Solaris SE’s Post

Happy Birthday adidas /// DANKE for 26+ out of 75   26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand.   #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less

Women's motorsport has just been changed forever, as global beauty brand Charlotte Tilbury Beauty becomes an Official Partner of the F1 Academy 🤯 🏎 The global beauty empire has just made history, by becoming the first ever beauty brand to partner with F1 Academy. Not only that, but it is the first time the brand has ever entered into global sports sponsorship. As part of the partnership, the brand has designed a special car livery, which will be driven by Lola Lovinfosse (see image in comments below!) The partnership is founded on shared values between Charlotte Tilbury Beauty and F1 Academy - both of which look to empower women, inspire confidence and encourage girls to chase their dreams 🙌 💫 As Charlotte Tilbury herself said, "motorsport has a huge female following... with this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women". For years, female fans of motorsport have been crying out for more female-focused brands in the space. While it's incredible that Charlotte Tilbury Beauty have stepped into the role, they're not the first - E.L.F. BEAUTY sponsored Katherine Legge in the Indy 500, and Victoria’s Secret & Co. have been a proud sponsor of Toni Breidinger for years. As a sponsorship professional and fan of motorsport, it is SO exciting to see more female-focused brands enter the world of motorsport sponsorship. These brands are showing their genuine dedication and commitment to empowering their female customers, and I expect this partnership is about to create a HUGE buzz... If you're managing a beauty brand, can you really afford to miss out on the opportunity to sponsor women in motorsport? If you want to know more on how you can get involved, feel free to get in touch with me at charlotte.mcging@dune23.me 📩 🚀 📸 Formula 1 x Charlotte Tilbury Beauty #sportsponsorship #sportpartnership #womeninmotorsport #femalesinmotorsport #f1academy

𝗔𝗹𝗰𝗮𝗿𝗮𝘇’𝘀 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻 𝗪𝗶𝗻 𝗮𝗻𝗱 𝗦𝗽𝗮𝗶𝗻’𝘀 𝗘𝘂𝗿𝗼𝗰𝘂𝗽 𝟮𝟬𝟮𝟰 𝗧𝗿𝗶𝘂𝗺𝗽𝗵: 𝗔 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗮𝗶𝗻 🇪🇸 Yesterday was an awesome day for Spain, marked by Carlos Alcaraz’s stunning victory at Wimbledon and Spain's triumph in the Eurocup 2024. These achievements highlight not only individual excellence but also the power of community and collective spirit. 🏆 Alcaraz’s Wimbledon Victory: Carlos Alcaraz’s win at Wimbledon is a testament to his exceptional talent and hard work. This victory places him among the tennis elite and serves as an inspiration to aspiring athletes everywhere. 🇪🇸 Spain’s Eurocup Triumph: Spain’s success in the Eurocup 2024 underscores the nation’s prowess in football. The team’s unity, skill, and determination reflect the collective strength and spirit. 👫 👯♀️ 👬 Community Engagement and Brand Spain: These victories are emblematic of a collective spirit. They illustrate how community engagement and national pride drive success, not just in sports but across all industries. This translates to brands that resonate with their audience, foster a sense of belonging, and drive community-focused initiatives. Reflections on Collective Success: These sporting triumphs remind us of the power of collective effort. Brands continue to engage with their communities, creating a strong sense of identity and pride that transcends borders. Many global brands actively engage with the sports community, sponsoring events, teams, and athletes. This engagement fosters a sense of community and pride, enhancing brand loyalty and visibility. Louis Vuitton as a sponsor of the Olympics, Carlos Alcaraz’s association with ROLEX or Nike, illustrate how they integrate sports into their brand identity. Reflections on Collective Success: These sporting triumphs remind us of the power of collective effort. Brands continue to engage with their communities, creating a strong sense of identity and pride that transcends borders. 💬 What impact do you think about the power of community engagement? And Let’s celebrate! #Spain #Wimbledon #Eurocup2024 #CommunityEngagement #BrandSpain #Retail #FashionIndustry #SportsAchievements #CarlosAlcaraz #SpanishFootball LinkedIn News Europe

Accelerating Ambitions: Sponsorship Opportunities for the Female World Superbike Championship As the Female World Superbike Championship gears up for another thrilling season, we present an exclusive opportunity for sponsors to join the race. Our tailored sponsorship packages – Bronze, Silver, Gold, and Platinum – are designed to connect your brand with the dynamism and excellence of women's motorsport. 1. Bronze: The Starting Grid - Foundational support with brand presence across event banners and press releases. - Entry point for sponsors to align with the championship's values and gain essential visibility. 2. Silver: The Fast Track to Recognition - Elevated brand exposure with prominent logo placement in high-traffic areas. - Mentions during event broadcasts and tickets to select races. 3. Gold: The Grand Prix Patron - Sponsorship of a grand prix race within the championship. - VIP hospitality, meet-and-greets with riders, and branding on vehicles and equipment. 4. Platinum: The Championship's Leading Light - Main sponsor of the entire championship. - Maximum visibility on all promotional materials, including podiums, riders' uniforms, and bikes. - Tailored experiences and international broadcast exposure. By partnering with the Female World Superbike Championship, sponsors can accelerate their brand to the forefront of women's motorsport, championing the spirit of competition and the empowerment of female athletes on the global stage.

