Social Data Collaboratory’s Post

🚀 Excited to share our recent work showcased at #WAPOR24 by Miao Feng, Haoyu Shi, and Simon Page in Seoul, South Korea last week! 1️⃣ Flavored Combustible Tobacco Product Initiation in Two Longitudinal Cohorts of Youth in the Population Assessment of Tobacco and Health Study: Our study reveals that social media significantly increases youth exposure to flavored tobacco promotions. E-cigarette use also lowers barriers to nicotine addiction, making flavors less crucial for initiating tobacco use. This underscores the need for more research on social media's role in promoting tobacco among youth. 2️⃣ Leveraging Social Media Data to Examine Public Abortion Discourse - A Case Study Using the General Social Media Archive: We found platform-specific trends: Facebook leans pro-life, Twitter leans pro-choice, and Instagram is mixed. Pro-life content shows greater volume and engagement, highlighting the organized nature of pro-life advocacy online. This research emphasizes the importance of social media in shaping public opinion on contentious issues like abortion. 3️⃣ Analyzing U.S. E-cigarette Prevention Campaigns on TikTok (2020-2023): Despite the limited presence of e-cigarette prevention campaigns on TikTok, their high engagement levels indicate a significant potential for impact. Amplifying these efforts could profoundly influence youth behavior on this popular platform. 📊 Our findings highlight the crucial role of social media in public health and opinion dynamics. NORC at the University of Chicago #PublicHealth #YouthSmoking #TobaccoPrevention #SocialMediaResearch #AbortionDebate #TikTok #HealthCommunication 🌍📈

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Alex Kresovich

Research Scientist at NORC at the University of Chicago

1mo

This is great! Nice work, team.

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