Chris Smith’s Post

Marketing in AI & Videogames

10mo

Are you using AI in your job? I asked a bunch of esports industry employees from senior brand managers to team coaches at IEM Sydney. Marc Winther Kristensen (ESL) - Yes Jeremy Tate (MSI) - Yes Bastian Veiser (ESL) - Sort of Martin Dachselt (Bayes) - Yes, data science heavy Will Gray (Grayhound Gaming) - No Ross Adcock - No David Kingsford (Vertex Esports) - I wish! #esports #gaming #digitalmarketing

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Yeah, we use AI a little bit, I think still finding the right fit for it. We've been using AI to create opening ceremonies and and other sort of like content. We also use AI for a couple of automated processes. But for the majority part we just figuring out where it makes sense. Yeah, creatively opening ceremonies, we've already included a fair bit for things like word processing. That's definitely where I'm primarily using at the most. Inherently we still need to be very cautious of the fact that we have arts teams at MSI for example. We still need to be utilizing their skill set. AI services are great sort of foundational draft, initial you know proposal plan level stage and then working that through with our professionals to bring it into fruition in a you know commercial setting. I don't think we use artificial intelligence if such a thing exists. I think it's a glorified Elms on the anti sheath side. I I know we're doing some cutting edge stuff but I would be the wrong person to ask. Hey is a difficult it's it's a it's a broad term Yeah of course we. Since the start of the community this was even our wood. We use data science or no networks and different approaches for example to predict matches one which was one of our product products. Yeah we more and more have large text models embedded in our work. Yeah either to to write an analysis or support by right for writing analysis and but also in the future we'll integrate it in our product here for example for content generation. I honestly have no idea about any of it. I mean, I've seen a few tweets from yourself, actually, but yeah, no, not really. No. I don't personally use it, but I work with some other people in my kind of tangential industries that use it for social media a lot of the time. As a jumping off point for captions for social media posts, jumping off points for ideas, for videos, things like that. There are there are analytical tools for Canada Strike that use like a kind of machine. Learning to more or less just like see what strategies the teams using. It's a very expensive it. It kind of it's like prohibitively expensive for a team like us. Like it just be like the top 15 teams in Europe. They use it. I did have access to it at one point and it was sick. I know it's being used in the industry. AI in some ways I've found it to be used as an extra mind so that you know sometimes when you're thinking yourself you always kind of think down the same track. But AI, it's kind of like having another two people come up with ideas in the room for you, particularly for some of those simpler tasks like. Coming up with social copy or ways to kind of say things, it's I I find that GTA4 in particular is quite good at that.

Geeky Human who provides insights on AI, the space sector and video gaming. I once played Pokémon on Everest 🤓

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Chris Smith

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