Soch Apparels Pvt Ltd’s Post

Indriya: Aditya Birla’s Big Jewellery Move! 💎✨ Aditya Birla launches Indriya jewellery. 💍 Investment of Rs 5000 crore. 💰 Opening four stores in Delhi, Jaipur, and Indore. 🏬 Stay tuned for more updates on this exciting venture! 🌟 ✅Go with Bharti, Grow with Bharti #adityabirla #indriyajewellery #jewellerylaunchre #newstores #luxuryjewellery #investmentnews #bhartisharemarket #businessupdate #bsm #ravindrabharti

TATA ready to disrupt new market segment Trent is making bold moves in the beauty space with Zudio Beauty, adding a new layer to its impressive growth story. With the first store in Bengaluru and plans to expand in key cities like Gurugram, Pune, and Hyderabad, Zudio aims to tap into the affordable beauty market. While competitors like Nykaa and Tira (Reliance Retail) on premium categories, Zudio is targeting value-conscious customers with an exclusive design portfolio and efficient store productivity. Zudio’s success is clear—559 stores and growing, driven by a low gross margin of 35-40% and industry-beating revenue of ₹16,300 per sq ft. Shares of Trent have surged 260% in the past 12 months, showing the power of this strategy. It will be fascinating to watch how Zudio Beauty disrupts this market. #RetailExpansion #ZudioBeauty #AffordableBeauty #RetailInnovation #Trent

JUST IN: Tier-II cities in India are emerging as new growth centers in the retail sector. With major brands like Nike, Zara, and Adidas entering cities like Chandigarh, Jaipur, and Lucknow, the potential is immense. This trend reflects changing consumer preferences and market potential. Share your thoughts in the comments! #TheReportify #IndiaRetail #TierIICities To learn more and read the complete story, click on this link. https://lnkd.in/gXtkWkyF

👉 Tata Groups Enters the Mass Beauty Market with 'Zudio Beauty' Mirroring the success of its one-of-a-kind brand Zudio, Tata Group has entered the mass beauty market with the launch of Zudio Beauty. With its first store in Bengaluru and subsequent ones planned in Gurugram, Pune, and Hyderabad, Zudio is looking to capture the attention of price-sensitive consumers without compromising on quality. The numbers behind Zudio’s success in the apparel sector provide a solid foundation for its beauty venture. Since its launch in FY17, Zudio has grown rapidly, now boasting 559 stores and ₹16,300 revenue per square foot, which is double the industry average. I believe that with Tata’s history in beauty through Lakme and its proven success in value-driven retail with Zudio, this venture represents more than just an expansion. As the market evolves, brands that successfully balance affordability with quality will thrive. #tata #zudio #beauty #tatagroups #ratantata

You can sell nothingness at 6x higher price, one such example is POLO! Polo was launched under India in 1994. It is manufactured by CANDICO LIMITED , a plant outside of Nagpur in an industrial area. Candico has its own mint brand mint-o which has been trying to sell their "anti-hole" mints for about 30 years now ! But we customers want the unique design of nothingness because what are the holes in these mints? They are nothing! The probable reason for polo having a hole is because kids were at a danger of suffocating by swallowing a whole mint and hence they designed a hole in the polo. 💡FACT : Since these polo mints look like life rafts they are also called life savers. Polo got famous for its positioning as a " Mint with a Hole " which created lot of excitement for the brand. The campaigns portrayed the unique shape as a differentiating factor. The campaigns was humorous and the product gained instant market. To read more about it , check out : https://lnkd.in/dNhhesci #marketing #designthinking #digitalamarketing #consumerbehavior #psychology #nestle

First order is always special! During Covid, my school friends and I started a venture to market and deliver homemade products made by homemakers in Jodhpur. Here's a picture of Raghav (removed mask only for the picture) and me (the guy in the helmet) right after delivering our first order – a homemade cake!😄 Would love to hear about your first order experience in the comments!🚀 Abhinav Vyas Aditya Nagori Raghav Kapoor #startupstories #firstorder

India: The Aspirational Market India is one of the most aspirational markets in the world, where owning the latest iPhone or luxury brand has become a symbol of status and 70% of the iPhone sold in india are on EMI. A few years ago, Apple’s India revenue was largely driven by Tier 1 cities like Delhi, Bombay, and Bangalore. Now, 60% of Apple’s revenue comes from Tier 2 and Tier 3 cities such as Indore, Jodhpur, and Vijayawada. And it's not just Apple—other luxury brands like Gucci, Balenciaga, and Louis Vuitton see the same trend. Interestingly, it’s the middle class, not the ultra-rich, who are driving these sales. These consumers aspire to look wealthy, even if they’re not necessarily 'rich.' This shift shows that anyone who can bridge the gap between aspiration and affordability is set to succeed. In today’s world, it’s much easier to *look* rich than to *be* rich. What do you think about this trend? Share your thoughts below! #linkedin #business #finance

