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Founder & Publisher at Rest of World | 2024 Young Global Leader

When Uber acquired Careem in 2019 (a year after I left Uber), the UAE-based ridesharing platform with a charismatic Pakistani CEO was on a growth tear – including in Pakistan, which was the company's top market when it passed one billion rides in 2022. Since then, Careem has been forced to pull back due to Pakistan's mercurial economic conditions, including a punishing devaluation of the rupee. Competitors InDrive and Yango have surpassed Careem to become the most popular platforms in the country – but Careem isn't done yet. Now the company is experimenting to get its advantage back: Zuha Siddiqui reports from Karachi, for Rest of World. https://lnkd.in/gwVEC3kz

How Careem went from Pakistan’s ride-hailing leader to stuck on the sidelines

How Careem went from Pakistan’s ride-hailing leader to stuck on the sidelines

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3mo

Interesting read. I use InDrive regularly here in India. They seem to have tapped the pulse of price-sensitive Indian consumers with the negotiation feature. We like to bargain for lower tariffs on every ride rather than applying coupons.

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