In recognition of #WorldDownSyndromeDay, we’re nodding to “Runner 321”, a movement led by adidas and FCB Canada calling for more representation of neurodivergent athletes in mainstream sports. In 2022, adidas released an inspirational video featuring Chris Nikic, the first person with Down syndrome to complete the Iron Man. The spot asked every marathon to hold bib #321 (representing Trisomy 21, the Down syndrome identifier), for a neurodivergent athlete. The marathons answered the call: Within one week of the campaign launching, the Boston Marathon included Runner 321. In a year, six majors and hundreds of races across the world did too, putting a generation of Down syndrome runners in the spotlight to inspire others. Let’s make room for Runner 321 in every race. #Runner321

The weekend’s here again, although for some of us, it’s been a full week of fun at EURO 2024 GmbH. We’ve been there with adidas, doing a pre-match Quiiz before specific games. Fans still have a chance to get involved through the adidas app as teams continue through the group stages for another week up to the 26th. Then we’ve got the gripping knockout stage.  The live Quiizes are run through the adidas app before kick-off, with adiclub points available to everyone who takes part. In another first for Piing and adidas, the Quiiz is hosted by an AI presenter. The fans loved our Piing Quiiz and Pen-kick so much that the PZPN (Polski Związek Piłki Nożnej) Polish Football Association will be using the games again for their fanzone in Warsaw at the fixture tonight, and on Tuesday. It might not seem like it sometimes, but there is life beyond football and elsewhere we’ve had a busy week with industry peers;  appearing at Sport Industry Group before the England game last night, and also at Games Talks Live in Manchester on Wednesday and Liverpool on Thursday; mixing it up with the games industry. We’ve also been providing some Piing action as one of the tech demos at TelefonicaFest in Madrid, where our Business Development lead for Spain and Latin America, Miguel Ángel Hernández, has been stationed. We're in good company at the festival, alongsie heavy hitters including Netflix, Meta, The Walt Disney Company and Playstation. The Union Cycliste Internationale Mountain Bike World Series will be arriving in Crans-Montana, Valais, up in the Swiss Alps from today until Sunday 23rd, where adi.tv will be using the Piing MTB game in the fanzone - a firm fan favourite.  The Piing family is also out supporting the Team Bristol Street Motors drivers at Oulton Park in Cheshire on Saturday and Sunday as we reach the halfway point of the BTCC season.  The EXCELR8 Motorsport-branded game will be played by fans in the Bristol Street Motors #MeetAtTheStreet fanzone. #events #EventGaming #InteractiveEntertainment #EventExperiences #EventPlanners #EventMarketing  #EngagingExperiences #EventTechnology #sportsTech #eventTech #massparticipation #brandengagement #brandactivation

Delighted to have collaborated with Zoë Stainton on our latest article about the empowering partnership between Charlotte Tilbury and the F1 Academy, championing female drivers and transforming sponsorship norms in motorsports! Check it out for the full story. #WomenInSports #DiversityAndInclusion #Empowerment"

🏆Inter Milano's 20th Championship: A Testament to Teamwork - Te l'ho promesso da bambino🏆 This Monday marked a significant milestone as Inter Milano clinched its 20th Championship title. It's moments like these that underscore the power of teamwork. The unity and coordination on display are what make Inter not just a team, but a community. Fans of Inter have seen how success on the field is magnified by collective spirit and shared goals. This latest victory is not just about the win; it’s about how it was achieved together. Reflecting on the 20th championship, it’s clear that strong team dynamics are a core part of Inter's identity, both as a sports team and a brand. This approach has not only led to trophies but has also built a strong, globally recognized brand. Let’s use this #FridayThoughts moment to discuss the impact of solid teamwork in achieving sustained success, both in sports and beyond. #InterMilano #Championship #SportsBusiness #Teamwork #SportBranding #Football

Superbike Ladies League: A New Era in Women's Motorsport Ten years ago, the concept of a superbike championship dedicated to women was just a shared dream between myself, Andrea Cappai, and my colleague Diego Fioraldi. Today, that dream becomes a reality with the launch of the Superbike Ladies League. In February 2024, I founded this championship, a bold step towards creating a platform that celebrates the skills and talent of women in motorsport. This initiative is not just a competition; it's a movement aimed at revolutionizing the industry and attracting sponsorships that recognize the value and potential of the female audience. The decision to rename the Female World Superbike Championship to Superbike Ladies League reflects our ambition to align the championship with values of inclusivity and modernity. This name represents not just sporting excellence, but also innovation and growth. After leaving the Slalom Championship, I learned the importance of communicating and sharing our stories on professional platforms like LinkedIn. It's essential for building a corporation that mirrors American giants like Google, Amazon, Coca Cola, and Procter & Gamble. The Superbike Ladies League is more than a name; it's a symbol of strength, determination, and progress. With this rebranding, we commit to providing an exceptional experience for riders, teams, sponsors, and fans. Join us in this new era of women's motorsport. Andrea Cappai Founder, Superbike Ladies League

Today was the last adidas Split at CDMX. Since I started running (5 months ago) I want to share some lessons learned after 4 splits conquered (9K, 12K, 16K, 30K) & 21K Half Marathon: 1. The battle is always against yourself. Master your mind. 2. Focus on the goal and don't change it only because it is more confortable. 3. You are always capable. Believe. #YouGotThis #adidas #inside3stripes