Last week, Cameron Cushman asked his LinkedIn network if The American Legion is dying.
The post generated great conversation, but it made me realize, in order to answer the question, you must first establish what TAL would look like, were it to be “alive.”
In today’s society, traditional VSO’s should be focused on two things: supporting the posts and lobbying for veterans & #military.
POST SUPPORT:
When I consider who does welfare checks on shut-ins during the winter months, who delivers food to the homeless, who drags their buddies out on a fishing trip when they need it most, who invites Marines into their homes on the holidays, who spends their weekends cleaning litter off the streets, who sends care packages to deployed service members, who betters every aspect of our communities? The answer is always the same: it’s the posts.
Those broken down buildings that house 5 - 5,000 members are where the magic happens. Sure, they may never get the recognition they deserve, but those are the folks that are actively bettering this country.
Every dollar and resource should be spent with those posts in mind. Do they need building repairs? Do they need marketing or PR support? If the posts are serving the community, the national organization should be seeking out every possible opportunity to amplify and support their work.
LOBBYING:
I think there’s like 40,000+ #veteran non-profits in America, but the fact of the matter is there’s only a handful that have the institutional credibility and experience to lobby successfully on behalf of veterans.
Traditional VSO’s should be actively recruiting the top veteran advocates - not simply hiring someone because they served 20 years in the military. Their offices should be full of policy wonks and expert lobbyists. Staff should be paid wages commensurate with their performance and underperforming staff, be them intern or director, should be fired - anything less is a disservice to the 19 million #veterans they are paid to represent.
They should lobby, ruthlessly, for the wishes of their membership. If at any point they are incapable of setting aside their personal beliefs in order to fight for the will of the body, they should quit or be they should be removed. They represent the veteran membership and should be accountable to the veteran membership.
If a traditional VSO is actively supporting its posts and lobbying effectively on behalf of the members it represents, it is alive and well. And if not, well, at least you have your answer.
#veteranserviceorganizations #veteranaffairs #veteransstrengtheningamerica #veteranshelpingveterans #betheone #theamericanlegion #tal #americanlegion #semperfi #marinecorps #stillserving
Senior Real Estate Broker
2moHope all are safe at SOC I am former PSD with SOC and now GRS