SoPost’s Post

Back with another campaign I’m loving - this one only went live last week and I'm obsessed… introducing Oatly’s ‘Support Your Local Oat Dealer’ campaign, behaving in an authentically ✨Oatly✨ way with their tongue-in-cheek advertising. Oatly is a Swedish founded Oat milk brand and they’re known for their humorous, quirky and disruptive media behaviours. Their ‘Milk, only for humans’ and OOH rule bending campaign in Paris really stand out for me. Australia is a country where people prefer to shop homegrown products, and the oat milk Oat Milk category has several local players for Oatly to compete with. So, how do they tackle this? While Oatly can’t compete with being produced and sourced locally, it can compete with showing its support for local communities and initiatives, which is exactly what Support Your Local Oat Dealer does, connecting with and championing local communities. Why do I think this campaign is so great? 1️⃣ Culturally relevant to AU coffee culture - coffee culture is different in Aus to other parts of the world. You don’t get your coffee from a Starbucks or a Pret, you get your coffee from your local independent coffee shop and end up building a relationship with your barista, leverage that cultural insight in their campaign. 2️⃣ Supporting local independent coffee shops - Oatly’s campaign doesn’t only advertise Oat Milk. It’s showing support for local favourite coffee shops, raising the profile of cafes and their barista’s. The OOH features cafe addresses, giving cafes free promotion and encouraging people to go and support their local oat dealer (and get a discount when they do). 3️⃣ Hyper-local targeting - Cafe’s have been selected in specific areas, Brunswick, Fitzroy and Collingwood in Melbourne and Newtown, Enmore and Marrickville in Sydney - all areas where I’d expect there’s a significant number of plant-based milk drinkers! 4️⃣ Consistent brand tone of voice - As always, Oatly’s communication is consistent with their brand personality - humorous language and message while being hyper-relevant to the Australian market. Finally, the campaign launching using flyposting feels like the perfect format for this activation! Disruptive and gives the campaign a real local look and feel, making it feel more authentic. LOVE IT! 💙 What do you think? #marketing #media #challengerbrand Oatly

“How Kirin and Budweiser Expanded Market Share in Taiwan: Brand Positioning and Innovative Marketing Strategies” In Taiwan’s competitive beer market, Kirin and Budweiser have successfully increased market share by leveraging distinct brand positioning and targeted marketing to attract new consumer segments. Kirin’s Brand Positioning and Marketing Strategy Kirin emphasizes its “Ichiban Shibori” brand, highlighting a premium and unique flavor that resonates with quality-focused consumers. Additionally, Kirin has introduced fruit-flavored beers to appeal to younger, adventurous drinkers. By collaborating with local culinary events, Kirin integrates its brand into social and dining experiences, strengthening consumer connection to the brand . Budweiser’s Brand Strategy and New Customer Development Budweiser takes a dual approach, maintaining its classic image while introducing non-alcoholic options like Budweiser Zero, catering to health-conscious consumers. Budweiser’s digital marketing and social media strategies boost brand visibility, while its partnership with convenience stores enhances product accessibility, further appealing to younger audiences . Both brands, through market insights, product innovation, and a mix of traditional and digital marketing, have achieved significant growth in Taiwan’s beer industry. #Kirin #Budweiser #TaiwanBeerMarket #BrandPositioning #MarketingStrategy #BeerInnovation #YouthDemographics #HealthConscious

🌍 Expanding your beverage brand to new markets? One of the most impactful strategies is understanding and embracing local market trends. 🍹 By customizing your product offerings to match the unique tastes and preferences of different regions, you not only enhance brand recognition but also forge deeper connections with new consumers. This approach is key to staying relevant in an increasingly competitive industry. Ready to elevate your brand’s reach? 💡 Learn more in our latest blog post: Discover More #BeverageIndustry #RCCola #MarketExpansion #BrandStrategy #RCColaNg

Remember when your non-alcoholic drink options were just water, soda and maybe lemonade? Fast forward to today, and the beverage aisle is bursting with drinks that promise everything from better gut health to more energy. As we watch the functional beverage boom, what are the major marketing tactics we can all learn from? Firstly, these brands are leveraging bold package design. Just look at Olipop! Its vibrant redesign helped the brand grow 2,128% in two years.    Brands are also getting creative with limited-time offers and influencer partnerships. This not only creates excitement but also gets people talking. McKinsey reported that more than a third of consumers have tried a new brand in the past three months, signaling that they're looking for something novel.   And finally, impactful in-store displays make all the difference. You only have seconds to make a memorable impression so brands are looking to in-store retail media networks to help propel their messages in-store.   Download our guide for more lessons you can learn from the functional beverage market. https://bit.ly/481i9VU

Case Study : Nestlé New MAGGI Hot & Sweet - Samosa Campaign MAGGI Hot & Sweet - Samosa is a fusion product combining the flavors of traditional samosas with the popular MAGGI Hot & Sweet sauce. The product aims to appeal to consumers looking for convenient yet flavorful snacks. 2. Campaign Objectives The marketing campaign for MAGGI Hot & Sweet - Samosa typically aimed to achieve several strategic objectives: Increase Product Awareness: Introduce and familiarize consumers with the new product. Drive Sales: Encourage trial and purchase among both existing MAGGI consumers and new target segments. Positioning: Establish the product as a unique fusion snack that combines the familiarity of samosas with the tangy-sweet flavor of MAGGI Hot & Sweet sauce. Engagement: Foster engagement with the target audience through creative and compelling marketing strategies. #nestle #casestudy #learn #business #marketing #advertising Read Complete Case Study at : https://lnkd.in/gsm9CtKC

