Soulsight

For the 10th year in a row, Coors Banquet is honoring firefighters and their families through Protect our Protectors, a cause marketing program that benefits the Wildland Firefighter Foundation and worthy firefighter charities across the country. We had the honor of designing limited edition packaging that puts a spotlight on these heroes that courageously run towards the fire. Through our design, we zeroed in on three different silhouettes that represent both wildland firefighters and structural firefighters. Thank you to our partners at Molson Coors Beverage Company, Tracey Bien Schenck, Alyssa Lynner, Stephanie Clanfield, Courtney Oliver, and Karrie Tansor-Graf for the collaboration. Shout out to the cross-functional Soulsight team that brought the vision to life including Steve Tedesco, Erin Acklin, Stephen Merlo, Turner Blashford, Anya Shakhmeyster, and Eric Brauneis. #soulsight #emotivebrand #lto #creativestrategy #brandpartnership #protectourprotectors  #firefighters #wildlandfirefighters #wff #wildlandfirefightersfoundation #coorsbanquet #client 

Josh Weigelt, Erin Acklin, and Brianna Burck had the opportunity to meet with hundreds of passionate, talented, and brilliant students at the SAIC Career and Professional Experience (CAPX) Internship and Career Fair earlier this week. It was a wonderful experience for our team to connect with up-and-coming leaders, exchange stories, and share upcoming opportunities to contribute to our amazing team. #soulsight #saic #capx #intership #careerfair #growthopportunity

We’re proud to work on Hershey’s, one of the World’s Best Brands!

In partnership with Perri Gordon and Alonso Zorrilla Yep from the The Kraft Heinz Not Company, our team developed the first visual system that showcases the joint venture’s full portfolio of plant-based products. The system extracts the signature ‘X’ from The Kraft Heinz Not Co’s logo in order to create a visual device that allows each brand to have its own space while coming together as one holistic plant-based family. Shout-out to our Soulsight team who brought this vision to life including Rietje Becker, Karli Tomaselli, Jeff Beck, Mauricio Parreno, Amanda Sestak, and Eric Ryan. #soulsight #emotivebrand #branding #branddesign #packagingdesign #brandactivation #cpg #plantbased #client

In partnership with Kassie (Miller) Parsons and the cross-functional team at The J.M. Smucker Co., we extended the brand redesign for Uncrustables to create a fun limited time offering for Halloween. We captured the spirit of the season in a way that is undeniably Uncrustables. We replaced the classic gingham pattern with a playful spiderweb that signals the season and evokes joy. Shoutout to the Boo, Crust Crew at Soulsight including Steve Tedesco, Gina Grittner, Eric Warning, Noelle O'Saben, Silpa Joe, Eric Ryan, Connie Anaya-Ross, Jillian Hensley, Hannah Scherer, Meredith Reimer, and Anya Shakhmeyster. #soulsight #emotivebrand #branding #branddesign #packagingdesign #halloween #seasonal #limitedtimeoffer #LTO #illustration #thematic #thematicpackaging #innovation #cpg #uncrustables #client

We're proud to be serving up a refreshing redesign of Topo Chico Hard Seltzer in partnership with the leadership teams at Molson Coors Beverage Company and The Coca-Cola Company. Our proprietary R.I.S.E. asset analysis resulted in a breakthrough system for secondary packaging that stands out on shelf and inspires purchase. Cheers to everyone who made this possible. Joy Ghosh, Alan Bremerkamp, Allison Wallin, Adrian Gobeli, Terrance Campbell, Seth VandeLeest, Janki Gambhir, Rachael Waddell, Nick Madsen, Roberto G., Michelle Kisner, Justin Berglund, Chloe Donovan, Eric Warning, Laura DeGroot, Christina Kokrak, Eric Brauneis, Carl Norum #soulsight #creativestrategy #branddesign #brandredesign #packagingdesign #redesign #packagingredesign #topochico #hardseltzer #client

Catch Jim Pietruszynski speaking with Kevin Prewett🎙 on Rising Tides Podcast as they discuss how emotional connections are crucial for brand resonance. 

A huge thank you to #TheDieline for featuring our work and to the incredible team at #SoulSight for such a great collaboration in bringing the new #AngelSoft packaging, VIS ID, and the brand world to life. Couldn’t be prouder of how this refresh turned out and the impact it’s already making! #Well #done to our #team for all the hard work and creativity that went into this! 🎉 #GP employee Check out the full article here: https://lnkd.in/dA2qPPUt

We're incredibly proud of this brand redesign and the incredible Soulsight team that made it happen. Justin Berglund, strom strandell, Ainsley Mayersky, Erin Acklin, Laura DeGroot, Tara Kaimal, Christina Kokrak, Jessie M. Pappas, MBA, Grace E. Wheeler #soulsight #emotivebrand #branding #branddesign #brandredesign #redesign #brandidentity #packagingdesign #packagingredesign #cpg #angelsoft #client