Soulsight’s Post

What if 95% of your buying decisions were driven by emotions you weren’t even aware of? It’s true—our subconscious emotions play a massive role in how we choose brands, products, and even the services we use. But how can brands tap into these hidden drivers to create deeper connections with their audience? Understanding and leveraging these emotions can be a game-changer for any business, leading to stronger brand loyalty and increased consumer trust. In the latest episode of The Unified Brand Podcast, I sat down with Jim Pietruszynski, CEO of Soulsight, a brand design agency specializing in emotional connections. Jim shares groundbreaking insights from Soulsight’s proprietary research, "MOVE," and discusses how emotions are the secret sauce behind successful brand strategies. Curious to learn how to harness the power of emotions for your brand? Watch out for the full episode dropping later today on Spotify and transform the way you connect with your audience! - https://lnkd.in/g_GfBXtj Bonus tip subscribe so you don’t miss out. #branding #customerpsychology #marketingtips #businessgrowth

What if 95% of your buying decisions were driven by emotions you weren’t even aware of? It’s true—our subconscious emotions play a massive role in how we choose brands, products, and even the services we use. But how can brands tap into these hidden drivers to create deeper connections with their audience? Understanding and leveraging these emotions can be a game-changer for any business, leading to stronger brand loyalty and increased consumer trust. In the latest episode of The Unified Brand Podcast, we sat down with Jim Pietruszynski, CEO of Soulsight, a brand design agency specializing in emotional connections. Jim shares groundbreaking insights from Soulsight’s proprietary research, "MOVE," and discusses how emotions are the secret sauce behind successful brand strategies. Curious to learn how to harness the power of emotions for your brand? Listen to the full episode now and transform the way you connect with your audience! - https://lnkd.in/eZGaFfUB #branding #customerpsychology #marketingtips #businessgrowth

What if 95% of your buying decisions were driven by emotions you weren’t even aware of? It’s true—our subconscious emotions play a massive role in how we choose brands, products, and even the services we use. But how can brands tap into these hidden drivers to create deeper connections with their audience? Understanding and leveraging these emotions can be a game-changer for any business, leading to stronger brand loyalty and increased consumer trust. In the latest episode of The Unified Brand Podcast, we sat down with Jim Pietruszynski, CEO of Soulsight, a brand design agency specializing in emotional connections. Jim shares groundbreaking insights from Soulsight’s proprietary research, "MOVE," and discusses how emotions are the secret sauce behind successful brand strategies. Curious to learn how to harness the power of emotions for your brand? Listen to the full episode now and transform the way you connect with your audience! - https://lnkd.in/gAGVrBgp #branding #customerpsychology #marketingtips #businessgrowth

🎙️ Tune in to the latest episode of Twins Talk as we explore the intricacies of brand value and the importance of understanding your brand DNA! Download and Listen Now! Spotify: https://spoti.fi/49zH8iX Apple Podcast: https://apple.co/3P0n80N 🌟 Join Danny and David for a deep dive into the fundamentals of branding and discover how cultivating a strong brand identity can drive success and foster customer loyalty. Key Takeaways: 🔍 Unlocking Brand Value: Learn why brand value goes beyond mere recognition and how it influences consumer behavior and purchasing decisions. 🧬 Decoding Brand DNA: Explore the three essential components of brand DNA – self-awareness, defined goals, and consistent growth – and understand how they shape your brand identity. ✨ Building Brand Loyalty: Discover how brands can influence perceptions, strengthen connections with customers, and cultivate lasting loyalty. 📝 Take Action: Empower yourself to refine your Mission Statement and Elevator Pitch, and embark on a journey of self-discovery and brand refinement. 🎧 Join us as we delve into the fascinating world of branding and equip yourself with the insights and tools needed to elevate your brand to new heights! 🚀 Don't miss out – listen to the episode now! #BrandValue #BrandDNA #BrandingStrategy #KeepSpeaking

In this episode of Soulful Strategies™, the Power of Authentic Marketing, we will chat about how being genuine in your marketing efforts can not only enhance brand trust but also forge deeper, more meaningful connections with your audience. In this episode: ✨Principles of Authentic Marketing: Understand the importance of aligning your marketing efforts with your brand's core values, mission, and vision. ✨Consistency in Messaging Learn how maintaining a consistent message across various platforms can build a coherent brand image and foster trust with your customers. ✨Engagement as a Pillar of Authenticity: Explore strategies to engage meaningfully with your audience, showing that you value their opinions and satisfaction beyond their monetary worth. ✨Transparency in Marketing: Find out why being upfront about your brand's shortcomings and the steps you're taking to address them can significantly elevate consumer trust and loyalty. Soulful Strategies™ with Kathleen Amy - tune in and subscribe on on Apple Podcast, Spotify and YouTube. Or click here to head to the website and listen: https://lnkd.in/gjqqm3mt #authenticmarketing #brandtrust #meaningfulconnections #corevalues #missionandvision #consistencymatters #brandimage #soulfulstrategies