🌟🍬Nominate for the Confectionery Marketing Campaign of the Year Award! 🍬🌟 Is there a marketing campaign in the confectionery sector that has wowed you with its creativity and effectiveness? Now’s the time to give it the recognition it deserves with the Confectionery Marketing Campaign of the Year Award! This award is for a campaign that not only met its marketing objectives with flying colours but also significantly enhanced brand visibility and drove notable sales growth. It is all about celebrating the most innovative and impactful marketing efforts in our industry. 🌟 What We're Looking For: A campaign that sets new standards in confectionery marketing through its creativity and effectiveness. 🌟 Criteria for Nomination: · Creativity & Innovation: Originality and freshness of the campaign’s concept, design, and execution. · Impact & Effectiveness: Tangible results achieved, such as ROI, reach, engagement, conversions, or brand recognition. · Strategy & Insight: Depth of market research, audience understanding, and the strategic approach employed. · Presentation: Comprehensive, clear, and compelling narrative of the campaign’s development, execution, and results. 🌟 Why Nominate? It is a chance to spotlight a campaign that is not just successful but also innovative, setting benchmarks for the industry. ✨ How to Enter: Please use the following form https://lnkd.in/eX4Dn-Sy The deadline for nominations is 2nd February 2024. Let us honour the marketing geniuses who are raising the bar in our industry. #Confectionery #foodscience #foodtrends #foodmanufacturing #foodindustry

Tracking the return on investment (ROI) of pop-ups involves juggling multiple metrics, but food and beverage brands have a distinct advantage in leveraging #sensory experiences to build lasting loyalty among consumers both in-person and digitally. Special thanks to Tenyse Williams of Verified Consulting, Andy House, RDI of The Imagine Group and Chris Symmes of Unilever for sharing your expertise on this complex topic, where quantifying impact can be particularly challenging. https://lnkd.in/ew-W3_a4 #marketing #popups #sensorymarketing

To keep pace with changing consumer tastes and stiffer competition, sports drink powerhouse Gatorade has been branching out into new categories, including bottled water, zero-sugar drinks, vitamin C tablets and a Pedialyte lookalike called Gatorlyte, according to a new CNBC article. “There’s probably been more change in the industry in the last five years than there was in the 20 years before,” said Jim Watson, senior #beverage analyst at Rabobank. Gatorade, which boasts a 63.5% market share in U.S. #sportsdrinks, has come under pressure in recent years from rivals like Logan Paul’s Prime Energy and Coke’s BodyArmor. However, the company has been adept at adapting and has a long history of developing marketing campaigns that have helped make it a staple among athletes and consumers alike. In 1991, Gatorade first aired its iconic “Be Like Mike” ads featuring Chicago Bulls basketball legend #MichaelJordan. In recent weeks, its new “Always in Motion” #GatoradeWater TV commercials ran during #MarchMadness. “This is one of the brands that has the best marketing campaigns, such great brand equity, consumer awareness and consumer love,” Watson said. Read the CNBC article: https://cnb.cx/3xCo31k Access Jim’s research: https://bit.ly/3ILRmkm #RaboResearch

🌟Redefining Value: Nestlé’s #WeighThis Campaign and the Power of Experiential Marketing🌟 Nestlé’s #WeighThis campaign is a brilliant example of experiential marketing. This campaign invited people to step on a scale, not to measure their weight, but to weigh what truly matters in their lives. 📚💡 By shifting the focus from physical weight to personal achievements and values, Nestlé created a powerful and emotional experience for participants. This approach not only engaged the audience but also fostered a deeper connection with the brand. 🌍❤️ This campaign challenged the traditional focus on weight and dieting, instead asking women to "weigh in" on what truly matters in their lives. 🧠Here's what made it such a success: Shifting the narrative: #WeighThis moved the conversation away from physical appearance and towards values, achievements, and experiences. This resonated with women tired of diet culture. Experiential element: Asking women to write their thoughts on scales wasn't just impactful, it was interactive. It gave them a platform to express themselves and feel heard. Social media integration: The hashtag #WeighThis sparked conversations on social media, creating a sense of community and empowering women to share their stories. 📝What can we learn from this campaign? Challenge the status quo: Don't be afraid to break away from traditional marketing messages and tap into what truly matters to your audience. Create interactive experiences: Go beyond traditional ads and engage your audience in meaningful ways. Leverage social media: Use platforms to cultivate conversations and build a community around your brand. The #WeighThis campaign is a testament to the power of experiential marketing in creating meaningful and memorable interactions with consumers. Kudos to Nestlé for this innovative and impactful campaign! 👏 #Nestlé #experientialmarketing #weighthis #womensempowerment #MKTG5519

The FMCG industry is witnessing a seismic shift with the rise of clean-label brands. Consumers are increasingly demanding transparency, sustainability, and healthier options, and brands are stepping up to meet these expectations. Is this the rise of clean label brands? 👇 The Whole Truth Foods is celebrating 5 years of championing clean labels! They have proven that it's possible to create delicious, clean, and honest products that consumers love. The momentum is shifting, as influencers are playing a pivotal role in this transformation. They are educating consumers, advocating for transparency, and driving demand for clean-label products. By sharing their experiences and insights, they are helping to shape the narrative and accelerate change. As the clean label movement gains momentum. It's an exciting time for the industry and a win for consumers. #CleanLabel #FMCG #FoodIndustry #InfluencerMarketing #ConsumerTrends #TheWholeTruth