Sean O'Shaughnessey’s Post

🌟 Discovering the science behind social selling – like finding hidden treasure in the digital era, the power of commonalities revealed! 🌟 🔍 Uncover how social selling is not just a buzzword, but a strategic approach rooted in building trust and rapport. It's like weaving a tapestry of connections in a digital landscape! 🧠 Dive into the best practices that guide successful social selling adventures: - Listen before engaging – a key to unlocking meaningful conversations. - Provide value before pitching – planting seeds of curiosity and interest. - Hire talent for results, not just digital fluency – building an effective team is like assembling a treasure map. 🌐 Explore the social profiles tailored for success on different platforms: - Twitter for news and connection - LinkedIn for professional credibility - Facebook for community engagement - Instagram for visual transparency - Google+ for SEO benefits 💼 Incorporate social selling activities into your daily routine – a daily adventure of finding, educating, engaging, and developing relationships. It's like tending to a garden of prospects, nurturing growth. 📊 Measure progress and ROI with key metrics and analytics – tracking your journey through the social selling landscape. 🔗 Have a clear path with assets and insights – equip yourself with the tools and knowledge for a successful social selling expedition. 🏃♀️ How fast are you willing to run on the road to social selling success? The adventure awaits! https://lnkd.in/dtTUyWv6

Most sales pros struggle with social selling. Picture your top performer, the one who lights up a room, staring blankly at their screen wondering what to say online. That's the reality of social selling for many. Writing impactful messages and posts is a different beast than face-to-face conversations. Here are 3 hidden challenges holding you back: 1. Words vs. smiles: Captivating writing requires a different skillset than excelling in person. This often leads to stale content, missed connections, and lost opportunities. 2. Beyond the pitch: Social selling isn't just a digital sales brochure. It's about building relationships, offering value, and becoming a thought leader, not just pushing products/services. Without this, prospects scroll right past. 3. Content blindspots: Salespeople often lack access to relevant, targeted content that resonates with their audience. This results in wasted effort, missed connections, and frustration. So, how can you overcome these challenges and become a social selling rockstar? → Sharpen your writing skills: Invest in training programs that teach you to craft concise, engaging content for different platforms. → Leverage ABM content: Develop a strategy that caters to specific target audiences' interests and pain points to attract the right buyers with content they care about. → Authenticity matters (a lot!): Prioritize genuine engagement and value-driven interactions over purely sales-driven tactics. Build trust and lasting relationships. Social selling is a marathon, not a sprint. Brian Galicia and I wrote a book to help you: "Navigating LinkedIn for Sales: The Complete Guide to Social Selling, Sales Navigator and Account-Based Marketing" is available on Amazon Kindle for only $0.99!

"I don't have time for social selling." I hear this a lot from busy B2B consultants & Experts. And I get it. You're juggling client work, strategy sessions, and a million other things. But here's the truth: you can't afford not to make time for it. Social selling isn't just another task on your to-do list. It's a powerful way to fill your pipeline with high-quality leads. And the best part? It can be integrated into your daily routine without eating up hours of your time. Here's a simple system I've used with clients to make social selling effortless: 1. Start your day with 15 minutes of engagement. Comment on posts, share insights, connect with potential clients. 2. Use your lunch break to share one piece of valuable content. It could be a quick tip, an industry insight, or a client success story. 3. End your day by sending 3-5 personalized connection requests to potential clients. That's it. 30 minutes a day, consistently applied, can transform your pipeline. One of my clients, a business strategy consultant, implemented this routine. Within 3 months, she had generated 5 new high-value client contracts - all from LinkedIn connections. The key is consistency and value. You're not selling, you're building relationships and showcasing your expertise. So, still think you don't have time for social selling? Or is it time to rethink how you're filling your pipeline? Remember, in today's digital world, your online presence is often the first impression you make. Make it count. ♻️ Repost this if you found this 30-minute social selling structure helpful!

Cold outreach might feel daunting, but it's a critical piece in enhancing your social selling game. Many businesses overlook this powerful tactic, leading to missed opportunities. By approaching potential leads even in the absence of prior connections, you can spark conversations, foster relationships, and make meaningful connections that might convert into loyal customers. Here are a few actionable steps to consider: 1. Research your prospects thoroughly. Know their needs and tailor your message accordingly. 2. Craft a personalized introduction that grabs attention without being pushy. 3. Follow up intelligently. Persistence can pay off, but balance it with respect for their time. Implementing these steps can significantly boost your outreach success, leading to a robust pipeline of prospects eager to engage with you. The outcome? A thriving social selling strategy that truly works for your business. What are your favorite tips for effective cold outreach? Share your experiences! https://lnkd.in/dS9Za58j Social-Hire.com

Revolutionize Your Social Selling with BHIVE Nectar: Efficient Time Investment for Stronger Relationships and Increased Net Worth Shifting focus from clicks to customers, from wide spread time wastage to judicious time investment is the new trend. Opt for BHIVE Nectar. Automate your social media posts and remain on top of your contact's minds. Stay ahead, build stronger relationships, and excel in social selling. Your network is your net worth, make it count. BHIVE Nectar brings a transformative approach to digital business models by shifting the focus from mere 'clicks' to nurturing meaningful customer relationships. It acknowledges the time management challenges of the digital age- advocating for smart investment of time, instead of diffused-spends. By automating your social media posts, it ensures a constant, memorable presence on your audience’s feeds. Ahead of the curve, BHIVE Nectar provides a unique opportunity for businesses to leverage the power of social selling effectively. It gives you a distinctive edge and helps you cultivate stronger relationships with your contacts. Integrating intuitive technology with the traditionally human arena of networking, it reminds us of the undeniable truth: Your network is your net worth. BHIVE Nectar invites you to choose the path less taken and optimize digital strategy in a way that places customers at the heart of it all. “Choose customers over clicks; spend time wisely, not just widely.” With this new mantra, make every bit of your network count towards creating tangible, valuable relationships.Is BHIVE Nectar right for you?For more information about BHIVE click here.