If you're looking for innovative ways to stand out and make a strong impact in the market, while building deep emotional connections with your customers, you should check out this insightful podcast episode from Simon Sinek, "The Smell of Memory with Scent Designer Dawn Goldworm." 🔍 Key insights: Neurological link - scent is directly connected to memory and emotion, offering a unique way to deepen #brandloyalty. Cultural impact - our background influences how we perceive smells. Making it crucial to understand your target audience's #sensoryexperiences. Emotional connection - scents like vanilla can evoke strong emotions, creating lasting memories tied to your brand. It is linked to feelings of comfort and safety, reminiscent of the smell of breast milk - a powerful emotional trigger. 💡 Why it matters for your brand? Scent is a powerful yet often overlooked tool in #branding. By leveraging the emotional power of smell, you can create memorable experiences that deeply resonate with your customers, driving brand loyalty and differentiation in a crowded market. 🎧 Find the link for the full podcast in the comments⬇

Do you want to elevate your brand and compete with the industry's giants? Well, we have Branding, Content, and Social Media Marketing Expert, Sue Kirchner ⭐️ Brand Strategist, in the newest episode of The Inspiring Victory Show™️. Sue has over 25 years of experience leading the field in marketing excellence. In this episode Sue exclusively shares: - How to discover your business’s strengths that will grow your business faster, easier and more successfully. - Achieve quick wins that get you more business with your current clients. - Master the art of customer retention that captivates and attracts both existing and new customers. Remember to watch the full episode STREAMING LIVE this Wednesday, 21st of August at 10:00 am (Central Time) on LinkedIn, Facebook, and YouTube. LinkedIn Event: https://lnkd.in/eQ9ddbPV Facebook: https://lnkd.in/d_mEPBaR Youtube: https://lnkd.in/diDhnBWz To tune in at a later time you may head on to: YouTube: https://lnkd.in/ekC2HyrX Apple Podcast: https://lnkd.in/dNzFvtZa Spotify: https://lnkd.in/dtJyh5xP  #SarahVictory #TheInspiringVictoryShow #SueKirchner #TurboBranding #IgniteBigGrowth #LeverageYourBrand #BrandStrongMarketing #BusinessGrowth #BusinessSuccess #DoSomethingBraveEveryDay #DoubleYourBusinessInOneYearOrLess #DoubleYourBusinessDoubleYourImpactChangeTheWorld #PodcastAlert

Randomness = Vanilla!!! If you are trying to create a product for any random person that might come across your market stall or website, you’ll end up with something that feels like a lukewarm handshake. BUT if you take the time to a. really hone in on the exact audience you are trying to serve b. and a very specific problem you want to solve for them AND THEN create a brand that deeply connects with your audience and the problem, you’ll bless yourself with a product that a. will freaking POP out of the shelves b. your audience will be drawn to it c. have a deep WANT to have your product in their lives Because, you are now not speaking to the anyone and noone, but speaking to ME (the customer you want to serve). And when you achieve that, retailers will start seeing your product as an asset they WANT in their shelves. More on this in our latest Makers Business Tribe podcast with Natalie Palmer 👉 https://lnkd.in/eTE2D8Wh Or find us on iTunes & Spotify 💫 #makersbusinesstribepodcast #productbusiness #smallbusiness #scaling #brandidentity #branding #strategy #businesstips

Key Learnings from our Podcast with Sapna Pieroux and Julia Bend - ILM Level 7 Executive Coach #TheSecretsOfLearningAndDevelopment #ValerieAndJulia Build a strong foundation to give clarity on how you show up Sapna emphasises the importance of establishing a brand's values, personality, and strategy before jumping into messaging, content, logos and colours. A solid strategic foundation ensures that the brand resonates with its target audience both in message and visuals, and stands the test of time. What you #DoSaySee Matters! Sapna’s #DoSaySee model stresses that a brand’s actions, messaging, and first impressions must be in harmony. This alignment is crucial for building trust and creating a consistent, genuine brand experience that engages customers and fosters long-term success.

I had a podcast that hit iTunes top of the charts but didn't know how to create a sustainable business model. I had a huge audience but didn't know how to make money... Eventually, I shut down Bet The Jockey and was anti-audience for a few years. I discovered how to monetize media (podcast shows and YouTube channels) with little or no audiences. Then, I was humbled and learned another piece in the creator's journey, audience optimization and monetization strategies. When building a media brand, it must first support your main business model without an established audience. I learned the hard way that the podcast is not the business model. Once your podcast supports your business business model you can then focus on audience growth and optimization strategies. I am constantly learning new things about building brands and promised to share them with you. The Deal Scout just hit over 65k views... and climbing! https://lnkd.in/eJhZZZyY