South West Visitor Economy Hub’s Post

🌍 Regional performance in Somerset 🌍 Latest data from the South West Visitor Economy Hub shows short-term rental properties in Portishead achieved the highest occupancy rate at 65% in October, while Burnham-on-Sea recorded the lowest at 55%. These insights reveal how performance can vary across regions, helping businesses benchmark their results and understand local trends. It’s just one example of the value the Hub provides. The Hub helps businesses compare their performance regionally and plan with confidence. 📋 Tourism and hospitality businesses can sign up to the Hub for free, in return for uploading a small amount of data each month which always stays confidential inside the Hub. Sign up at swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub – find out more at swvehub.co.uk/sign-up 🖱️ You can also get a comprehensive round-up of monthly data and insights in our edited and highly valuable Tourism Trends Reports. Download the latest reports at swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

🚀 Maximise your strategy for 2025 🚀 Latest data from the South West Visitor Economy Hub shows the average daily rate for short-term rentals increased year-on-year in October, reaching £148 in Devon and £122 in Somerset. With the Hub, you can access insights like these to refine your strategy and make data-driven decisions for the year ahead. The Hub helps businesses benchmark their performance, evaluate marketing effectiveness, and plan for success in a changing market. 📋 Tourism and hospitality businesses can sign up to the Hub for free, in return for uploading a small amount of data each month which always stays confidential inside the Hub. Sign up at swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub – find out more at swvehub.co.uk/sign-up 🖱️ You can also get a comprehensive round-up of monthly data and insights in our edited and highly valuable Tourism Trends Reports. Download the latest reports at swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

🎉 October event highlights 🎉 Latest data from the South West Visitor Economy Hub shows the Tavistock Goose Fair in Devon brought an extra 5,500 visitors, while Taunton’s Illuminated Procession attracted 3,500 additional visitors. These insights show the impact events can have on visitor footfall to your destination. With the Hub, you can track the impact of events on your business performance. The Hub helps businesses benchmark their success, measure performance against competitors, and plan for future growth with confidence. 📋 Tourism and hospitality businesses can sign up to the Hub for free, in return for uploading a small amount of data each month which always stays confidential inside the Hub. Sign up at swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub – find out more at swvehub.co.uk/sign-up 🖱️ You can also get a comprehensive round-up of monthly data and insights in our edited and highly valuable Tourism Trends Reports. Download the latest reports at swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

The latest reports from the South West Visitor Economy Hub are now available - giving a rich insight into how the tourism and hospitality sector is performing in Devon. The data in the reports includes consumer spending, football and occupancy rates as well as forward-looking data that looks at how the visitor economy is likely to perform in the months to come. You can download the reports on September's performance now from swvehub.co.uk/reports Plus, if you're not already signed up you can find details on how to access the Hub and how to use it, it's free of charge for businesses in the tourism sector. #TourismTrends #BusinessInsights #SouthWestEconomy #Devon #VisitorData

📊 Understanding visitor stays in October 📊 Latest data from the South West Visitor Economy Hub shows visitors to Devon stayed an average of 4.8 nights in October, while in Somerset, the average was 4.0 nights. This insight highlights patterns in visitor behaviour that businesses can use to refine their offerings and better cater to customer needs. It’s just one example of the Hub’s wealth of data, which can help you understand visitor trends and target your marketing accordingly. The Hub enables businesses to benchmark their performance, compare results regionally, and plan with confidence. 📋 Tourism and hospitality businesses can sign up to the Hub for free, in return for uploading a small amount of data each month which always stays confidential inside the Hub. Sign up at swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub – find out more at swvehub.co.uk/sign-up 🖱️ You can also get a comprehensive round-up of monthly data and insights in our edited and highly valuable Tourism Trends Reports. Download the latest reports at swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere

The next addition of the Devon Tourism Trend Report is available to download. If you are a business in hospitality and tourism make sure you know what is happening, and see how you can support the whole industry by signing up today. #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub #VisitorInsights

