South West Visitor Economy Hub’s Post

📈 How Businesses are Using Spending Data Spending data provides actionable insights for businesses, from understanding the impact of festivals to adjusting marketing strategies. Beauclair Ltd has helped clients identify opportunities to drive local customers back into city centres and increase overall spending, and their data is available to all users of the South West Visitor Economy Hub. Join the South West Visitor Economy Hub today to take advantage of these insights and more. 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Explore our monthly reports for in-depth data: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

📈 Using Consumer Spending Data to Grow Your Business Huge thanks to Nicola Butler from Beauclair Ltd for giving us an insight into how spending data from the South West Visitor Economy Hub can help you optimise marketing and operations. Beauclair are one of our data suppliers to the Hub, providing consumer spending data like never before - whether you’re identifying trends, benchmarking performance, or planning promotions, our data and insights can guide you every step of the way. 📋 Sign up to the Hub for free to unlock these insights by contributing a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Get the latest monthly reports for even more insights: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

Uploading your data to the South West Visitor Economy Hub is simple - and it’s also the key to unlocking big benefits for your business. By contributing to the Hub each month, you’ll gain access to: ✅ Real-time data on how your business compares to others in your region ✅ Consumer spending insights that weren’t available before ✅ Data-driven tools to guide your business strategy The Hub is free, but only if businesses like yours participate. Log in to the Hub at sw.t-stats.co.uk/login or download the app to upload your data today. #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

Edinburgh Ranks 3rd for Visitor Spending Among UK Cities New research from Centre for Cities highlights Edinburgh as one of the UK’s top-performing cities for visitor spending, ranking third overall and significantly outperforming cities of a similar size. Visitors account for 9.4% of local spending, reinforcing Edinburgh’s position as a key driver of Scotland’s visitor economy. The study also shows the economic power of overnight stays, with visitors spending more than twice as much (£100 per person) compared to day trips (£42 per person). Edinburgh’s ability to attract overnight visitors brings substantial benefits, supporting a diverse range of local businesses and enhancing the city’s global reputation. #EdinburghEconomy #VisitorSpending #ForeverEdinburgh

We’ve been making some great progress on data collection these past two weeks and the system is growing fatter every day from all the lovely numbers we’re feeding it! 😋   Amongst some of the data we now have in the system: 🎯 Daily car park figures for 105 car parks across Somerset. This shows us the number of tickets sold every day in all 105 car parks. Using this analysis we can see how long visitors are choosing to park when visiting the various destinations. Other areas to follow soon… 🎯 Self-Catering data for 32 different zones across Devon and Somerset. This data allows us to track the number of listings, accommodation occupancy and Average Daily Rate of self-catering properties. Further in-depth analysis of self-catering stays will also be available in due course. 🎯 Daily Traffic Counts for major tourism routes across Devon and Somerset Weather insights. So useful to look at alongside other trackers to help understand what caused a spike or a dip in performance.  🎯 Survey results – we’ve begun an ongoing survey of a nationally representative sample of non-visitors to Devon and Somerset to understand what people’s perceptions are of the Counties and some of the hotspots within them. With two months of results back in we can already spot some interesting trends…   We’re thoroughly enjoying the development of this system for the region and are already excited by some of the insights emerging, even at this early stage! 🤓   Sign up to our monthly newsletter https://lnkd.in/dUs9k3VJ , or follow us here on LinkedIn. Destination Plymouth Visit South Devon Visit Exmoor Visit Exeter Visit Devon English Riviera BID Company Ltd Torbay Council Visit Somerset John Turner MCIM Giles Adams East Devon Tourism Network North Devon UNESCO Biosphere

Have Your Say | NSW Visitor Economy Strategy Review The NSW Government is reviewing the NSW Visitor Economy Strategy to reflect the Government's focus on experience tourism and to create alignment with the new Arts, Culture and Creative Industries Policy and other whole-of-government policies and programs. The current NSW Visitor Economy Strategy was originally published in January 2021 and provides a roadmap for growing the NSW visitor economy to 2030. The purpose of the review is to help NSW continue to set ambitious goals for the visitor economy, ensuring the settings are in place to grow this highly valuable sector. Visitor economy stakeholders are invited to contribute their insights and ideas to the review. Feedback will help identify the barriers to growth and most importantly, the opportunities and strategic initiatives that will turbocharge the growth of the visitor economy through to 2035. Share your insights and feedback by Sunday 2 June 2024. Read the NSW Visitor Economy Strategy and complete the survey via https://lnkd.in/gr5skJPU #haveyoursay #visitoreconomy #feedback #strategy #tourism #operators #industry #stakeholders #insights #economic #goals #growth #opportunities #regionalnsw #nsw #centralwestnsw

