Cameo Shines Amidst Actor’s Strike
The Scenario:
As the SAG-AFTRA strike continues, a noteworthy trend is emerging—celebrities and working actors are turning to Cameo to offset income losses. Recognizing that a significant portion of SAG-AFTRA's 160,000 members don't solely rely on acting for their livelihoods, Cameo offers a promising avenue for maintaining essential health and pension benefits, not just during the strike but also during lean periods.
A Silver Lining:
Curiously, the actors' strike is inadvertently boosting Cameo's prominence.
CEO Steven Galanis reports that over 2,400 celebrities have either joined or reactivated their Cameo accounts since the strike's initiation in July.
This spike marks a remarkable 137% surge in sign-ups compared to June and stands as the most substantial increase in registrations since the onset of the COVID pandemic.
Prominent personalities like SAG-AFTRA president Fran Drescher (offering personalized videos at $1,500 and messages at $20), Alyssa Milano of Mistresses fame, and Fred Stoller from Everybody Loves Raymond have all hopped onto the Cameo bandwagon in recent months.
A Fortuitous Partnership:
In an intriguing twist of fate, SAG and Cameo sealed a deal just before the strike commenced. This agreement enables actors operating within Cameo's "Cameo for Business" tier to count their earnings towards essential health and pension benefits—a move that aligns with the actors' needs and Cameo's strategic objectives.
For Cameo, this partnership could indeed serve as a vital lifeline for its business prospects. #creative #creatoreconomy #creatorcommunity #creators
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Corporate Recruiter at Epsilon
11moLOL! Love this Soph