sofie mertens’ Post

Attention all who work at a product-led company! Join our upcoming FREE webinar on May 2 at 12:00 p.m. ET to learn about the 4 pillars of Product Thinking and how to implement them to build products that delight your customers. Don't miss out on gaining insights into refining your product's customer experience and adopting a sense-and-respond mindset to rapidly validate ideas. Save your seat now to take your product game to the next level!

Why launch an MVP? It's the fastest way to learn what your customers really need.  ↳ Embrace the imperfections and grow with customer feedback. #MVP #Learning #CustomerFeedback #StartupGrowth

Boost your product game with Customer Feedback Loops! Here's the simple roadmap: 1. Connect: Listen to users 2. Learn: Spot trends 3. Refine: Upgrade and repeat Level up your product journey! --- P.S. If you liked this post, you'll enjoy The Product++ :) 1. Follow me 2. Hit the bell 3. Join my weekly newsletter

Back in 2020, I sketched out this vision I had for my voice of customer program that had the following integrated: 1. Journey map 2. Opportunity backlog (To act on gaps, generate strategic themes) 3. Continuous discovery process (built-in) Once I launched my VoC program in 2021, I had some things right, but I had to modify others. I have learned so much since this sketch. Understanding the customers you serve is much work but incredibly rewarding.

CS folks know more about the customer than anyone. 100% true. We see the data, we speak to the customers, we have a 360 view of the customer. BUT, actually translating CS insights into product development can be a challenge. Here’s a quick guide to how CS can influence the product roadmap 👇

As usage-based models surge in popularity, producers are exploring new ways to meet market demands and improve customer experiences. Learn how to enable cross-portfolio access and sell premium features on a pay-per-use basis >>> https://lnkd.in/ePg9rArm

No more scattered documents! 🙅♀️ Add external links to the Research tab in Aha! Roadmaps and create a comprehensive hub for your customer research — right on the feature itself. https://bit.ly/3TMyVmy #ProductManagement #ProductDiscovery

Here is our Customer Journey Map Explainer video.

Despite all of the changes in the world, one thing will always remain critically important: The voice of the customer. #VoC should be your North Star throughout our rapidly-changing society. Our new e-guide details why VoC data is so important. It also covers how companies use VoC data and build a better VoC programs. Product managers and marketers are encouraged to download this e-guide to breaking out of the product management echo chamber using the voice of the customer. https://lnkd.in/gc3G6ew4