Soulsight’s Post

Blanding is a problem. When everyone in your category plays by the same design rules, it’s a recipe for sameness. Look no further than the slew of popular brands on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy. Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense. Before you start your next redesign, consider these thoughts first: https://ow.ly/LbQc50PFBJL #branddevelopment #brandstrategy #consumerinsights #foodandbeverage #cpg #betterforyou #marketing #branding #wellness #transform #innovate #retailvoodoo #davidlemley #dianafryc #packaging #packagedesign #design #blanding

Blanding is a problem. When everyone in your category plays by the same design rules, it’s a recipe for sameness. Look no further than the slew of popular brands on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy. Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense. Before you start your next redesign, consider these thoughts first: https://ow.ly/LbQc50PFBJL #branddevelopment #brandstrategy #consumerinsights #foodandbeverage #cpg #betterforyou #marketing #branding #wellness #transform #innovate #retailvoodoo #davidlemley #dianafryc #packaging #packagedesign #design #blanding

Blanding is a problem. When everyone in your category plays by the same design rules, it’s a recipe for sameness. Look no further than the slew of popular brands on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy. Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense. Before you start your next redesign, consider these thoughts first: https://ow.ly/LbQc50PFBJL #branddevelopment #brandstrategy #consumerinsights #foodandbeverage #cpg #betterforyou #marketing #branding #wellness #transform #innovate #retailvoodoo #davidlemley #dianafryc #packaging #packagedesign #design #blanding

Blanding is a problem. When everyone in your category plays by the same design rules, it’s a recipe for sameness. Look no further than the slew of popular brands on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy. Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense. Before you start your next redesign, consider these thoughts first: https://ow.ly/LbQc50PFBJL #branddevelopment #brandstrategy #consumerinsights #foodandbeverage #cpg #betterforyou #marketing #branding #wellness #transform #innovate #retailvoodoo #davidlemley #dianafryc #packaging #packagedesign #design #blanding

Blanding is a problem. When everyone in your category plays by the same design rules, it’s a recipe for sameness. Look no further than the slew of popular brands on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy. Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense. Before you start your next redesign, consider these thoughts first: https://ow.ly/LbQc50PFBJL #branddevelopment #brandstrategy #consumerinsights #foodandbeverage #cpg #betterforyou #marketing #branding #wellness #transform #innovate #retailvoodoo #davidlemley #dianafryc #packaging #packagedesign #design #blanding

Blanding is a problem. When everyone in your category plays by the same design rules, it’s a recipe for sameness. Look no further than the slew of popular brands on Instagram, and you’ll see what we mean. This proliferation of products packaged in pale pink with simple type isn’t branding; it’s blanding. When the retail set is full of indistinguishable products, only big-budget advertising campaigns or bottom-line-chewing discounts will persuade the customer to buy. Beloved & Dominant brands don’t chase trends. They use strategy—a higher calling, a deep understanding of their place in their fans’ lives, a passion for excellence—to make bold design moves that other brands are afraid of. Confident in their beliefs and engaged with their consumers, they break out of the category conventions to create packaging that not only makes a splash, it makes sense. Before you start your next redesign, consider these thoughts first: https://ow.ly/EEWS50PFBJK #branddevelopment #brandstrategy #consumerinsights #foodandbeverage #cpg #betterforyou #marketing #branding #wellness #transform #innovate #retailvoodoo #davidlemley #dianafryc #packaging #packagedesign #design #blanding

Hello everyone! Today I like to share box packaging design of Alicon Wellness Morning Masala Tea. Tea it has a supreme taste just like its supreme design and packaging. please rate my design. #advertisement #branding #bannerdesign #logodesign #flyerdesign #webdesign #socialmediacreative #businesscards #envelope #letterpads #ecommercewebsite #productdesigning #packagingdesigning #mockup #socialmediamarketing #marketing #graphicdesign #labeldesign #newspaperad #pharmapackaging #pharmadesigning

The art of standing out: The crucial role of unique packaging   In today's bustling marketplace, where countless products vie for attention, the significance of distinctive packaging design cannot be overstated. Packaging serves as the first point of contact between a product and its potential consumer. It's not just a protective shell; it's a canvas for creativity and a powerful tool for brand recognition.   “When we designed the instant soup packs for Petro Foods we decided to move away from the norm in those days, where you would only use light, bright colours and the mug from the side to something that would not only stand out on shelf but also establish brand uniqueness, crafting the image of the soup and ingredients to make them the hero. Standing out through packaging design is not just an option; it's a necessity. It's an investment in establishing brand uniqueness, fostering consumer loyalty and driving sales,” says Wim Spronk, ECD at Live Communications.    A product's packaging can be the pivotal factor that transforms a casual browser into a devoted customer. Chat to us about bringing your packaging to life. Contact us on info@livecom.co.za or visit our website: www.livecom.co.za.   #packagingdesign #3D #storytellingforbusiness #3drenders #packaginginnovation #creativecontent #creativemarketing #marketingagency #marketingandadvertising #advertisingagency

Hello everyone! Today I like to share box packaging design of Alicon Wellness Morning Masala Tea. Tea it has a supreme taste just like its supreme design and packaging. please rate my design. #advertisement #branding #bannerdesign #logodesign #flyerdesign #webdesign #socialmediacreative #businesscards #envelope #letterpads #ecommercewebsite #productdesigning #packagingdesigning #mockup #socialmediamarketing #marketing #graphicdesign #labeldesign #newspaperad #pharmapackaging #pharmadesigning

Strategy first. Design second. That's why my tagline is Style & Substance. If you have one, but not the other, your chances of success drop dramatically. Enter the Brand Blueprint. My guide to getting your strategy right based on my personal experience working with CPG brands. Learn more at coppergatedesign.com #designagency #marketing #smallbusiness #logo #consumerpackagedgoods #entrepreuner #logodesign #brandidentity #graphicdesign #brandingagency #foodandbeverage #packaging #rebrand #labeldesign #beverageindustry #foodindustry #branding #branddesign #packagedesign #rebranding