Introducing the "Sports Arena” at XSIO Logistics Parks, Nagpur. As a committed supporter of healthy lifestyles and wellbeing, our upcoming “Sports Arena” is an exciting recreational sports area, where employees and workforce can enjoy outdoor sports like : ✅ Football ✅ Basket ball ✅ Box Cricket ✅ Pickle Ball The upcoming “Sports Arena” shall also provide an opportunity for our customers to organize company sporting events. “Sports Arena” is our latest effort in blending healthy lifestyles and well being with Boutique Grade A Development and passion, together! XSIO Logistics Parks, is committed towards customer centricity and a healthier, cleaner, sustainable development in all our current and future projects. XSIO Logistics Parks Ready to move-in and BTS Grade A Industrial Manufacturing and Warehouse spaces along with Grade A infrastructure for your Business Growth! #realestate #ecommerce #warehousing #Industrialwarehousing #3pl #fmcg #digitalspace #manufacturing #warehouse #logistics #supplychain #storagesolutions #sustainabilty #environment #customercentric #sportsarena #health #wellbeing #sports #ESG #globalstandards #worldclass

Decoding Consumer Behaviour in Tier 2 cities with Quick Comm! It will be interesting to see how this scales, and if Blinkit will learn from its insights of Grofers where they expanded to multiple Tier 2 cities and then had to scale back due to lack of order volumes! What would work for Quick Comm - >Faster delivery thanks to lesser traffic >Cheaper rentals/cost of dark stores and fewer dark stores providing wider catchment due to lesser traffic Potential Challenges > Lesser use cases, fewer order volumes - Fewer people live in big community housing where there's much lesser friction to stepping out of the house to grab something urgently > Lower propensity to pay - We dont want to pay for peeled garlic or peeled pomegranate, most folks stay with their parents, who are far away from this kind of a lifestyle! Quick comm has been scaling in cities like Mumbai as consumers value convenience and speed over money! (Case in point Pluckk) > Low trust for Food/groceries online - Burnt their fingers with Bigbasket/Grofers sending raw/stale vegetables > Lesser traffic (hi again!) - It takes us under 10 minutes to pick up a 2-wheeler/car and buy whatever we need from the store nearby, why would we pay delivery fee (or Zepto Pass membership when it comes to Nagpur) Is Quick commerce going the same way where marketplaces burnt their hands?Happy to hear more thoughts ! 😃 The cost of acquisition for the "Late majority" is profit depleting, and hence instead of trying to acquire new users, they are now focusing on getting more value from existing users! There is a clear marginal utility in consumer acquisition, and brands on ecommerce need to realise when is the point to focus more on value creation over consumer acquisition? #consumerbehaviour #ecommerce #quickcommerce #d2c #blinkit #zepto #marketplaces #quickcomm #amazon #flipkart

Very interesting times ahead with Blinkit Swiggy Zepto Amazon bigbasket.com and others starting to focus or in some cases re-focus on Tier 2 and Tier 3 cities in India. Many of these companies tried to build sustainable models in the past but copy pasting Tier 1 city modes and approaches didn’t seem to work. Tier 2 and Tier 3 cities have grown and have expanded potential customer bases, better opportunities/access to infrastructure for fulfilment, and clear demand. Also, these cities are demanding the convenience more than 10 minute deliveries. This is crucial to making an impact in these markets as they are genuinely underserved. They are also more attractive for top-talent to move to or stay put now that there are more amenities and a bigger playing field. I have always been bullish about Tier 2 and Tier 3 cities such as #coimbatore #indore #jodhpur #jaipur #nashik #visakhapatnam #siliguri and more as they are liveable, well organized grid-wise, have consumers that are willing to pay (within reason), and can boost overall #aov Average Order Value which is crucial for the unit economics of quick commerce, e-commerce, and restaurant delivery. #quickcommerce #ecommerce #grocery #logistics #branding #sales #marketing #food #restaurants #tech #transportation #logistics #payment #upi #restaurants #dining #swiggy #zomato #zepto #dunzo #bigbasket #economics #uniteconomics