So very excited to share this. Last summer we teamed up with Snap Inc. and superstar DJ and producer Kygo to reimagine what the live #music experience could become with #augmentedreality .
Fans at Kygo's summer concerts simply had to open a single #snapchat lens, and then the visuals for each and every song would explode out from the stage and screens and take over the entire world around them.
There was an incredible amount of work under the hood to make this, every technical trick we know was used. Normally Snap lenses provide minutes of fun, we had to make this work with an almost two hour long set list.
This is the closest we have ever got to what I believe mixed reality can become, 20,000 people all seeing the same visuals, reacting in real time to what is happening on stage , every beat, every drop, enriching the real world experience, not taking away from it. Everything you see in this video displayed on phones is the real experience, it genuinely is incredible
So many people made this possible but first all of huge thanks to Anjuli Millan and Alexander Oser from Snap for believing in us and helping us make the impossible and to Kygo, Mike and everyone at Palm Tree Productions.
Everyone at plai crushed this but extra special shout outs to Pete Baron, James Dick, Sam Rowland, Molly Carter, Alex Nechifor, Chris Houston, Rich Firth and Rob J..
I am sure I am going to forget some people but huge love to everyone in the extended family who made this happen Natalie Lambert , Zac Zavala, Max van Leeuwen, Sara Orfali, Calvin Lee, Christopher Vranos and Gavin Shapiro and everyone at Festival Republic and Ushuaïa.
if you want to see some more imagery from this incredible project follow the link below to our site
https://lnkd.in/etdpguhu