publishers and agencies with the lousy ad experiences you’re creating, you won’t have any business for LUMA Partners to sell to anyone. And advertisers? I don’t even know where to start. Your first-party data is your new oil. Don’t lose it or waste it. Use it. I realize it’s hard navigating all these new privacy laws, but they’re primarily meant to protect consumers from bad actors. Meanwhile, you’ve paid hundreds of millions of dollars to build good-faith relationships with your customers, and you’re screwing up the opportunity to capitalize on that. The consumer’s relationship with your product might be great, but their relationship with your advertising is probably terrible!” #AdTech, #Privacy, #DataSecurity, #compliance, #Accountability, #compliancetech Read his entire piece here: https://lnkd.in/eYYUfMsq
AdExchanger
adexchanger.com
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Get a glimpse into the future of ad tech with Aditude's CEO, Jared Siegal! 🔮 In this article, Jared discusses challenges in the industry, the role of data privacy, and how AI is changing the advertising technology landscape. ➡️ Read the interview here: https://lnkd.in/gUy9Cw75 #AdOps #AdTech #FutureOfAdTech
Jared Siegal Of Aditude On The Future Of Adtech
medium.com
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Google has been found to be "abusing its dominant position" in the ad tech market, by the Competition and Markets Authority. With comment from IPA (Institute of Practitioners in Advertising)'s Paul Bainsfair and detail from Juliette Enser. Full story and explainer here >> https://lnkd.in/euUjyB5d #competition #digitalads #adtech
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It's tomorrow! 👇 🍪 Tomorrow, 12th March, 16.00 GMT, our wonderful host Angie Singh will be joined by Simon Bennett for our March virtual members session: Are we ready for the cookieless future? In the session, they'll explore: 👤 How identity resolution helps solve bridge the cookie gap 🌟 The different solutions available to programmatic practitioners 🏆 How to measure success 🧠 How publishers, adtech, agencies, and advertisers need to prepare #TWIPN #Programmatic #TheFutureisFemale #TheWomeninProgrammaticNetwork #CookielessFuture See you there?!
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The Privacy Sandbox aims to create technologies that protect people's privacy online and give companies and developers tools to build thriving digital businesses. It’s great to see the latest case study by Google describing how AppsFlyer and Unity Ads teamed up to build one of the first integrations on Android that enables advertisers to analyze the performance of live advertising campaigns using the Privacy Sandbox Attribution Reporting API. This partnership is a great example of how to improve the experiences for advertisers. Link in the first comment #partnerships #digitalmarketing #growth
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Ready to navigate the evolving landscape of ad tech? Our team attended Prebid.org Summit 2024, and we’re sharing the key insights! From the future of SSPs to first-party identifiers and privacy changes, this blog breaks down the latest trends that are shaping digital advertising. Discover how ResponsiveAds is applying these lessons to stay ahead of the curve and continue innovating in the ad space. Read the full blog here: https://lnkd.in/enCbrJ3Y Get started with ResponsiveAds now: https://lnkd.in/g5F289xH #AdTech #DigitalAdvertising #PrebidSummit #PrivacyFirst #Innovation #ResponsiveAds #Ad #SSP #FirstPartyData #FutureOfAds #AdSolutions
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