B2B Social Selling: Forget Megaphones, Build Bridges in the Digital Age ️ In today's LinkedIn landscape, social selling isn't about blasting product specs or screaming "Buy Now!" It's about building bridges of trust and engagement with potential clients. Gone are the days of megaphones; authentic interaction and valuable insights are the new gold. But how do you cut through the noise and connect with your B2B audience on a deeper level? Here are some tips to spark meaningful connections: 💡 Become a Thought Leader: Share industry knowledge, insights, and trends that educate and inspire your audience. Position yourself as a trusted resource, not just a salesperson. 💡 Engage, Don't Sell: Focus on building relationships, not closing deals. Participate in discussions, answer questions, and offer genuine support. 💡 Tailor Your Content: Understand your audience's pain points and tailor your content to address them directly. Relevant and valuable content is key to grabbing (and holding) attention. 💡 Humanize Your Brand: Put a face to your company! Showcase your team's expertise and personality through stories, behind-the-scenes glimpses, and employee spotlights. 💡Listen and Respond: Actively listen to your audience's needs and concerns. Respond to comments and messages promptly and thoughtfully. Remember, social selling is a marathon, not a sprint. It's about building long-term relationships and fostering trust with potential clients. By focusing on genuine engagement and providing real value, you'll position your B2B brand as the go-to partner in the digital age. Learn more tips from our blog. ⤵ Need help with your social media strategies? Let's lend our expertise. Connect with us today! #socialsellingB2B #outsourcedsocialmedia #SMMTips #SMBs

Is it possible to Sell Through Social? The answer is yes! But it takes different activities than you might think. Most of the advice I’ve seen for social selling is: • Create thought leadership content, and people will come to you • Do high-volume cold pitching of your product or service These two approaches can work, but they are time-consuming and unpredictable. But there is another way. Focus on starting conversations and building relationships by creating content WITH the people you want to know. You’ll find new business opportunities, build your network, and strengthen existing relationships while spending less time than the traditional social selling methods. This approach is the perfect blend of marketing and sales. Think of it as proactive marketing or relational selling. There are THREE activities that, if you do them consistently, you’ll build short-term, mid-term, and long-term pipeline (Potential deals with ideal-fit customers). Here are the weekly activities: • Create relationship-building content • Engage in industry conversations • Initiate 1:1 conversations It takes focused effort to get started, but once you get the hang of these three activities, you can build pipeline in as little as 1-2 hours per week or aggressively grow pipeline by investing 3-4 hours per week. You don’t need to be a marketer or a great writer to create content that will close deals. There are some tricks anyone can use to create content that starts conversations. Watch the video for a breakdown of the three non-traditional types of content you need to create to close deals through LinkedIn. - P.S. I’ve developed a 90-day Sell Through Social Challenge. If you want to start growing your business through LinkedIn, comment “90-day challenge” or DM me to get early access to the challenge for free.

Revolutionize Your Social Selling with BHIVE Nectar: Efficient Time Investment for Stronger Relationships and Increased Net Worth Shifting focus from clicks to customers, from wide spread time wastage to judicious time investment is the new trend. Opt for BHIVE Nectar. Automate your social media posts and remain on top of your contact's minds. Stay ahead, build stronger relationships, and excel in social selling. Your network is your net worth, make it count. BHIVE Nectar brings a transformative approach to digital business models by shifting the focus from mere 'clicks' to nurturing meaningful customer relationships. It acknowledges the time management challenges of the digital age- advocating for smart investment of time, instead of diffused-spends. By automating your social media posts, it ensures a constant, memorable presence on your audience’s feeds. Ahead of the curve, BHIVE Nectar provides a unique opportunity for businesses to leverage the power of social selling effectively. It gives you a distinctive edge and helps you cultivate stronger relationships with your contacts. Integrating intuitive technology with the traditionally human arena of networking, it reminds us of the undeniable truth: Your network is your net worth. BHIVE Nectar invites you to choose the path less taken and optimize digital strategy in a way that places customers at the heart of it all. “Choose customers over clicks; spend time wisely, not just widely.” With this new mantra, make every bit of your network count towards creating tangible, valuable relationships.Is BHIVE Nectar right for you?For more information about BHIVE click here.

If you're a good listener, you could be a great social seller. Jamia Kenan explains social selling as, "a lead generation strategy designed to help salespeople interact with prospects through social networks." Interested in diving into this strategy? These 10 expert-level tips should set you up for success. #socialselling #leadgeneration #relationshipselling  

Ready to reshape your sales strategy? Social selling is where connections meet conversions in 2024. 💻🤝 Discover how you can use #LinkedIn and other platforms to foster relationships that drive business success. With the right tools and techniques, you’ll be closing deals like never before. Find out more in our latest blog. 💥👇 #socialselling #salesstrategy #leadgeneration #marketingtips #sales