🏠 Accommodation Trends at a Glance 🏠 The October Tourism Trends Reports from the South West Visitor Economy Hub reveal how short-term rentals and serviced accommodation performed across the region. Key Insight 💡 Devon’s average daily rate for short-term rentals rose to £148 in October, up from £130 in 2023. In Somerset, the rate increased to £122, reflecting a steady rise in revenue potential for property owners. 🖱️ Access the full reports at swvehub.co.uk/reports 📋 Sign up to the Hub for free to contribute to and access these detailed insights. Learn more: swvehub.co.uk/sign-up. #SWVEHub #Data #TourismTrends #Insights #Accommodation #Reports #Devon

Today is World Tourism Day - and we're celebrating with the launch of a crucial new tool that's dedicated to helping tourism and hospitality businesses right here in the South West. If you're in the tourism, leisure or hospitality sector it's well worth taking a look at the South West Visitor Economy Hub - a must-have, innovative tool providing real-time data to boost tourism across Devon and Somerset 🏖📊 For businesses, it means they can benchmark their performance against others and see the impact their digital marketing is having as well as being able to plan for the future with confidence. It’s free for businesses in the tourism and hospitality sector to sign up. All you need to do is spend a few minutes each month submitting some data about your business, which stays confidential inside of the hub. Sign up now here: https://bit.ly/3XYYsuk Read more here: https://bit.ly/3XEnsG2 #WTD24 #TourismandPeace #WorldTourismDay #BlueGreenEconomy #SustainableTourism #SouthWest #SWisBest

Speaking at the Hertford Civic Society event today, BTA Chairman Nick de Bois CBE highlighted the importance of tourism to the local economy. The Visitor Economy in Hertfordshire is growing. In 2022 it welcomed 25 million visitors and was worth over £.2.2 billion (40% up on 2021); it also provided nearly 39k tourism related jobs to the local region, 6% of total employment in Hertfordshire. We are working with the #LocalVisitorEconomyPartnership, Visit Herts, to help the region become more sustainable and resilient, through a simplified regional structure for English tourism, as well as business support, training and championing of domestic tourism. LVEPs will also play a greater role in national and local policy, strategy and decision-making, and when bidding for funding. As well as transforming the tourism landscape of England, we are also developing a new regenerative tourism strategy to ensure tourism is developed in a way that supports local communities and the environment. Nick also highlighted VisitBritain’s upcoming campaign #StarringGREATBritain that will use film and TV experiences as the hook to inspire visits now to drive spend across all of the UK. VisitBritain’s research shows that 7 in 10 UK visitors have visited a film or TV location in the UK. The campaign, launching in January, is harnessing this trend, putting our destinations as the STAR of show and showcasing our regional diversity to drive visitor spend across the country now. See more about LVEPs: https://lnkd.in/etsQjyDc #EnglishTourism #Businesses #Destinations #VisitorEconomy #Hertfordshire Jan Goodeve, Mary C. Sykes BA, MCIPR FRSA 🇨🇦 🇬🇧

📊 Economic impact of short-term rentals 📊 Latest data from the South West Visitor Economy Hub shows short-term rentals in Somerset generated £14.5 million in direct rental expenditure in October, while Devon contributed an impressive £42 million. These figures showcase the economic importance of the sector and demonstrate the value of benchmarking your business performance against regional data. This is just one of the many insights available through the Hub. The Hub is an essential tool for understanding visitor trends, comparing performance, and evaluating your marketing efforts. 📋 Tourism and hospitality businesses can sign up to the Hub for free, in return for uploading a small amount of data each month which always stays confidential inside the Hub. Sign up at swvehub.co.uk/sign-up 💼 Not in the tourism sector? Pay to access the Hub – find out more at swvehub.co.uk/sign-up/ 🖱️ You can also get a comprehensive round-up of monthly data and insights in our edited and highly valuable Tourism Trends Reports. Download the latest reports at swvehub.co.uk/reports #TourismData #TourismTrends #BusinessGrowth #SouthWestTourism #SWVEHub | Destination Plymouth | Visit Exeter | Visit Devon | East Devon Tourism Network | Visit Somerset | PASC UK | English Riviera BID Company Ltd | Visit Exmoor | Visit South Devon | Devon and Partners LVEP | North Devon UNESCO Biosphere