South West Visitor Economy Hub’s Post

📈 How Businesses are Using Spending Data Spending data provides actionable insights for businesses, from understanding the impact of festivals to adjusting marketing strategies. Beauclair Ltd has helped clients identify opportunities to drive local customers back into city centres and increase overall spending, and their data is available to all users of the South West Visitor Economy Hub. Join the South West Visitor Economy Hub today to take advantage of these insights and more. 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Explore our monthly reports for in-depth data: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

Uploading your data to the South West Visitor Economy Hub is simple - and it’s also the key to unlocking big benefits for your business. By contributing to the Hub each month, you’ll gain access to: ✅ Real-time data on how your business compares to others in your region ✅ Consumer spending insights that weren’t available before ✅ Data-driven tools to guide your business strategy The Hub is free, but only if businesses like yours participate. Log in to the Hub at sw.t-stats.co.uk/login or download the app to upload your data today. #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

We’ve been making some great progress on data collection these past two weeks and the system is growing fatter every day from all the lovely numbers we’re feeding it! 😋   Amongst some of the data we now have in the system: 🎯 Daily car park figures for 105 car parks across Somerset. This shows us the number of tickets sold every day in all 105 car parks. Using this analysis we can see how long visitors are choosing to park when visiting the various destinations. Other areas to follow soon… 🎯 Self-Catering data for 32 different zones across Devon and Somerset. This data allows us to track the number of listings, accommodation occupancy and Average Daily Rate of self-catering properties. Further in-depth analysis of self-catering stays will also be available in due course. 🎯 Daily Traffic Counts for major tourism routes across Devon and Somerset Weather insights. So useful to look at alongside other trackers to help understand what caused a spike or a dip in performance.  🎯 Survey results – we’ve begun an ongoing survey of a nationally representative sample of non-visitors to Devon and Somerset to understand what people’s perceptions are of the Counties and some of the hotspots within them. With two months of results back in we can already spot some interesting trends…   We’re thoroughly enjoying the development of this system for the region and are already excited by some of the insights emerging, even at this early stage! 🤓   Sign up to our monthly newsletter https://lnkd.in/dUs9k3VJ , or follow us here on LinkedIn. Destination Plymouth Visit South Devon Visit Exmoor Visit Exeter Visit Devon English Riviera BID Company Ltd Torbay Council Visit Somerset John Turner MCIM Giles Adams East Devon Tourism Network North Devon UNESCO Biosphere

📊 The Power of Quality Data Beauclair Ltd powers the South West Visitor Economy Hub with insights drawn from a robust sample of £47 billion in debit card transactions, representing 7% of UK debit card spending. These sophisticated techniques provide unmatched insights for businesses in the region - thanks to Nicola Butler from Beauclair for explaining how it all works! 📋 Sign up to the Hub for free to access these insights in return for uploading a small amount of confidential data each month: swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub: swvehub.co.uk/sign-up 🖱️ Get the latest reports to explore the data further: swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

Data is such a powerful tool.. sign up and submit your data and gain access to some great industry insights. DARTMOUTH AND DISTRICT CHAMBER OF COMMERCE

🗓 The agenda for the Tourism Insights Users Group (TIUG) meeting next week on Thursday, 22nd August from 1:00pm - 2:30pm. 👥 The TIUG brings together the sector virtually to discuss developments in research, data, and analytics and provides an opportunity to ask questions about these developments. 📨 Email tr_sharedmailbox@mbie.govt.nz if you haven’t received an invitation yet. #tourism #tourismnz #tourismdata #tourismtrends #tourisminsights #tourismresearch #tourismanalytics #tourisminsightsusergroup #tiug

Paris has been crowned the world’s most attractive city for the fourth year in a row, data analytics company Euromonitor International revealed.   Euromonitor International’s Top 100 City Destinations Index 2024 delivers actionable insights into the performance, appeal and potential of urban markets. Read more on https://lnkd.in/dCsJqmAT #TTNews

🗓️📢 Knowing the territorial distribution of events and participants' details - how many, where they're from, or how long they stay in a tourist destination - is pure GOLD for DMOs. Armed with this data, stakeholders can tailor offerings and experiences to meet participants' expectations, thus enhancing the destination's reputation and encouraging visitors to return. If used effectively, event data can help tourist destinations increase their attractiveness and consequently attract more visitors. 👥 So, what's your plan to leverage this data and elevate your destination's visibility? #dataanalysis #bigdata #datadrivendestinations

Digital Marketing in travel has been a difficult one to keep up with recently. So much innovation and new ideas. One thing for sure is that travel brands have looked to reduce their reliance on lower section of the funnel - new approaches to channel selection and measurement have been required. Spencer Davies @TobyMorris are great people to speak to if you want to see how different travel brands across Hotels, Cruises & Tourism will be looking at Travel in 2025. #digital #lastritestolastclick

🧳🌏Hello, today we invite you to review the latest monthly report of main passenger destination cities JULY 2024. Month-over-month (%) 6.4%⬆️ Year-over-year (%) 8.5%⬆️ barcelonalinks.org #PassengerTraffic #Statistics #TravelStatistics #Flytobcn #BCNAirport #BCNlinks #fly2bcn #BCNAiroute