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📣 Why is material innovation vital for the textile industry to achieve greater sustainability? 🔵 The textile industry is a large contributor to water pollution, greenhouse gas emissions and landfill. 👕 With people buying more clothes than ever, these negative impacts will continue to increase. ⬇️ In fact: 🔹 Oil consumption related to textiles is predicted to double in the next decade (Bartl and Ipsmiller, 2023). 🔹 The industry’s share of the carbon budget will increase from 2% in 2015 to 26% by 2050 (Ellen MacArthur Foundation, 2017). 🔄 Although creating circularity in the industry is important, this does not solve the host of environmental issues caused by the creation and use of synthetic materials. 🏭 Synthetic fibres are oil-derived, have high emissions, and cause microplastic pollution. 🧵 Since synthetic fibres represent around two-thirds of textiles, it is important that the sector starts to address these issues. 🔁 However, using natural alternatives instead is not a viable solution, as they have lower performance qualities and are difficult to scale to industrial production. 🟦 Solena Materials are developing the next generation of sustainable textiles for market-leading apparel. 🔬 Our deep learning models design new-to-world proteins from scratch to develop fibres that are high-performance, non-oil derived and biodegradable. ⏩ Learn more here: https://lnkd.in/eGzvxNmN Video filmed during James MacDonald's session at Biofabricate 2024. #SustainableFashion #SustainableTextiles 

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