SourceForce LLC’s Post

The Future of Trade Shows and Roadshows: A Personal Reflection Looking back on my journey, some of the strongest memories in my career are tied to travels. Whether it was a trade show, meeting distributors, wholesalers, or customers, participating in an industry event, or visiting manufacturing and sourcing partners, these experiences have been pivotal—not just for building brands but for shaping my understanding of the industry as a whole. My first international fair was in 2010, at Bread & Butter in Berlin with Costo. It was a moment filled with excitement, new connections, and invaluable lessons. Over the years, events like these have provided a platform to showcase values, products, and vision while creating lasting memories and relationships. What makes these moments so impactful is the multi-sensory and personal nature of the experience. Touching and feeling fabrics, seeing the craftsmanship up close, and having face-to-face conversations leave a stronger and more lasting impression. These interactions create a powerful memory path—one that’s hard to replicate in a fully digital world. As I reflect on these moments, I can’t help but think about the future of trade shows and roadshows: How can physical and digital platforms work together to create meaningful experiences? How do we continue to offer the tactile experience of products while embracing a digital-first world? For me, events like the ongoing Cotton Classics Roadshow and the upcoming TecStyle Visions in Stuttgart are not just about showcasing products—they’re about creating experiences that connect people to the brand, its story, and its values. These moments remind me why I started this journey.

Where does every event start? When planning a corporate event, the very first step I do is thorough research. Understanding a customer I am working for is crucial. Whether I am preparing a participation at the trade fair or organising a corporate event, my process always begins with an in-depth exploration of the client's brand identity, unique selling propositions (USPs), brand history, and the founders and management team. 2. Why is this research so important? Because every brand has a unique story, vision, and set of values that should be reflected in their events. This foundation helps in crafting a cohesive and authentic event experience that aligns perfectly with the company's goals. 3. Next Step is defining objectives and goals - another crucial phase of the event planning process, which I'll uncover in the next post #events #corporateevents #eventplanner #eventplanning #eventmarketing #eventorganisation #livemarketingevents #eventmarketing2024

Something is getting more popular that can address MANY event prof concerns. Concerns like: 💲Budget 💡Creativity 🤝Engagement ♻Sustainability And that is the Micro Event. If leadership is cutting your budget and telling you to do the same with less, it's time to get creative. Let's say you always attend a major tradeshow but the ROI just isn't there anymore (regardless of how you measure it). Might be time to consider reducing your booth size and spending that budget on a more intimate micro event with your VIPs. A smaller event will allow for more targeted networking and can really reduce the number of logistical nightmares you face with a gigantic tradeshow booth. Coolest part of a micro event? You can choose a venue that isn't some cookie-cutter hotel conference room. Think of all the awesome and unique places you can book with a ~50 person get together. You can make the venue part of the story you're telling. With a lower cost and a more eco friendly footprint, you're close to leveling up your event strategy for a win that a lot of stakeholders can share. What's the best satellite or micro event you've hosted? 👋 A Post By Rich 🏍️ Motorcycles > Cars ✈ Air France Sucks #eventprofs #tradeshows #eventmarketing

Check out the must-attend events for November month and get the inside scoop on what makes them stand out. Get the details and plan your November calendar with the best trade shows around! . . . #exponents #blog #blogpost #tradeshow #tradeshowbooth #tradeshowdesign #tradeshow2024 #rentalbooth

The most important question and task a trade show manager must face. 🎯 Booth selection location. See what #tradeshow 10 experts share on this topic

Curious about what our clients are saying? Head over to the Creventa website to read more testimonials and see how we've revolutionized event planning! 🌟🎉 Book a meeting with us today to find out more: https://lnkd.in/e-7-68uM #Creventa #PreOrdersMadeEasy #AllergenCompliance #SeatingPlans #EventPlanning

Retail events can be a great way to connect with potential customers and boost your sales. 📈 Here are 5 tips for successful retail events: Set clear goals and objectives. Choose the right location and date. Promote your event effectively. Create a memorable experience for attendees. Follow up with leads after the event. #DivinenineEmpire #RetailEvents #SalesBoost #CustomerEngagement #MarketingTips

The cost of Trade Shows, travel, meals, and hotels is enormous. I far too often saw companies spend a lot of m oney on Trade Shows. Then they wait for the clients to come to them and when they did have a client or potential client in the booth, have no plan and it became more of a social visit, rather than what it should have been, a business visit with value purpose. Being prepared before, during and after your Tradeshow will get you and ROI for this large spend and build your relationship form vendor to trusted partner with your clients. Read on, reach out and lets talk. #smarttradeshow #purpose #trustedpartner #drivevalue #closedealsfaster

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥? Attending F&B exhibitions is the game-changer you’ve been waiting for. From networking with industry leaders to discovering cutting-edge trends and sourcing the best products, these events offer everything you need to stay ahead of the curve. What’s your favourite part of attending exhibitions—making new connections or discovering the latest innovations? And if you’ve never been, what’s stopping you? Let’s hear your thoughts in the comments! #FoodandBeverages #Exhibitions #TheTeaPlanet

Sell your venue around the clock. Tips from experts in hospitality, retail, and (spoiler) sports venues on this free, live webinar next week. #hospitalitysales #retail #sportsmarketing #eventplanner #virtualtour