𝗦𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗶𝘀𝘀𝘂𝗲𝗱 𝘁𝗼𝗱𝗮𝘆 𝗯𝘆 𝗛𝗶𝗴𝗵𝗹𝗮𝗻𝗱 𝗖𝗵𝗮𝗺𝗯𝗲𝗿𝘀 𝗼𝗳 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲: 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗲𝗱 𝗩𝗶𝘀𝗶𝘁𝗼𝗿 𝗟𝗲𝘃𝘆   The four Highland Chambers of Commerce - Cairngorms Business Partnership, Caithness Chamber of Commerce , Inverness Chamber of Commerce and Lochaber Chamber of Commerce - stand united with the The Scottish Tourism Alliance (STA) in expressing deep concerns over the proposed visitor levy in the Highlands.   𝗞𝗲𝘆 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁: Increased costs may deter visitors and harm local businesses. 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲 𝗕𝘂𝗿𝗱𝗲𝗻: The percentage-based model is complex and costly; a fixed-fee approach would be fairer. 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 𝗨𝘀𝗲: Transparent allocation of funds to enhance visitor experiences is crucial. 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗗𝗶𝘀𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲: The levy risks making the Highlands less attractive compared to other destinations. 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻: Many remain unaware of the levy’s implications, including Highland residents who will have to pay the levy when travelling within their region. 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝘀𝘁𝘀: VAT on the levy adds financial strain, risking business closures and shorter seasons.   We urge The Scottish Government and Highland Council to pause and reconsider the levy’s impacts, re-evaluate the charging model, guarantee funding transparency, and consult meaningfully with businesses and communities. Tourism is vital to our region’s economy. Together, let’s ensure sustainable solutions that work for everyone.     #HighlandTourism #VisitorLevy #ScottishTourism #HighlandBusiness #ChamberOfCommerce Full statement: https://lnkd.in/dW2gDHzn

BLOG | Answers on a postcard: can the visitor economy bring prosperity to UK cities? 🧳 Visitors can help sustain and diversify local services in some standout UK destinations. But for most cities where the visitor economy is small, there may be more pressing economic challenges. Read our latest blog from Rob Johnson👇 https://loom.ly/kfNzzl4

Statement issued today by Highland Chambers of Commerce: Concerns About the Proposed Visitor Levy The four Highland Chambers of Commerce - Cairngorms Business Partnership, Caithness Chamber of Commerce, Inverness Chamber, and Lochaber Chamber of Commerce - stand united with the The Scottish Tourism Alliance (STA) in expressing deep concerns over the proposed visitor levy in the Highlands. Key concerns include: - Economic Impact: Increased costs may deter visitors and harm local businesses. - Administrative Burden: The percentage-based model is complex and costly; a fixed-fee approach would be fairer. - Uncertain Funding Use: Transparent allocation of funds to enhance visitor experiences is crucial. - Competitive Disadvantage: The levy risks making the Highlands less attractive compared to other destinations. - Lack of Consultation: Many remain unaware of the levy’s implications, including Highland residents who will have to pay the levy when travelling within their region. - Operating Costs: VAT on the levy adds financial strain, risking business closures and shorter seasons. We urge the The Scottish Government and Highland Council to pause and reconsider the levy’s impacts, re-evaluate the charging model, guarantee funding transparency, and consult meaningfully with businesses and communities. Tourism is vital to our region’s economy. Together, let’s ensure sustainable solutions that work for everyone. 🔗 Read the full statement on our website here - https://lnkd.in/d42Bggnu #HighlandTourism #VisitorLevy #ScottishTourism #HighlandBusiness #ChamberOfCommerce

September visitor arrival data for Auckland - while as an industry we are still recovering, its nice to see some numbers moving in the right direction, albeit not as strongly as we would all like. - The year to September 2024 saw 2.21m international visitor arrivals into Auckland, an increase of 16.8% on the previous year. - There was an increase in Australian visitors in the month of September 2024, with 61.3k visitors, up 2.3% compared to last September. - The year to September 2024 saw 719.3k Australian visitor arrivals, up 5.1%. - Holiday visitors (931.5k) contributed the most to annual visitor numbers and increased 32.9% on the year. - Monthly holiday numbers (60.7k) were up 2.4% compared with the month of September 2023. - VFR visitors (755.4k) were up 2.6% for the year, with monthly numbers (48.7k) down 5.7%. International visitor spend was $1.15b for the year, up 8.6% on last year and $78.8m for the month of September (up 6.2% on last September). Our fab research team collate all this information and you can find it here every month. https://lnkd.in/gbRrvwRE #bringonsummer, #visitauckland, #itsallinthenumbers Tātaki Auckland Unlimited